The eCommerce startup that became a household name
Goldberg Home provides switches and lighting products through online channels, bringing convenience and style to customers.
Founder of Goldberg Home, Faith Lim, identified a market gap for electrical items in the online space and entered the eCommerce market in 2020. The sister brand to a third-generation family legacy business, Goldberg Home specialises in offering price-competitive products for the modern home, without sacrificing quality or customer service.
Since the inception of the brand, cross-border trade was central to the business, as Faith wanted to provide value and needed to source from affordable suppliers overseas. She discovered WorldFirst through her business network and decided to use the platform to pay her suppliers.
For her, important factors to consider were ease of use and reliability. Building trust with overseas suppliers can be fraught when taking into account language barriers, delays in payment and cultural differences.
‘WorldFirst helped to provide trust with our suppliers in two key parts. First, in terms of the transparency of the information provided online. Second, it would be the efficiency of the online transactions.’
Faith discovered that the platform was easy to use and payments were quick, allowing her to direct her energies to growing the business.
‘Worldfirst has helped to make business easier in terms of its great user experience and short user journey. This means I could use the time to focus on my key business operations and activities that are prime to the business.
The lighting and switches company is now a thriving household brand, with plans for growth in the future.
- Open 15+ local currency accounts and get paid like a local
- Pay suppliers, partners and staff worldwide in 100+ currencies
- Collect payments for free from 130+ marketplaces and payment gateways, including Amazon, Etsy, PayPal and Shopify
- Take control of spending with the World Card, a business expense card that saves you more with 1% cashback. Learn more
- Save with competitive exchange rates on currency conversions and transfers
- Lock in exchange rates for up to 24 months for cash flow certainty
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- Almost 1,000,000 businesses have sent USD$300B around the world with WorldFirst and its partner brands since 2004
- Your money is safeguarded with leading financial institutions
