With around 1.3 billion active users, you can significantly increase your national and international audience by embedding Instagram into your marketing strategy.

To effectively reach your target audience there are lots of tips and tricks to optimise your visual content and grow your engagement rate. So, we’ve put together the best ways to use Instagram to significantly increase your brand reach, sales and attract new customers. 

Get the most from each post

Use hashtags

One of the most important Instagram tips is to get your hashtags right. Relevant hashtags are one of the main ways your target audience will find your content. To give you the best chance of popping up in someone’s feed you can use multiple hashtags on a single post, but more than 10 can start to look spammy. 

Research your competitors and other popular Instagram accounts to see what hashtags they use. Initially, you might have to start with quite broad topics, but as you analyse your posts and see what brings users to your Instagram feed, you can narrow them down to the most relevant hashtags. 

Create clever captions

As with hashtags, you can analyse your own or competitors’ posts to see which captions drive the most engagement and sales. Find inspiring user-generated content or posts from brands you admire then create similar captions that reflect your brand ambitions. Captions are good conversation starters so ask questions and encourage Instagram users to engage with your posts. 

Be visually bold

With its gorgeous imagery, Instagram is an ideal platform for creating a bold visual identity. Instagram stories, reels and posts give you the chance to showcase your products, services and brand personality with eye-catching content. 

Make sure your images are high-quality and colourful, unless you’re going for a black and white look. To create a more recognisable brand identity, keep using the same filter, fonts, colours and overall image style. Follow these Instagram photo tips and you’ll soon have an instantly recognisable style and professional-looking Instagram profile.   

Time your posts

To boost your Instagram follower count, when you post is as important as what you post. 

The times to post depend on what you’re trying to sell. For example, if you’re a fitness brand advertising your classes then an early morning post might encourage Instagram users to book a class for that day. Or if you’re selling health and beauty products you might want to hit the after work slot when people have more time to browse and make purchases. 

The general consensus seems to be that good times to post are in the middle of the day, roughly 11am to 2pm, or early in the morning, about 6am. Remember to factor in different time zones when planning your Instagram marketing strategy. 

Experiment with different content types

Instagram stories

Instagram stories are available for 24 hours, then they disappear. This makes them a great chance to create more fun, informal content. You can also use Instagram stories as a way to feature and respond to user-generated content that promotes or aligns with your brand.   

One way to use Instagram stories is to give your followers a peek behind the scenes. For example, showing how your products work, are tested and get made can help promote their quality craftsmanship and the ethical credentials of your brand.   

You can also use Instagram stories to introduce new products or create teasers for products that are launching soon. Then once the product is on the market you can use them to create guides and tutorials.

Instagram story tips include highlighting your most successful Instagram stories on your profile so you can keep them for more than 24 hours.