When launching your online e-commerce business, there are various ways to get it off the ground quickly. An easy way to do this is to find a pre-existing marketplace, like Amazon, that is already very well known and has a large existing customer base. If you want to sell on Amazon but don’t know where to start, then this guide will take you through everything you need to know.

Why register for Amazon?

With Amazon, you can sell your product in 23 marketplaces across four regions:

• Americas
• Europe
• Middle East and North Africa
• Asia Pacific

As a seller, if you register for the Americas or Europe but sign up for a unified account, you’ll be able to access all the marketplaces in that region. It allows you to switch between all of these marketplaces easily:

Americas: Four marketplaces

• Amazon US: Amazon.com
• Amazon Canada: Amazon.ca
• Amazon Mexico: Amazon.mx
• Amazon Brazil: Amazon.com.br (Not part of Americas unified account)

Europe: Nine marketplaces

• Amazon Germany: Amazon.de
• Amazon UK (United Kingdom): Amazon.co.uk
• Amazon France: Amazon.fr
• Amazon Italy: Amazon.it
• Amazon Spain: Amazon.es
• Amazon Netherlands: Amazon.nl
• Amazon Poland: Amazon.pl
• Amazon Sweden: Amazon.se
• Amazon Turkey: Amazon.com.tr

However, for the Middle East and North Africa, as well as Asia Pacific, the accounts are standalone and require their own registration. You’ll need to register for each of these markets separately:

Middle East & North Africa: Three marketplaces

• Amazon United Arab Emirates: Amazon.ae
• Amazon Saudi Arabia: Amazon.sa
• Amazon Egypt: Amazon.eg

Asia Pacific: Seven marketplaces

• Amazon Japan: Amazon.jp
• Amazon Australia: Amazon.com.au
• Amazon Singapore: Amazon.sg
• Amazon India: Amazon.in
• Amazon Thailand*
• Amazon Taiwan*
• Amazon South Korea*

*Amazon helps sellers in Thailand, Taiwan and South Korea sell in international marketplaces.

How to register for and choose the right selling plan on Amazon

New sellers on Amazon can register as an Individual or a Professional seller. Additionally, when you register, you can register as either an individual or a company:

• An individual: You personally own the business, often as a sole proprietor. You’d sign up in your name
• A company: You register in your company’s name. For example, if your business is an LLC

If you register as an Individual on Amazon, you can sell up to 35 items per month but can’t advertise your products. This is a good option if you want to sell the odd product here and there. On the Individual plan, Amazon charges $0.99 AUD (excluding GST) for every item sold on the platform.

On the Professional plan, whether a sole trader or an incorporated company, sellers don’t have limitations on the number of products they can sell or how they want to advertise them. On this plan, Amazon charges a monthly subscription per month. Professional plans also include advanced selling tools such inventory management tools, API integrations with other applications and onsite advertising and promotional support.

How to register for a Professional plan on Amazon

First off, make sure you have the following documents at hand:

• Valid government-issued ID or passport
• Recent bank account or credit card statement
• Your company details
• Your credit card
• Mobile number

Then, head over to Amazon Seller Central and click ‘Sign up’. If you have an existing Amazon Sellers shopping account (suited for individual sellers) you can log in with your registered mobile phone or email and enter a password.

If you’ve created a new company, it’s best to sign up with a new email and password. Amazon has restrictions to prevent sellers from having multiple accounts, particularly if you’ve already previously registered and verified your phone number. However, Amazon allows for a second account if there’s a clear different business purpose, for example, selling new products in a different category or brand.

Once you’ve signed up or logged in, you’ll be required to provide verification with your ID documents and by scanning an image of your face. Amazon also asks for your company details if you’re registering as a company so make sure your company is registered and set up before starting your Amazon application. You’ll need your business name, business registered address and any shareholder information. If you’re not the beneficial owner of the business, you’ll need authorisation from a company director in order to register the business with Amazon.

Once this is done, you’ll need to provide a valid credit card so Amazon can take payments. You can then pick your store name on Amazon and select the product codes for your products.

Any government-registered trademarks will need to be highlighted on Amazon Brand Registry if you want to protect your intellectual property. This is an important step if you’re a private label brand. If you’re a dropshipper, then your Amazon store name should be your company name.

Finally, as an Amazon seller you’ll need to submit your tax classification as an individual or business. It’s a simple W9 or W8 tax form which establishes the tax residency for receiving income from selling online. W8 is for US sellers and W9 is for non-US sellers.

If the income from the business is reported on your individual tax return, you’ll need to click on ‘individual’. Then enter your residential information where you have citizenship or where you’re a resident.

If the income is reported on your company tax return, click on ‘business’ instead. Enter your full company name, country of incorporation and the registered company address for VAT.

In total, it takes around 10 working days for Amazon to verify all your information. If you don’t hear from Amazon after this time, you can log into Amazon Seller Central and request an account status update in the help section. Do monitor emails, as Amazon may ask for additional information and documentation, which needs to be uploaded within 30 days so the application is not delayed.

How to set up and link your business bank account with Amazon

Amazon needs your personal or business bank account details to process payments to you.

There’s a list of traditional and non-traditional banks (also known as payment service providers, or PSPs) that Amazon sellers can use, which can be found here. Make sure that you have a business bank account before you register as a seller on Amazon. You’ll need a currency account with local bank details. For example, if you’re selling in Amazon America, you can set up a local USD account based in the US.

Rather than go through the hassle of setting up an account with local banks in each country you are selling in, you can simply open a World Account with WorldFirst. Our account enables you to be paid quickly and easily, just like a local, in 10+ major currencies, including USD, GBP, EUR, SGD, AUD, CNH, HKD and more, with no overseas address needed. We were one of the first digital payment providers to be integrated with Amazon over 10 years ago, but a World Account can easily integrate with over 100 marketplaces all around the world, as well as payment gateways like PayPal and Shopify. We cover 40+ currencies in over 130 countries which help you avoid unnecessary exchange fees. Plus, it’s free to create a World Account and there are no account management fees.