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Business Banking Insights

Whether you’re looking to grow your brand, maximise online sales or expand your

business into a new region, the latest insights from WorldFirst have you covered

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What is a forward contract?

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Taking a brand to a new market

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What is the mid-market exchange rate?

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An SME’s guide to saving more on international transactions

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Dec / 2024
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Future-proof your business in 2025

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How to calculate exchange rates?

Home > Guides to grow your business > Business Banking Insights How to calculate exchange rates? Last updated: 02.12.2024Learn how exchange ...

Dec / 2024
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Benefits of a business bank account

Home > Guides to grow your business > Business Banking Insights Benefits of a business bank account Last updated: 29.11.2024Still on the fen...

Nov / 2024
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How to open a business account in Australia

Home > Guides to grow your business > Business Banking Insights How to open a business account in Australia Last updated: 25.10.2024Discover...

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How to compare business bank accounts?

Home > Guides to grow your business > Business Banking Insights How to compare business bank accounts? Last updated: 23.10.2024Confused abou...

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ABN vs ACN: Which one does your business need?

Home > Guides to grow your business > Business Banking Insights ABN vs ACN: Which one does your business need? Last updated: 21.10.2024If yo...

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How to make an international wire transfer?

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How to find my ABN (Australian Business Number)?

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Wise Business Account Review 2024

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Airwallex review 2024: Features, fees and alternatives 

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CommBank foreign currency account: Review & comparison

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NAB foreign currency account: Review & comparison

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Westpac business foreign currency account review and comparison

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WorldFirst vs Airwallex: Account Comparison

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WorldFirst vs Wise​: Account Comparison

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Best business bank accounts in Australia

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The best foreign currency accounts in Australia

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The benefits of multi-currency accounts for your business

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What is a multi-currency account and How Does it Work?

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What is SWIFT gpi?

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Australian tax deductions you should know about

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International tax considerations in Australia | WorldFirst

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Your living, breathing guide to EOFY in Australia

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How long do international transfers take?

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Business etiquette and trends in Japan

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How fintech companies have revolutionised FX

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2023: key retail dates to get in your diary

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Business support from WorldFirst

Whether you want to collect payments from global marketplaces, secure an FX rate to protect your budgets or need someone to watch the markets for you, WorldFirst has got you covered.

Collect marketplace payments
Get help watching the markets
Reduce accounting admin
Secure an FX rate
Businesses trust WorldFirst
  • Almost 1,000,000 businesses have sent USD$300B around the world with WorldFirst and its partner brands since 2004
  • Your money is safeguarded with leading financial institutions

Sessions for all

  • 16:00PM

Taking the e out of e-commerce: What it takes to go omnichannel

Expanding beyond e-commerce and into physical stores changes everything. You'll need to rethink your strategy, from logistics to branding to the customer experience. Learn what it takes to bridge the gap between digital and physical retail while avoiding common pitfalls.

Key takeaways:

  • Knowing the right time to expand offline
  • Different commercial models
  • How to maintain a strong identity across all channels
  • Logistics and supply chain challenges
  • Adjusting your online strategy for an omnichannel approach

Sessions for all

  • 13:30PM

The TikTok takeover that e-commerce can’t ignore

TikTok is reshaping how people discover and buy products. With TikTok Shop gaining serious traction, e-commerce businesses have a unique opportunity to turn viral moments into real sales. In this session, TikTok growth experts will unpack how to turn views into conversions.

Key takeaways:

  • Forget your usual sales funnel – how TikTok buyers behave
  • The winning formula of organic vs paid
  • What successful brands are doing to drive sales
  • How to make live shopping work for you
  • Ways to go viral (without spending a fortune)

Sessions for all

  • 13:00PM

Prices up, margins down: Tackling inflation without sinking

Running a global business means constantly adapting to rising costs – whether that's inflation, shipping, taxes or supply chain disruptions. While price hikes are inevitable, smart financial decisions will keep your business moving forward. A leading economist will break down key cost trends, economic shifts and what businesses should do to prepare for the year.

Key takeaways:

  • How much are you really losing?
  • Planning your currency conversions
  • Expense management tools
  • Simple tweaks to improve profitability
  • Steps to maintain cashflow clarity

Sessions for all

  • 09:30AM

Where’s your money going? Fix the leaks

Selling more doesn’t guarantee higher profits – how you manage your money does. If you're not paying attention, hidden fees, bad FX rates and unchecked expenses will put a dent in your business. Your money should be working for you, not leaking away in unnecessary costs.

Key takeaways:

  • How much are you really losing?
  • Planning your currency conversions
  • Expense management tools
  • Simple tweaks to improve profitability
  • Steps to maintain cashflow clarity

Stream B

  • 14:45PM

Get in the mind of a venture capitalist

Whether you're looking to sell, attract investors or acquire another business, mergers and acquisitions can revolutionise your business. This workshop will lay out the key steps and strategic moves to increase your business's value and have prospective buyers/investors come knocking.

Key takeaways:

  • What makes an e-commerce business attractive for M&A
  • Financial and operational benchmarks to hit before starting the process
  • How to structure your business for a takeover/merger
  • The role of brand value, customer base and recurring revenue in valuation
  • How to avoid common pitfalls

Stream B

  • 14:15PM

Big finance without a big team: Fractional CFO

Managing money in multiple markets gets complicated fast – from handling multi-currency cash flow to hedging FX risk and controlling expenses. That's where fractional CFOs come in, providing financial expertise without the full-time price tag. But even with expert guidance, you still need the right tools/partners.

This session will cover:

  • What a fractional CFO does and how they can help you scale
  • Managing multi-currency cash flow and treasury functions
  • Hedging FX risk to protect margins
  • The biggest financial mistakes scale-ups make when going global
  • The financial tools you need
  • What to have in place If you want to hire a fractional CFO

Stream B

  • 11:30AM

Grow fast without losing control: Fulfilment and quality control strategies

As your business grows, long shipping times, inconsistent quality and rising costs can damage your reputation and margins. Localising fulfilment or improving quality control can help if done right.

Key takeaways:

  • When to localise fulfilment, does it save money or just speed up delivery?
  • How to reduce defects and returns
  • Regulatory and tax considerations with local fulfilment
  • Tools and tech that help streamline your processes

Stream B

  • 11:30AM

More spend, less ROI and other marketing mistakes

For scale-ups, the early wins from digital marketing don't last forever. As ad costs rise and competition increases, how do you keep growing without throwing money at the problem? This session will unpack the biggest marketing pain points, from diminishing returns on paid ads to audience fatigue, and explore new strategies for sustainable growth.

Key takeaways:

  • Where brands are wasting ad spend and how to fix it
  • Smarter customer acquisition
  • How to turn one-time buyers into repeat customers
  • What’s next for performance marketing

Stream B

  • 10:30AM

Beyond the Shopify store: How platforms are shaping growth

Shopify has provided the infrastructure for e-commerce growth, changing the way businesses set up, scale and expand. But within a platform-based economy, success depends on data, automation and ecosystem partners. A Shopify expert will dive into what it takes to scale beyond year 5 (or 10) and maintain momentum.

Key takeaways:

  • How data helps
  • Tech stack and automations to stay competitive
  • How to future-proof your business
  • Brand identity
  • Case studies on successful businesses and how they scaled

Stream A

  • 14:45PM

Beyond buzzwords: Retail tech to power your growth

New tech solutions promise the world but don't always deliver. This panel brings together retail tech experts, founders who've been there and industry insiders to cut through the hype and explore real opportunities for SMEs to leverage technology for growth.

The panellists will cover:

  • What tech is worth the investment?
  • How do you evaluate its benefit to you?
  • What tasks should startups automate first?
  • How is AI changing customer experience, inventory management and marketing?
  • How do you avoid tech stack bloat?
  • What’s the best balance of third-party tools and in-house solutions?
  • How to integrate new tech without disrupting existing workflow?
  • What’s next in retail tech?

Stream A

  • 14:15PM

Death, taxes and expanding to the U.S.

This session will cover the basics of what your key tax obligations are and answer questions

such as:

  • What are the biggest mistakes businesses make when expanding to the US (from a tax perspective)?
  • How to avoid penalties: what happens if you don’t comply? How to stay ahead of changing regulations?
  • How to keep tax compliance from being a bottleneck?
  • What resources or tools can businesses use to manage tax compliance without an in-house expert?
  • At what stage should businesses invest in tax automation software?
  • How can automation help prevent tax errors?

Stream A

  • 11:00AM

Smarter sourcing, tackling tariffs and cutting costs

This workshop will help startups understand tariffs, explore cost-saving sourcing options and build a strategy to protect their bottom line.

Key takeaways:

  • Tariff basics: FTAs, diversifying suppliers, shipping basics
  • Cost-saving sourcing strategies: Alternative suppliers, nearshoring, negotiation
  • Offsetting/reducing import duties
  • Real-world scenarios

Stream A

  • 11:00AM

The Amazon shortcut to cracking the US code

For startups eying the world's biggest consumer market, Amazon.com is often the fastest route into the US, but breaking in successfully isn't guaranteed. In this panel, e-commerce experts, growth hackers, expansion agencies and Amazon specialists talk about how to use Amazon to expand and what it takes to make it.

The panellists will cover:

  • First steps: What you need before you even start
  • Standing out: How to compete with US-based businesses
  • Logistics and fulfilment
  • Advertising and SEO
  • Pricing and margins
  • Beyond Amazon: Once you’ve mastered Amazon, where to next

Stream A

  • 10:30AM

David vs Goliath: Winning the global marketplace battle

Selling on Temu, AliExpress or other global marketplaces means instant access to millions of buyers – but also fierce competition. This session will explore how new/smaller sellers can attract customers without a huge budget when more established brands dominate.

 The session will cover:

  • Dayparting actions
  • Bidding optimisation with cloud computing
  • Negative keyword actions
  • Ad Campaign Budget Allocation
  • Ad Campaign Budget Allocation