{"id":27501,"date":"2023-02-26T02:43:17","date_gmt":"2023-02-26T02:43:17","guid":{"rendered":"https:\/\/www.worldfirst.com\/au\/?p=27501"},"modified":"2024-11-13T09:34:13","modified_gmt":"2024-11-13T09:34:13","slug":"mothers-day-fathers-day-ecommerce-strategy","status":"publish","type":"post","link":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/mothers-day-fathers-day-ecommerce-strategy\/","title":{"rendered":"The 6-step sales strategy for Mother\u2019s Day and Father\u2019s Day"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27501\" class=\"elementor elementor-27501\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-702eec07 e-flex e-con-boxed e-con e-parent\" data-id=\"702eec07\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-341a202d elementor-widget elementor-widget-text-editor\" data-id=\"341a202d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a class=\"x-crumbs-link\" href=\"https:\/\/www.worldfirst.com\/au\/\">Home<\/a>\u00a0 &gt;\u00a0 <a class=\"x-crumbs-link\" href=\"https:\/\/www.worldfirst.com\/au\/grow-your-business\/\">Guides to grow your business<\/a><i class=\"x-icon\" aria-hidden=\"true\" data-x-icon-l=\"\uf105\"><\/i>\u00a0 &gt;\u00a0\u00a0<a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\">eCommerce Seller Resources<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47a483c8 e-flex e-con-boxed e-con e-parent\" data-id=\"47a483c8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f8925ef e-flex e-con-boxed e-con e-parent\" data-id=\"2f8925ef\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cd5dc55 elementor-widget elementor-widget-text-editor\" data-id=\"5cd5dc55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"x-text x-content e7905-e7 m63l-s m63l-t m63l-u m63l-v m63l-w m63l-x m63l-y\"><h3 style=\"text-align: center;\"><b>Six eCommerce strategy tips for Mother&#8217;s Day and Father&#8217;s Day<\/b><\/h3><\/div><h3 class=\"x-text x-content e7905-e8 m63l-s m63l-t m63l-v m63l-y m63l-z m63l-10 m63l-11 m63l-12 m63l-13\" style=\"text-align: center;\">\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c7232f5 e-flex e-con-boxed e-con e-parent\" data-id=\"4c7232f5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5037b0b elementor-widget elementor-widget-text-editor\" data-id=\"5037b0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"x-row x-container max width e7905-e5 m63l-2 m63l-3 m63l-4 m63l-5 m63l-6 m63l-c m63l-d wf-banner\"><div class=\"x-row-inner\"><div class=\"x-col e7905-e6 m63l-j m63l-m m63l-n m63l-o m63l-p\"><div class=\"x-text x-content e7905-e8 m63l-s m63l-t m63l-v m63l-y m63l-z m63l-10 m63l-11 m63l-12 m63l-13\"><p style=\"text-align: center;\">Mother&#8217;s Day and Father&#8217;s Day offer the perfect opportunity to boost sales and grow your brand \u2013 so take advantage with carefully planned strategies tailored to customer tastes and preferences in different countries and regions.<\/p><\/div><\/div><\/div><\/div><div class=\"x-row e7905-e9 m63l-2 m63l-3 m63l-4 m63l-6 m63l-7 m63l-8 m63l-c m63l-e\"><div class=\"x-row-inner\"><div class=\"x-col e7905-e10 m63l-j m63l-k m63l-l m63l-m m63l-o\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759700a3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"759700a3\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"458\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426021435517-768x458.jpg\" class=\"attachment-medium_large size-medium_large wp-image-27502\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426021435517-768x458.jpg 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426021435517-300x179.jpg 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426021435517-1024x610.jpg 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426021435517-1536x915.jpg 1536w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426021435517-2048x1220.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c1ba794 e-flex e-con-boxed e-con e-parent\" data-id=\"6c1ba794\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af18581 e-flex e-con-boxed e-con e-parent\" data-id=\"af18581\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b484b9 elementor-widget elementor-widget-text-editor\" data-id=\"2b484b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Mother&#8217;s and Father&#8217;s Day are unique because the holidays fall on varying days worldwide. This is great news for e-commerce sellers and retailers, as they get more opportunities to promote their products to different audiences.<\/p><p>Traditionally, families exchange cards and chocolates, but\u00a0<a href=\"https:\/\/nrf.com\/media-center\/press-releases\/consumers-spend-20-billion-fathers-day-gifts\" target=\"_blank\" rel=\"noopener\">recent retail trends<\/a>\u00a0indicate that people are splashing out on unique gifts more focused on their parents&#8217; interests and tastes. For example, in the US,\u00a0clothing is the second-most popular gift idea\u00a0for Father&#8217;s Day,\u00a0a quarter of US shoppers buy concert and event tickets, and\u00a037% of online shoppers send subscription boxes\u00a0to their nearest and dearest to mark the occasion.\u00a0<\/p><p>So, if you&#8217;re an eCommerce seller, don&#8217;t rest on these public holidays in your annual marketing push, as there are plenty of ways to promote your brand. Here are our top tips for building an effective international eCommerce strategy for Mother&#8217;s Day and Father&#8217;s Day.\u00a0<\/p><h3>\u00a0<\/h3><h4><b>How does Mother&#8217;s Day spending differ to Father&#8217;s Day?<\/b><\/h4><p>Spending patterns on Mother&#8217;s Day and Father&#8217;s Day differ significantly. For instance,\u00a0<a href=\"https:\/\/blackhawknetwork.com\/au-en\/resources\/mothers-day-australia-another-754-aud-million#:~:text=Australians%20are%20set%20to%20spend,in%20collaboration%20with%20Roy%20Morgan.\">Australians spent AUD $754 million<\/a>\u00a0on Mother&#8217;s Day gifts, compared with just\u00a0<a href=\"https:\/\/www.roymorgan.com\/findings\/fathers-day-gift-spending-impacted-by-cost-of-living-challenges-as-consumers-seek-more-sustainable-gifts\">AUD $735 million<\/a>\u00a0lavished on Father&#8217;s Day in 2022.<\/p><p>Retail trends further afield paint a similar picture. In the same year, Americans spent\u00a0<a href=\"https:\/\/nrf.com\/research-insights\/holiday-and-seasonal-trends\/mothers-day\">$31.7 billion on Mother&#8217;s Day gifts<\/a>\u00a0compared to\u00a0<a href=\"https:\/\/nrf.com\/tag\/consumer-spending?page=2\">$20 billion for Father&#8217;s Day<\/a>. Similarly, in the UK,\u00a0<a href=\"https:\/\/trulyexperiences.com\/blog\/mothers-day-statistics-uk\/#:~:text=In%20total%2C%20the%20population%20spent,1.34%20billion%20on%20Mothers%20Day.\">2022\u00a0<\/a><a href=\"https:\/\/trulyexperiences.com\/blog\/mothers-day-statistics-uk\/#:~:text=In%20total%2C%20the%20population%20spent,1.34%20billion%20on%20Mothers%20Day.\" target=\"_blank\" rel=\"noopener\">Mother&#8217;s Day purchases<\/a>\u00a0reached approximately \u00a31.34 billion, with\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/474806\/fathers-day-retail-spending-united-kingdom-uk\/\" target=\"_blank\" rel=\"noopener\">Father&#8217;s Day totalling only \u00a3986 million<\/a>.\u00a0<\/p><p>For eCommerce sellers, these figures suggest that you may wish to invest more of your marketing budget towards Mother&#8217;s Day rather than Father&#8217;s Day. However, the emphasis will ultimately depend on the types of customers you focus on throughout the rest of the year.\u00a0<\/p><div class=\"e12303-12 x-text\"><h3>\u00a0<\/h3><h4><b>Your eCommerce strategy for Mother&#8217;s Day and Father&#8217;s Day<\/b><\/h4><h5>\u00a0<\/h5><h5><b>1. Know your celebration dates<\/b><\/h5><p>Here is a reminder of the 2023 Mother\u2019s Day and Father\u2019s Day celebration dates around the world:\u00a0<\/p><ul><li>Mother&#8217;s Day (Australia): Sunday, 14 May<\/li><li>Father&#8217;s Day (Australia): Sunday, 3 September<\/li><li>Mother&#8217;s Day (France): Sunday, 4 June<\/li><li>Father&#8217;s Day (France): Sunday, 18 June<\/li><li>Mother&#8217;s Day (Germany): Sunday, 14 May<\/li><li>Father&#8217;s Day (Germany): Thursday, 18 May<\/li><li>Mother&#8217;s Day (Netherlands): Sunday, 14 May<\/li><li>Father&#8217;s Day (Netherlands): Sunday, 18 June<\/li><li>Mother&#8217;s Day (Singapore): Sunday, 14 May<\/li><li>Father&#8217;s Day (Singapore): Sunday, 18 June<\/li><li>Mother&#8217;s Day (UK): Sunday, 19 March<\/li><li>Father&#8217;s Day (UK): Sunday, 18 June<\/li><li>Mother&#8217;s Day (USA): Sunday, 14 May<\/li><li>Father&#8217;s Day (USA): Sunday, 18 June<\/li><\/ul><p>If you sell in multiple regions, create multiple promotional campaigns (both for Mother\u2019s Day and Father\u2019s Day) to make sure you capitalise on all the opportunities these occasion days generate. For example, if you are an Australia-based brand targeting UK Mother\u2019s Day audiences, you will need to create two separate campaigns months in advance, one for UK buyers and one for Australian customers.\u00a0<\/p><h5>\u00a0<\/h5><h5><b>2. Get your supply chain in order<\/b><\/h5><p>Find suppliers that can cater to your product needs and logistics cycles\u00a0\u2013 especially for earlier celebrating markets like the UK.<\/p><p>With a\u00a0<a href=\"https:\/\/www.worldfirst.com\/au\/online-sellers\/\" target=\"_blank\" rel=\"noopener\">World Account<\/a>, businesses can easily open 10 local currency accounts and accept payments in their customers&#8217; preferred currency. Sellers can also make same-day or next-day money transfers to suppliers, including payments to China.\u00a0<\/p><h5>\u00a0<\/h5><h5><b>3. Start early and localise<\/b><\/h5><p>Check out regional search trends to find popular products your customers are looking to exchange.<\/p><p>Google Trends data reveals the top searches related to each celebration are:<\/p><ul><li>Mother&#8217;s Day (Australia):\u00a0<em>hampers<\/em>,\u00a0<em>gift boxes<\/em>, and\u00a0<em>flower delivery<\/em><\/li><li>Father&#8217;s Day (Australia):\u00a0<em>gift boxes<\/em>,\u00a0<em>personalised<\/em>\u00a0<em>gifts<\/em>, and\u00a0<em>cards<\/em><\/li><li>Mother&#8217;s Day (France):\u00a0<em>gift<\/em>\u00a0<em>baskets<\/em>,\u00a0<em>lunch<\/em>, and\u00a0<em>coupons<\/em><\/li><li>Father&#8217;s Day (France):\u00a0<em>gifts<\/em>\u00a0and\u00a0<em>cards<\/em>\u00a0<\/li><li>Mother&#8217;s Day (Germany):\u00a0<em>cards<\/em>\u00a0and\u00a0<em>gifts<\/em>\u00a0<\/li><li>Father&#8217;s Day (Germany):\u00a0<em>socks<\/em>,\u00a0<em>cards<\/em>, and\u00a0<em>gifts<\/em>\u00a0<\/li><li>Mother&#8217;s Day (Netherlands):\u00a0<em>cards<\/em>\u00a0and\u00a0<em>crafts<\/em>\u00a0<\/li><li>Father&#8217;s Day (Netherlands):\u00a0<em>cards<\/em>\u00a0and\u00a0<em>gifts<\/em>\u00a0<\/li><li>Mother&#8217;s Day (Singapore):\u00a0<em>Table<\/em>\u00a0<em>d&#8217;h\u00f4te<\/em>,\u00a0<em>hampers<\/em>, and\u00a0<em>florists<\/em><\/li><li>Father&#8217;s Day (Singapore):\u00a0<em>cake<\/em>,\u00a0<em>cards<\/em>, and\u00a0<em>crafts<\/em><\/li><li>Mother&#8217;s Day (UK):\u00a0<em>cards, spa days<\/em>, and\u00a0<em>flowers<\/em>\u00a0<\/li><li>Father&#8217;s Day (UK):\u00a0<em>baby grows, hampers,<\/em>\u00a0and\u00a0<em>cards<\/em><\/li><li>Mother&#8217;s Day (USA):\u00a0<em>gift baskets, brunch ideas,<\/em>\u00a0and\u00a0<em>crafts<\/em><\/li><li>Father&#8217;s Day (USA):\u00a0<em>mugs, cards,<\/em>\u00a0and\u00a0<em>crafts<\/em><\/li><\/ul><p>If you find that your store doesn&#8217;t precisely align with seasonal search trends, don&#8217;t worry. You can find ways to create bundles or hampers for your Mother&#8217;s Day\/Father&#8217;s Day customers. Or, you can add personalised print-on-demand services to help give your existing products a seasonal greeting.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f34f056 e-flex e-con-boxed e-con e-parent\" data-id=\"f34f056\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65bca89 Last3Articles elementor-widget elementor-widget-template\" data-id=\"65bca89\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"33378\" class=\"elementor elementor-33378\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-331752e3 e-flex e-con-boxed e-con e-parent\" data-id=\"331752e3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dca6f5e e-con-full e-flex e-con e-child\" data-id=\"dca6f5e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1364442 elementor-widget elementor-widget-heading\" data-id=\"1364442\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><div class=\"elementor-heading-title elementor-size-default\">Open a World Account for free<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9ffda0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4f9ffda0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Open 15+ local currency accounts and get paid like a local<\/li><li>Pay suppliers, partners and staff worldwide in 100+ currencies<\/li><li>Collect payments for free from 130+ marketplaces and payment gateways, including Amazon, Etsy, PayPal and Shopify<\/li><li>Take control of spending with the World Card, a business expense card that saves you more with 1% cashback. <a href=\"https:\/\/www.worldfirst.com\/au\/product\/pay\/world-card\/\">Learn more<\/a><\/li><li>Save with competitive exchange rates on currency conversions and transfers<\/li><li>Lock in exchange rates for up to 24 months for cash flow certainty<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c9cdb7 elementor-widget elementor-widget-button\" data-id=\"52c9cdb7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=AU\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f082562 e-flex e-con-boxed e-con e-parent\" data-id=\"f082562\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ffc480e e-flex e-con-boxed e-con e-parent\" data-id=\"ffc480e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3a0d6 elementor-widget elementor-widget-text-editor\" data-id=\"6c3a0d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>\u00a0<\/b><\/h4><h4><b>4. Make new marketing assets<\/b><\/h4><p>Many shoppers start looking for gifts approximately two to three weeks before the holidays. In addition, as mentioned previously, Father\u2019s Day spending falls below Mother\u2019s Day expenditure. With that in mind, it may be best to plan Mother\u2019s Day campaigns to run for a slightly longer period, as shoppers have been shown to spend more time planning for this holiday.\u00a0<\/p><p>To ensure you&#8217;re prepared for the uptick in site visits, design new banner advertisements, apply seasonal discount codes to your site&#8217;s back end and create social media campaigns.\u00a0<\/p><p>Having dedicated marketing assets, like images and seasonally appropriate copy, helps customers narrow down their options and make a purchase. Furthermore,\u00a0<a href=\"https:\/\/www.ebbo.com\/insights\/blog\/2022-mothers-day-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\">55% of consumers said they would interact with a brand<\/a>\u00a0on social media if the seller offered a Mother&#8217;s Day sales incentive, making this holiday an excellent opportunity to boost your social media following long-term.\u00a0<\/p><p>Consider differentiating these regional campaigns to suit your audience&#8217;s preferences. For instance, if you see more social media engagement from your customers in France, set up a dedicated social media channel for your French Mother&#8217;s Day customers.\u00a0<\/p><h4>\u00a0<\/h4><h4><b>5. Ensure you can deliver on your shipping times<\/b><\/h4><p>Customers will be extremely keen to receive their goods on time. Therefore, ensure that you remind your customers of the last delivery date before placing their orders (this will usually be four-to-five days before the event day).\u00a0<\/p><p>From your eCommerce website, highlight your Mother&#8217;s Day and Father&#8217;s Day orders using customised tags to ensure urgent orders get processed quickly. Also, work with a delivery partner that offers customer order tracking, so customers know when to expect their goods.\u00a0<\/p><h4>\u00a0<\/h4><h4><b>6. Raise your average order value with additional services<\/b><\/h4><p>To expand your average order value, add purchasing options like gift wrapping. Alternatively, consider offering goods via subscription to transform everyday purchases into a thoughtful gift idea.\u00a0<\/p><p>For instance, rather than purchasing a single pair of socks for Father&#8217;s Day, offer customers the chance to send their parents a new pair of socks every month in the post \u2013 a far more memorable present.\u00a0<\/p><h3>\u00a0<\/h3><h4><b>Go international this Mother&#8217;s and Father&#8217;s Day<\/b><\/h4><p>Mother&#8217;s Day and Father&#8217;s Day celebrations differ around the world. So, capitalise on the high-volume seasonal periods by selling to international customers. Start by targeting two or three events globally to build your brand. Once the sales period is over, take some time to reflect on your strategy and apply the lessons to future events.With the help of an FX payments service like WorldFirst, you can collect sales funds in multiple currencies and pay suppliers quickly in their home currency all from the\u00a0<a href=\"https:\/\/www.worldfirst.com\/au\/#WorldAccountHomepage\">World Account<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0521224 elementor-widget elementor-widget-text-editor\" data-id=\"0521224\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><em>Disclaimer: These comments are the views and opinions of the author and should not be construed as advice. You should act using your own information and judgement. Whilst information has been obtained from and is based upon multiple sources the author believes to be reliable, we do not guarantee its accuracy and it may be incomplete or condensed. All opinions and estimates constitute the author\u2019s own judgement as of the date of the briefing and are subject to change without notice. Please consider FX derivatives are high risk, provide volatile returns and do not guarantee profits.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-877ff9f elementor-widget elementor-widget-image\" data-id=\"877ff9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082638901.png\" class=\"attachment-large size-large wp-image-26847\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082638901.png 160w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082638901-150x150.png 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3e19b8 elementor-widget elementor-widget-heading\" data-id=\"6b3e19b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e4a6b2e e-flex e-con-boxed e-con e-parent\" data-id=\"3e4a6b2e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78d20772 e-flex e-con-boxed e-con e-parent\" data-id=\"78d20772\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5a15ba Last3Articles elementor-widget elementor-widget-shortcode\" data-id=\"3c5a15ba\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"blogs_container\">\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/amazon-fba-australia\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/04\/20250421101920604-scaled.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/amazon-fba-australia\/\">Amazon FBA Australia: Guide for new sellers<\/a>\n                <\/h1>\n                <p>Amazon has been offering FBA services to Australian sellers since 2017. Take a look at our complete guide to Amazon FBA Australia<\/p>\n                <span>Apr \/ 2025<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/sell-on-temu-australia\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/04\/20250402015851269-scaled.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/sell-on-temu-australia\/\">How to sell on Temu Australia<\/a>\n                <\/h1>\n                <p>Learn how to sell on Temu Australia, from setting up a store to boosting sales. Discover key categories, fees, fulfillment options and tips for success.<\/p>\n                <span>Apr \/ 2025<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/selling-in-new-zealand-from-australia\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/03\/20250324020254729.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/selling-in-new-zealand-from-australia\/\">Selling in New Zealand from Australia: The online seller\u2019s guide<\/a>\n                <\/h1>\n                <p>Explore how Australian businesses can tap into New Zealand's growing 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safeguarded with leading financial institutions<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b99f8bf elementor-widget elementor-widget-image\" data-id=\"b99f8bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"271\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-1024x347.png\" class=\"attachment-large size-large wp-image-26848\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-1024x347.png 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-300x102.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-768x260.png 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-1536x520.png 1536w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home\u00a0 &gt;\u00a0 Guides to grow your business\u00a0 &gt;\u00a0\u00a0eCommerce Seller Resources Six eCommerce strategy tips for Mother&#8217;s Day and Father&#8217;s Day \u00a0 Mother&#8217;s Day and Father&#8217;s Day offer the perfect opportunity to boost sales and grow your brand \u2013 so take advantage with carefully planned strategies tailored to customer tastes and preferences in different countries and [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":27502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 6-step sales strategy for Mother\u2019s Day and Father\u2019s Day | WorldFirst AU<\/title>\n<meta name=\"description\" content=\"With various dates around the world, Mother\u2019s and Father\u2019s Day are great opportunities for e-commerce sellers to boost their sales and brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/mothers-day-fathers-day-ecommerce-strategy\/\" \/>\n<meta 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