How to sell on Temu Australia
Last updated: 2 April 2025
Start selling on Temu Australia with this quick guide to setting up your store and maximizing sales.
Key takeaways
- Temu Australia is a fast-growing marketplace with over 11 million users and a 20% market share
- Businesses of all sizes, including individuals, can sell on Temu
- High-demand categories include fashion, electronics, beauty, home goods and more
- Temu does not support dropshipping but offers fulfillment options for sellers
- There are no registration fees, but commissions apply after making sales
In just over a year, Temu has quickly established itself as Australia’s top retail brand, surpassing household names like Google, eBay and Bunnings Warehouse. Its audience has grown by 39.7%, reaching over 11 million users and capturing a 20% market share in Australian online retail.
With such high traffic, Temu provides an attractive platform for Australian businesses. In fact, 50% of new sellers make their first sale within just 20 days,
If you’re interested in exploring the platform, here’s a guide to getting started and making the most of what Temu has to offer.
Table of Contents
What is Temu?
Temu is an online marketplace that connects buyers with sellers, offering a huge range of products at competitive prices.
Temu provides affordable products across various categories, from fashion and home goods to electronics and beauty.
For small businesses, Temu offers an opportunity to reach a large audience without the overheads of running a standalone online store. While dropshipping is another business model many sellers prefer, Temu does not support dropshipping at all.
Who can sell on Temu Australia?
Temu Australia is open to a wide range of sellers, making it an accessible platform for businesses of all sizes. Whether you’re a corporation, partnership or sole proprietor, you can set up a Temu Australia store and start selling. There’s also an option to join as an individual seller, which is great if you’re just starting out and testing the waters.
With the growing popularity of Temu sales in Australia, now’s a great time to tap into this marketplace and reach more customers.
What to sell on Temu Australia?
Temu Australia supports a wide range of product categories, giving sellers plenty of opportunities to find their niche. Whether you’re a small business or an individual Temu Australia seller, you can list products in high-demand categories, including:
- Fashion and accessories: Clothing, shoes, bags, jewellery and more
- Home and kitchen: Décor, storage solutions, cookware, cleaning supplies
- Electronics: Mobile accessories, headphones, smart gadgets, small appliances
- Beauty and personal care: Skincare, makeup, grooming tools, wellness products
- Baby and kids: Toys, clothing, accessories, educational supplies
- Sports and outdoors: Fitness gear, camping essentials, cycling accessories
- Automotive: Car accessories, tools, repair kits
- Pet supplies: Beds, toys, grooming products, food bowls
Temu regularly updates its platform with new product trends, so staying up to date with what’s popular can help boost your Temu sales in Australia. If you’re unsure what to sell, researching bestsellers and customer demand can give you a strong starting point.
There are some restricted and prohibited items, so it’s always best to check Temu’s seller policies before listing your products. These include illicit or illegal products..
Become a Temu Seller: How to start selling on Temu Australia and set up your online store
Here is a step-by-step guide on how to become a Temu seller:
1. Sign up for a Temu seller account
To get started, you’ll need to create a Temu seller account. This process is simple and requires basic business details. Just sign up on the website, provide seller information and the documents and wait for the store to be verified.
2. Submit the required documents
To become a Temu seller, you’ll need to provide specific verification documents based on your registration type. Here’s a breakdown of the required information:
For individual sellers:
- Full legal name: Including first, middle (if applicable) and last names
- Citizenship: Your country of citizenship
- Date and place of birth: Your birthdate and birthplace
- Residential address: Your current home address
- Government-issued ID: Either a driver’s license or passport, along with the ID’s expiration date
For business entities:
- Business type: Specify whether you’re a corporation, partnership, or sole proprietorship
- Business name: The registered name of your business
- Employer Identification Number (EIN): Your business’s tax identification number
- Registered business address: The official address of your business
Additionally, for beneficial owners, legal representatives, or executives of the company, Temu requires:
- Legal name: Full name as per official records
- Citizenship: Country of citizenship
- Date of birth: Birthdate
- Residential address: Current home address
Government-issued ID: Driver’s license or passport, including the ID’s expiration date
3. Wait for your Temu seller account application to get approved
Once you’ve submitted your application, Temu will review your details and verify your documents. Approval times vary, so keep an eye out for updates in your email.
4. Customize and set up your Temu store
After approval, you can start setting up your Temu online shopping store. There are different store types to choose from:
- Flagship store: For brand owners selling their own products
- Department flagship store: For sellers representing a collection of brands
- Exclusive seller: For sellers granted exclusive distribution rights
- Authorised retailer: For businesses selling multiple brands with authorisation
- Independent sellers: For businesses selling non-branded products
- Open 15+ local currency accounts and get paid like a local
- Pay suppliers, partners and staff worldwide in 100+ currencies
- Collect payments for free from 130+ marketplaces and payment gateways, including Amazon, Etsy, PayPal and Shopify
- Take control of spending with the World Card, a business expense card that saves you more with 1% cashback. Learn more
- Save with competitive exchange rates on currency conversions and transfers
- Lock in exchange rates for up to 24 months for cash flow certainty
5. Add product listings
Now it’s time to upload your products. Clear images, detailed descriptions and competitive pricing will help attract customers. Keep an eye on trending products to stay competitive. However, you must know that Temu will verify your product listings before uploading them.
6. Set up fulfillment
Once your Temu Australia store is live, you’ll need to decide how to fulfil orders. There are two options:
- Temu fulfilment: Temu handles storage, packaging and shipping for you. This reduces costs and speeds up delivery but requires you to send inventory to Temu’s warehouses.
- Self-fulfilment: You store, pack and ship products independently. This gives you more control over packaging and shipping but can be more expensive and time-consuming.
Each fulfilment type will have specific requirements, so choosing the right one makes your Temu shipping to Australia process smoother.
Fees for selling on Temu Australia
No registration fees but there are other fees and commissions charged when you start making sales. Temu doesn’t transparently share seller fees before signing up for a seller account. You’ll have to first sign up for a new account and then check the fee structure to accurately calculate your profits for each sale.
Tips for selling on Temu
- Optimise your listings: Use high-quality images and clear descriptions with relevant keywords to improve visibility and attract buyers.
- Set competitive prices: Research similar products and price competitively while maintaining a good profit margin.
- Ensure fast fulfilment: Process orders quickly and manage inventory well. Use Temu’s fulfilment services or reliable shipping partners for smooth deliveries.
- Engage with customers: Respond to inquiries promptly, encourage reviews and handle returns professionally to build trust.
- Stay updated on policies: Regularly check Temu’s seller guidelines and promotions to stay compliant and take advantage of new opportunities.
Alternatives to Temu for Australian sellers
While Temu Australia shopping offers a growing marketplace, there are other platforms where Australian sellers can expand their reach. Here’s a brief comparison of some popular alternatives:
- Amazon Australia: A massive marketplace with high traffic and fulfilment options like FBA (Fulfilment by Amazon). However, selling on Amazon Australia can be quite competitive and the seller fees are higher than other platforms.
- eBay Australia: When you sell on eBay, you can list both new and used products. It offers flexible listing options but charges listing and final value fees.
- Etsy: Selling on Etsy is ideal for those offering handmade, vintage, or craft-related items, as the platform caters to a niche audience.
- Kogan Marketplace: The platform lets you list electronics, home and lifestyle products. By selling on Kogan, you can benefit from its large and local customer base.
Each platform has different fee structures, audience reach and selling requirements. Choosing the right one depends on your business model and product category.
Expand your business on Temu Australia with seamless payments
Selling on Temu Australia is a great way to reach a growing customer base and take advantage of one of the fastest-expanding online marketplaces. However, managing international payments and currency conversions can be challenging, especially if you’re selling across multiple regional Temu marketplaces or sourcing products from overseas. That’s where WorldFirst comes in.
WorldFirst offers multi-currency accounts that let you send, receive and hold funds in 20+ currencies, including AUD, USD, EUR, GBP, CAD, JPY and CNH.
With a World Account, you can:
- Collect payments in AUD and other major currencies from Temu Australia and other regional Temu marketplaces–all in the same account
- Hold your earnings in multiple currencies to avoid unnecessary conversions and maximize profits
- Use the funds collected to directly pay suppliers in their preferred currency, avoiding double conversions and saving on costs
- Receive payments from 100+ global marketplaces and payment platforms
- Repatriate your earnings to your local bank account at competitive exchange rates
- Send and receive payments in 40+ currencies across 130+ countries, giving you the flexibility to scale globally
FAQs
Is Temu legit?
Yes, Temu Australia is a legitimate marketplace operated by PDD Holdings, but seller experiences may vary.
Is selling on Temu profitable?
It can be, but success depends on pricing, demand and managing fulfilment costs effectively.
How do I become a Temu seller?
Sign up on Temu’s Seller Portal, submit required documents, get approved and start listing products.
How do you get paid on Temu?
Payments are processed through Temu’s payment providers and transferred to the seller’s bank account based on their payout schedule.
Disclaimer: The information contained is general only and largely our views. Before acting on the information you should consider whether it is appropriate for you, in light of your objectives, financial situation or needs. Although information has been obtained from and is based upon multiple sources the author believes to be reliable, we do not guarantee its accuracy and it may be incomplete or condensed. All opinions, estimates, mentioned products/services and referenced material constitute the author’s own judgement as of the date of the briefing and are subject to change without notice. WorldFirst shall not be responsible for any losses or damages arising from your reliance of such information.
How to sell on Temu Australia
Learn how to sell on Temu Australia, from setting up a store to boosting sales. Discover key categories, fees, fulfillment options and tips for success.
Apr / 2025
Selling in New Zealand from Australia: The online seller’s guide
Explore how Australian businesses can tap into New Zealand's growing market with low costs, reduced competition, and shared consumer values...
Mar / 2025
How to turn first-time buyers into long-term customers
Find actionable strategies for e-commerce businesses to keep new customers engaged and create lasting loyalty with this guide from WorldFirst.
Feb / 2025Choose a category below for more business, finance and foreign exchange support from WorldFirst.
- Almost 1,000,000 businesses have sent USD$300B around the world with WorldFirst and its partner brands since 2004
- Your money is safeguarded with leading financial institutions
