How to sell on Kogan: The complete guide
Last updated: 30.12.2024
Discover how to sell on the Kogan marketplace and attract ANZ customers
Key takeaways
- Kogan’s marketplace had 2.19 million active customers in June 2023, making it a key platform for reaching ANZ buyers
- Kogan doesn’t charge sellers anything for signing up or listing products on the platform. You’re only charged when a customer places an order
- Kogan offers marketing support, including promotions and sales events, to boost your product visibility and sales
Kogan is one of the major marketplaces in Australia and New Zealand. In October 2024, the e-commerce website had 4.79 million visits from Australian users and 379K visits from users in New Zealand.
In 2022, Kogan’s marketplace revenue stood at $30.6 million, a 31.2% year-over-year increase. Total gross sales also increased by 20.3%. As of June 2023, the Kogan marketplace had 2.19 million active customers and the Kogan First loyalty program grew to over 401,000 subscribers.
By selling on Kogan, you can reach millions of customers in the ANZ region and expand your business.
In this guide, we take a look at everything you should know about selling on Kogan to reach millions of customers in the ANZ region.
Table of Contents
What is Kogan?
Kogan is a popular online retailer in Australia. The Kogan marketplace allows third-party sellers to list and sell their products on the platform along with Kogan’s branded products. As a seller, you get to leverage Kogan’s large customer base and marketing power while customers get access to a wide range of products with competitive pricing.
→ Looking for more places to sell your products? Check out this guide, where we break down eight popular online marketplaces in Australia and New Zealand.
Why sell on Kogan?
Access to a wide customer base
As a well-established and popular marketplace in Australia, Kogan attracts millions of customers to its website every month. By listing your products on the Kogan marketplace, you get to tap into the existing customer base already looking to purchase products from local brands.
Improved trust and credibility
Over the years, Kogan has built trust, credibility and a strong reputation for product quality among ANZ customers. You can leverage this to your advantage and build more confidence among customers who may be purchasing your brand for the first time.
Seamless e-commerce operations
Kogan manages many important parts of the e-commerce retail process, including payment processing, customer service and backend operations. It gives you the time and funds to focus on more important parts of your business, like product sourcing and inventory management.
Built and focused on ANZ customers
While other online marketplaces like Amazon and eBay have a presence in Australia and New Zealand, Kogan has a unique USP – it is built and focused on ANZ customers. If your goal is to establish your e-commerce business’s presence in the ANZ region, you should definitely consider listing your products on Kogan.
Support for marketing and promotions
Kogan helps sellers boost their engagement and sales through various marketing campaign options like email promotions and boosted product listings. Annual sales events like Kogan Frenzy and Black Friday are also heavily promoted to get more footfall on the website.
Various domestic and international payment methods
Kogan supports over 15 payment methods, including credit cards, debit cards, Google Pay, Apple Pay, PayPal, AliPay and Afterpay. Customers get more options to place an order, improving customer experience and conversion rates.
Leverage Kogan First
Kogan First is Kogan’s customer loyalty program, which offers members exclusive benefits like free shipping and discounted prices. By signing up for Kogan First, you can target customers who specifically search for Kogan First-eligible products. You also become eligible for exclusive promotions.
Kogan marketplace fees: What does it cost to sell on Kogan
Kogan doesn’t charge sellers anything for signing up or listing products on the platform. You’re only charged when a customer places an order.
A merchant payment processing fee of 20c +1.39% (non-refundable) is levied on every order. The fee is the same for all the payment processing methods that Kogan supports, including Visa, MasterCard, American Express, Afterpay, zipPay, PayPal and Apple Pay.
All the products sold on Kogan are subject to Goods and Services Tax (GST). The final sale price of a product includes the cost of goods, shipping charges and Kogan’s commission fee. Sellers are paid the product’s sale price minus the GST and commissions.
For products that are sold and shipped from outside Australia, the following GST rules apply:
- 10% GST is applied for products with a sale price of AUD 10,000 or less
- The 10% GST you collect from customers has to be directly remitted to the Australian Taxation Office (You may consider revising your pricing to ensure your product prices are still competitive after factoring in the 10% GST)
- Open 15+ local currency accounts with local account details
- Direct CNH payments to 1688.com
- Pay suppliers, partners and staff in 40+ currencies and 130+ destinations
- Collect secure payments from 100+ marketplaces and payment gateways, including Amazon, AliExpress, Paypal and Shopify
- Lock in currency conversion rates for up to 24 months
Steps to selling on Kogan
1. Setup your seller account
There are two ways to sell products on Kogan–join the marketplace or become a supplier.
Becoming a supplier: If you have bulk products that you want to sell on the marketplace but don’t have fulfillment capabilities or a logistics network, you can become a supplier for Kogan through their B2B model. When you sign up as a supplier on the platform, you’ll have to provide information about your warehouse, its location and inventory levels.
Directly sell on the Kogan marketplace: You can also directly sell your products on the marketplace as a seller and reach consumers with the Kogan Marketplace
2. Research on what products to sell
Kogan marketplace supports a number of product categories, including:
- Electronics (TVs, home theater, computers, laptops, tablets, gaming and more)
- Home and garden (Furniture, decor and more)
- Fashion: (Men’s and women’s clothes)
- Health and beauty
- Babies and kids
- Tools and automotive
- Hobby
- Food
As per Kogan, products listed on the marketplace should comply with all the application laws and regulations set by Australian and New Zealand authorities.
Before you list a new product, review Kogan’s product compliance guidelines, which include:
You should also review Kogan’s restricted product list.
3. Create a product listing
Your product listing should accurately reflect what is being sold. It should be effective enough to encourage customers to make a purchase.
Here are the main elements to include in your product listing:
Product title: It should be concise and clearly showcase the name of the product
Images: The hero product image should be on a plain background with no branding or text. You can add up to 8 images to each product listing
Product description: It should provide a detailed summary of the main product features and benefits
4. Shipping
Marketplace sellers on Kogan have to manage shipping on their own. By partnering with local logistics companies, you can decide on the shipping rates for different types of products.
It’s possible to add three types of shipping rates to products:
Free shipping, where you charge zero extra fees for shipping and order fulfilment. Instead, you can include the shipping cost in the product cost.
Flat fee per unit is where you charge a fixed price for shipping each unit of product.
Variable shipping rate, which can depend on the weight and price of the product or the location where you need to ship the product.
5. Collecting payments
Kogan manages the payments on behalf of the sellers. After deducting the relevant commissions, the payouts are sent to sellers in their bank accounts.
The payment schedule for payouts is usually as follows:
- Invoices generated on the 1st of every month include orders that are dispatched from the 15-31st of the last month
- Invoices generated on the 15th of every month include orders that are dispatched from 1st to 14th of the same month
The actual payment date may not be the same as the invoice generation date. Payment dates can vary depending on weekends or public holidays.
Take your business global with WorldFirst
At WorldFirst, our goal is to help online sellers, importers and retailers go global. With a World Account, you can collect international payments from your customers in their local currency, improving their buying experience and avoiding hefty currency conversion fees.
Your World Account lets you collect payments in 15+ local currencies from 100+ marketplaces and payment gateways, including Kogan, Amazon, eBay, PayPal and Stripe.
Additionally, the World Account allows you to pay overseas suppliers quickly and conveniently in their own currency for smooth and cost-effective transactions. Using the World Account, you can streamline your international payments, reduce your costs and focus on growing your online sales.
Disclaimer: The information contained is general only and largely our views. Before acting on the information you should consider whether it is appropriate for you, in light of your objectives, financial situation or needs. Although information has been obtained from and is based upon multiple sources the author believes to be reliable, we do not guarantee its accuracy and it may be incomplete or condensed. All opinions, estimates, mentioned products/services and referenced material constitute the author’s own judgement as of the date of the briefing and are subject to change without notice. WorldFirst shall not be responsible for any losses or damages arising from your reliance of such information.
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