{"id":27561,"date":"2022-10-26T03:58:20","date_gmt":"2022-10-26T03:58:20","guid":{"rendered":"https:\/\/www.worldfirst.com\/au\/?p=27561"},"modified":"2024-11-13T09:16:18","modified_gmt":"2024-11-13T09:16:18","slug":"black-friday-2022","status":"publish","type":"post","link":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/","title":{"rendered":"40+ Black Friday statistics and predictions for 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27561\" class=\"elementor elementor-27561\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-142d4a80 e-flex e-con-boxed e-con e-parent\" data-id=\"142d4a80\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9503ec elementor-widget elementor-widget-text-editor\" data-id=\"1f9503ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a class=\"x-crumbs-link\" href=\"https:\/\/www.worldfirst.com\/au\/\">Home<\/a>\u00a0 &gt;\u00a0 <a class=\"x-crumbs-link\" href=\"https:\/\/www.worldfirst.com\/au\/grow-your-business\/\">Guides to grow your business<\/a><i class=\"x-icon\" aria-hidden=\"true\" data-x-icon-l=\"\uf105\"><\/i>\u00a0 &gt; \u00a0\u00a0<a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\">eCommerce Seller Resources<\/a><\/p><div class=\"x-row x-container max width e7057-e31 m5g1-1 m5g1-3 m5g1-4 m5g1-6 m5g1-c m5g1-g wf-card-three-img-top-noauthor flex-nowrap-box\"><div class=\"x-row-inner\"><div class=\"x-col e7057-e32 m5g1-r m5g1-u m5g1-v m5g1-y m5g1-z m5g1-10\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66300dae e-flex e-con-boxed e-con e-parent\" data-id=\"66300dae\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-298b1765 e-flex e-con-boxed e-con e-parent\" data-id=\"298b1765\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19b70d59 elementor-widget elementor-widget-text-editor\" data-id=\"19b70d59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"x-text x-content e7393-e7 m5pd-16 m5pd-17 m5pd-18 m5pd-19 m5pd-1a m5pd-1b m5pd-1c m5pd-1d\"><h3 style=\"text-align: center;\">40+ Black Friday Statistics and Predictions for 2022<\/h3><\/div><h3 class=\"x-text x-content e7393-e8 m5pd-16 m5pd-17 m5pd-19 m5pd-1c m5pd-1d m5pd-1e m5pd-1f m5pd-1g m5pd-1h m5pd-1i\" style=\"text-align: center;\">\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3228a1e e-flex e-con-boxed e-con e-parent\" data-id=\"3228a1e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bd05a4 elementor-widget elementor-widget-text-editor\" data-id=\"4bd05a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"x-row x-container max width e7393-e5 m5pd-2 m5pd-3 m5pd-5 m5pd-6 m5pd-7 m5pd-8 m5pd-g m5pd-h wf-banner\"><div class=\"x-row-inner\"><div class=\"x-col e7393-e6 m5pd-q m5pd-r m5pd-u m5pd-v m5pd-w m5pd-x m5pd-y\"><div class=\"x-text x-content e7393-e8 m5pd-16 m5pd-17 m5pd-19 m5pd-1c m5pd-1d m5pd-1e m5pd-1f m5pd-1g m5pd-1h m5pd-1i\"><p style=\"text-align: center;\">Black Friday shopping in Australia has rapidly grown in popularity in the last few years. Here&#8217;s how sellers can make the most of this sale season.<\/p><\/div><\/div><\/div><\/div><div class=\"x-row e7393-e9 m5pd-2 m5pd-3 m5pd-5 m5pd-8 m5pd-9 m5pd-a m5pd-b m5pd-g m5pd-i\"><div class=\"x-row-inner\"><div class=\"x-col e7393-e10 m5pd-q m5pd-r m5pd-s m5pd-t m5pd-u m5pd-x\" style=\"text-align: center;\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521b4456 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"521b4456\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"454\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695-768x454.png\" class=\"attachment-medium_large size-medium_large wp-image-27562\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695-768x454.png 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695-300x177.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695.png 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11ad752c e-flex e-con-boxed e-con e-parent\" data-id=\"11ad752c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cde92a elementor-widget elementor-widget-text-editor\" data-id=\"4cde92a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p>With so many different ways to shop and plenty of businesses getting in on the action, there is a lot to think about during the Black Friday sales. No matter your eCommerce niche, it\u2019s important to stay informed on the latest Black Friday trends and capitalise on the opportunities.<\/p><p>Black Friday shopping in Australia has rapidly grown in popularity in the last few years, as more and more shoppers recognise the massive potential for savings and bargains. This is backed up by recent trends in Black Friday statistics, illustrating the ways in which consumers are making the most of the sales on offer.<\/p><p>In this article, we take a look at the 40 most important Black Friday statistics and predictions for 2022 that will shed some light on how consumers think and act during the sales, allowing you to plan ahead. We\u2019ll be covering all of the essential areas, including shopping statistics, consumer behaviour, industry trends, statistics by country and 2022 predictions.<\/p><h4>\u00a0<\/h4><h4><strong>Black Friday statistics<\/strong><\/h4><ul><li aria-level=\"1\">Australian retailers enjoyed a 13.2% increase in turnover during the 2020 Black Friday sales.<sup>\u00a01<\/sup><\/li><li aria-level=\"1\">The 2021 sales outdid the record from before the pandemic by 8%.<sup>2<\/sup><\/li><li aria-level=\"1\">In 2021, it was predicted that over $1 million would be spent per minute.<sup>2<\/sup><\/li><li aria-level=\"1\">Victoria was the biggest Black Friday sales spending state in 2021, spending approximately $190 million over the weekend.<sup>2<\/sup><\/li><li aria-level=\"1\">The other east coast states were second and third, with New South Wales and Queensland spending about $163 million and $73 million, respectively.<sup>2<\/sup><\/li><li aria-level=\"1\">The 2021 Black Friday sales in Australia had an average discount of 24%.<sup>3<\/sup><\/li><li aria-level=\"1\">Consumers need to get in quick, as shops are likely to sell out of popular items. In 2021, there was a 258% increase in Adobe Analytics\u2019 out-of-stock notifications from retailers.<sup>3<\/sup><\/li><\/ul><h4>\u00a0<\/h4><h4><strong>What this means for your store<\/strong><\/h4><p>If the trend continues, we could see a new record in sales this Black Friday. Do you have enough stock of your most popular items?<\/p><h3>\u00a0<\/h3><h4><strong>Black Friday consumer statistics<\/strong><\/h4><ul><li aria-level=\"1\">51% of Black Friday shoppers in Australia are male.<sup>7<\/sup><\/li><li aria-level=\"1\">47% are aged between 18 and 34.<sup>7<\/sup><\/li><li aria-level=\"1\">39% are working full time jobs.<sup>7<\/sup><\/li><li aria-level=\"1\">15% have a household income of $100 &#8211; $120k.<sup>7<\/sup><\/li><li aria-level=\"1\">Online shopping is taking over, with 60% of Australians saying they are more likely to shop online versus in store.<sup>7<\/sup><\/li><li aria-level=\"1\">64% think that online deals will be better than in-person deals.<sup>7<\/sup><\/li><li aria-level=\"1\">Despite this, 53% of Australians are more likely to queue to get into a store if the in-person deals are in fact better.<sup>7<\/sup><\/li><li aria-level=\"1\">55% of Australians are happy to browse during Black Friday and Cyber Monday even if they don\u2019t need anything.<sup>7<\/sup><\/li><li aria-level=\"1\">The Black Friday sales present a great opportunity for those on a budget to save some extra cash. Sam from Renovation Kingdom says he has seen an increasing number of consumers opting for BNPL (buy now, pay later) on general household items such as furniture and appliances \u2013 up to 65% of Australians. According to Sam, Black Friday is another opportunity to take advantage of great savings.<sup>12<\/sup><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08438af e-flex e-con-boxed e-con e-parent\" data-id=\"08438af\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d11acbc elementor-widget elementor-widget-image\" data-id=\"d11acbc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035552614-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-27564\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035552614-768x432.png 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035552614-300x169.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035552614-1024x576.png 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035552614.png 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1854b1e elementor-widget elementor-widget-text-editor\" data-id=\"1854b1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Source:\u00a0<a href=\"https:\/\/au.yougov.com\/news\/2022\/09\/14\/uncovering-black-friday-shoppers-australia-and-sin\/\">https:\/\/au.yougov.com\/news\/2022\/09\/14\/uncovering-black-friday-shoppers-australia-and-sin\/<\/a><\/p><ul><li aria-level=\"1\">46% of Australian Black Friday shoppers recall seeing advertisements on business websites, the highest percentage of any category listed.<sup>7<\/sup><\/li><li aria-level=\"1\">Facebook advertisements were the next most commonly recalled category at 40%.<sup>7<\/sup><\/li><li aria-level=\"1\">Television and Instagram advertising were next, with 39% of Australian shoppers recalling seeing ads on both platforms.<sup>7<\/sup><\/li><li aria-level=\"1\">Finally, YouTube advertisements were recalled by 31% of Black Friday shoppers in Australia.<sup>7<\/sup><\/li><li aria-level=\"1\">In 2019, online purchases in Australia exploded during the Black Friday sales, increasing by 42%.<sup>1<\/sup><\/li><li aria-level=\"1\">Australians spent approximately $8 billion across the Black Friday four-day weekend in 2021, which also includes the Cyber Monday sales.<sup>2<\/sup><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f176b43 e-flex e-con-boxed e-con e-parent\" data-id=\"f176b43\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6aeca elementor-widget elementor-widget-template\" data-id=\"fa6aeca\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"33378\" class=\"elementor elementor-33378\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-331752e3 e-flex e-con-boxed e-con e-parent\" data-id=\"331752e3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dca6f5e e-con-full e-flex e-con e-child\" data-id=\"dca6f5e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1364442 elementor-widget elementor-widget-heading\" data-id=\"1364442\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><div class=\"elementor-heading-title elementor-size-default\">Open a World Account for free<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9ffda0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4f9ffda0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Open 15+ local currency accounts and get paid like a local<\/li><li>Pay suppliers, partners and staff worldwide in 100+ currencies<\/li><li>Collect payments for free from 130+ marketplaces and payment gateways, including Amazon, Etsy, PayPal and Shopify<\/li><li>Take control of spending with the World Card, a business expense card that saves you more with 1% cashback. <a href=\"https:\/\/www.worldfirst.com\/au\/product\/pay\/world-card\/\">Learn more<\/a><\/li><li>Save with competitive exchange rates on currency conversions and transfers<\/li><li>Lock in exchange rates for up to 24 months for cash flow certainty<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c9cdb7 elementor-widget elementor-widget-button\" data-id=\"52c9cdb7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=AU\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c04593c e-flex e-con-boxed e-con e-parent\" data-id=\"c04593c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e671f elementor-widget elementor-widget-image\" data-id=\"c0e671f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035651383-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-27565\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035651383-768x432.png 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035651383-300x169.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035651383.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56a0643 elementor-widget elementor-widget-text-editor\" data-id=\"56a0643\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Source:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/1278255\/australia-black-friday-sales-spending-expectation-by-generation\/\">https:\/\/www.statista.com\/statistics\/1278255\/australia-black-friday-sales-spending-expectation-by-generation\/<\/a>\u00a0<\/p><ul><li aria-level=\"1\">Generation X had the highest intended spending average in Australia in 2021 during the Black Friday weekend, with $457 per person.<sup>4<\/sup><\/li><li aria-level=\"1\">Gen Y were close behind, with an average per-person intended spending of $421.<sup>4<\/sup><\/li><li aria-level=\"1\">Behind Gen Y were Gen Z, at $339. This would likely be due to this generation having less disposable income than the other two mentioned.<sup>4<\/sup><\/li><li aria-level=\"1\">Finally, Australian Baby Boomers intended to spend the least in the 2021 Black Friday sales, at $290 per person.<sup>4<\/sup><\/li><li aria-level=\"1\">Cyber Monday is just as important to consumers, with US $9.4 billion in sales in 2019.<sup>5<\/sup><\/li><\/ul><h4><span style=\"font-weight: 400; word-break: keep-all !important;\"><span style=\"font-weight: bold;\">What this means for your store<\/span><\/span><\/h4><p style=\"margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px; word-break: keep-all !important;\"><span style=\"word-break: keep-all !important;\">Is your multi-channel marketing strategy ready? Review your targeting and touchpoints.<\/span><\/p><h4>Black Friday product and industry statistics<\/h4><ul style=\"padding: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 1.655em; color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px;\"><li style=\"word-break: keep-all !important;\" aria-level=\"1\"><span style=\"word-break: keep-all !important;\">Tech was the big winner in the 2021 Black Friday sales, with purchases increasing by a whopping 168% compared to 2019.<span style=\"position: relative; font-size: 12px; line-height: 0; vertical-align: baseline; top: -0.5em;\">2<\/span><\/span><\/li><li style=\"word-break: keep-all !important;\" aria-level=\"1\"><span style=\"word-break: keep-all !important;\">Shoe stores also did very well, with a sales increase of 92% from 2019.<span style=\"position: relative; font-size: 12px; line-height: 0; vertical-align: baseline; top: -0.5em;\">2<\/span><\/span><\/li><li style=\"word-break: keep-all !important;\" aria-level=\"1\"><span style=\"word-break: keep-all !important;\">As expected, clothes stores enjoyed a boost post-pandemic, up 54% in sales compared to 2019.<span style=\"position: relative; font-size: 12px; line-height: 0; vertical-align: baseline; top: -0.5em;\">2<\/span><\/span><\/li><li style=\"word-break: keep-all !important;\" aria-level=\"1\"><span style=\"word-break: keep-all !important;\">Jewellery was also popular, with sales up 49% from 2019.<span style=\"position: relative; font-size: 12px; line-height: 0; vertical-align: baseline; top: -0.5em;\">2<\/span><\/span><\/li><li style=\"word-break: keep-all !important;\" aria-level=\"1\"><span style=\"word-break: keep-all !important;\">For eCommerce brands, Black Friday sales mean more site traffic and potential revenue, plus fresh opportunities to convert first-time visitors into loyal lifetime customers. According to Contentsquare\u2019s 2022 Retail Digital Experience Benchmark Report, 51% of all retail traffic came from new users in 2021.<span style=\"position: relative; font-size: 12px; line-height: 0; vertical-align: baseline; top: -0.5em;\">10<\/span><\/span><\/li><\/ul><h4><span style=\"font-weight: 400; word-break: keep-all !important;\"><span style=\"font-weight: bold;\">What this means for your store<\/span><\/span><\/h4><p style=\"margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px; word-break: keep-all !important;\"><span style=\"word-break: keep-all !important;\">Black Friday and Cyber Monday may be short, but the impact may be long-lasting. New customers will increase your brand awareness and could become repeat business, provided their expectations around quality, shipping and<a style=\"color: #3d55dd;\" href=\"https:\/\/www.worldfirst.com\/au\/grow-your-business\/online-sellers\/do-reviews-affect-purchases\/\" target=\"_blank\" rel=\"noopener\">\u00a0customer service<\/a>\u00a0are met.<\/span><\/p><h4>Black Friday statistics by country<\/h4><ul style=\"padding: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 1.655em; color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px;\"><li style=\"word-break: keep-all !important;\" aria-level=\"1\"><span style=\"word-break: keep-all !important;\">In the United States (US), 108 million people reported that they planned to take part in the Black Friday sales. That\u2019s more than four times the entire Australian population!<span style=\"position: relative; font-size: 12px; line-height: 0; vertical-align: baseline; top: -0.5em;\">9<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56847cc e-flex e-con-boxed e-con e-parent\" data-id=\"56847cc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-259464e elementor-widget elementor-widget-image\" data-id=\"259464e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035759855-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-27566\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035759855-768x432.png 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035759855-300x169.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035759855-1024x576.png 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426035759855.png 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62080c88 e-flex e-con-boxed e-con e-parent\" data-id=\"62080c88\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68c212b e-flex e-con-boxed e-con e-parent\" data-id=\"68c212b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c07c47b elementor-widget elementor-widget-text-editor\" data-id=\"c07c47b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Source:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/1276241\/black-friday-online-searches-country\/\">https:\/\/www.statista.com\/statistics\/1276241\/black-friday-online-searches-country\/<\/a>\u00a0<\/p><ul><li aria-level=\"1\">21.1% of global Black Friday searches come from the US, making up the lion\u2019s share of searches.<sup>8<\/sup><\/li><li aria-level=\"1\">Germany comes in at second, with 12.9% of the global share.<sup>8<\/sup><\/li><li aria-level=\"1\">Brazil is third at 11%.<sup>8<\/sup><\/li><li aria-level=\"1\">Following closely is the United Kingdom (UK), with 10.3%.<sup>8<\/sup><\/li><li aria-level=\"1\">Rounding out the top 5 is Spain, at 6.3%.<sup>8<\/sup><\/li><li aria-level=\"1\">Australia can be found down in 10th place, with 2.5% of the global share of Black Friday searches.<sup>8<\/sup><\/li><\/ul><h4>\u00a0<\/h4><h4><strong>What this means for your store<\/strong><\/h4><p>It pays to consider a global sales strategy and expand into overseas markets.<\/p><h4>\u00a0<\/h4><h4><strong>Black Friday 2022 predictions<\/strong><\/h4><ul><li aria-level=\"1\">According to Anthony from CROSSMARK, the eight weeks leading up to Christmas alone can generate 60-70% of revenue for a brand, so it is critical that they invest in buying events such as Black Friday.<sup>11<\/sup><\/li><li aria-level=\"1\">Tech is likely to see the greatest discounts, with laptops expected to be up to 40% off.<sup>6<\/sup><\/li><li aria-level=\"1\">Headphones and speakers are also expected to receive discounts of up to 27%.<sup>6<\/sup><\/li><li aria-level=\"1\">Some sports watches were sold for less than half-price during Black Friday 2021.<sup>6<\/sup><\/li><\/ul><h4><strong>What this means for your store<\/strong><\/h4><p>Even if your products don&#8217;t fit into the categories most often associated with Black Friday and Cyber Monday (think tech and fashion), online stores will benefit from the hype and marketing that happens globally around these big sales events. Make sure you&#8217;re not caught out.<\/p><p>\u00a0<\/p><p><strong>References:<\/strong><br \/><em>[1]\u00a0<a href=\"https:\/\/www.abs.gov.au\/statistics\/industry\/retail-and-wholesale-trade\/retail-trade-australia-preliminary\/nov-2020\">Retail Trade, Australia, Preliminary<\/a>, ABS 2020<\/em><br \/><em>[2]\u00a0<a href=\"https:\/\/news.nab.com.au\/news\/black-friday-and-cyber-monday-hit-an-all-time-high\/\">Black Friday and Cyber Monday hit an all-time high<\/a>, NAB 2021<\/em><br \/><em>[3]\u00a0<a href=\"https:\/\/www.techradar.com\/au\/black-friday\/black-friday-deals-sales\">Black Friday 2022 in Australia: When is it and what deals to expect<\/a>, TechRadar 2022<\/em><br \/><em>[4]\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/1278255\/australia-black-friday-sales-spending-expectation-by-generation\/\">Intended Black Friday\/Cyber Monday sales spend Australia 2021, by generation<\/a>, Statista 2022<\/em><br \/><em>[5]\u00a0<a href=\"https:\/\/www.news.com.au\/best-of\/sales-and-deals\/black-friday-australia-guide\/news-story\/2e127549eb28684a072b32ac13d6bf2a\">Black Friday Australia 2022: When is it? What are the best deals?<\/a>, news.com.au 2022<\/em><br \/><em>[6]\u00a0<a href=\"https:\/\/www.t3.com\/au\/news\/best-black-friday-deals\">Black Friday 2022 in Australia: When and where to find the best deals<\/a>, T3 2022<\/em><br \/><em>[7]\u00a0<a href=\"https:\/\/au.yougov.com\/news\/2022\/09\/14\/uncovering-black-friday-shoppers-australia-and-sin\/\">Uncovering Black Friday Shoppers in Australia and Singapore<\/a>, YouGov 2022<\/em><br \/><em>[8]\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/1276241\/black-friday-online-searches-country\/\">Leading countries searching for Black Friday in 2021<\/a>, Statista 2021<\/em><br \/><em>[9]\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/243501\/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day\/%3EU.S.%20consumers%20planning%20to%20shop%20on%20Thanksgiving%20weekend%20by%20day%202021%3C\/a%3E,%20Statista%202021%3C\/em%3E%3Cbr%20\/%3E%3Cem%3E[10]%20%3Ca%20href=\">2022 Digital Experience Benchmark Report<\/a>, Contentsqaure 2022<\/em><br \/><em>[11]\u00a0<a href=\"https:\/\/crossmark.com.au\/news-insights\/keys-to-planning-a-successful-black-friday-sales-campaign\/\">The Keys to planning a successful Black Friday Sales Campaign<\/a>, CROSSMARK 2021<\/em><br \/><em>[12]\u00a0<a href=\"https:\/\/www.renovationkingdom.com.au\/\">Renovation Kingdom<\/a>, 2022<\/em><\/p><p><em>\u00a0<\/em><\/p><p><em>\u00a0<\/em><\/p><p><em style=\"color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px; letter-spacing: 0.12px;\">Disclaimer: These comments are the views and opinions of the author and should not be construed as advice. You should act using your own information and judgement. Whilst information has been obtained from and is based upon multiple sources the author believes to be reliable, we do not guarantee its accuracy and it may be incomplete or condensed. All opinions and estimates constitute the author\u2019s own judgement as of the date of the briefing and are subject to change without notice. Please consider FX derivatives are high risk, provide volatile returns and do not guarantee profits.<\/em><em><br \/><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc875c3 elementor-widget elementor-widget-image\" data-id=\"2fc875c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082638901.png\" class=\"attachment-large size-large wp-image-26847\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082638901.png 160w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082638901-150x150.png 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30933d80 elementor-widget elementor-widget-heading\" data-id=\"30933d80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-636747c0 Last3Articles elementor-widget elementor-widget-shortcode\" data-id=\"636747c0\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"blogs_container\">\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/amazon-fba-australia\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/04\/20250421101920604-scaled.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/amazon-fba-australia\/\">Amazon FBA Australia: Guide for new sellers<\/a>\n                <\/h1>\n                <p>Amazon has been offering FBA services to Australian sellers since 2017. Take a look at our complete guide to Amazon FBA Australia<\/p>\n                <span>Apr \/ 2025<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/sell-on-temu-australia\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/04\/20250402015851269-scaled.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/sell-on-temu-australia\/\">How to sell on Temu Australia<\/a>\n                <\/h1>\n                <p>Learn how to sell on Temu Australia, from setting up a store to boosting sales. Discover key categories, fees, fulfillment options and tips for success.<\/p>\n                <span>Apr \/ 2025<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/selling-in-new-zealand-from-australia\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/03\/20250324020254729.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/selling-in-new-zealand-from-australia\/\">Selling in New Zealand from Australia: The online seller\u2019s guide<\/a>\n                <\/h1>\n                <p>Explore how Australian businesses can tap into New Zealand's growing market with low costs, reduced competition, and shared consumer values...<\/p>\n                <span>Mar \/ 2025<\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e68567d e-grid e-con-boxed e-con e-parent\" data-id=\"7e68567d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5adaa3 e-flex e-con-boxed e-con e-parent\" data-id=\"c5adaa3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a6ad4a elementor-widget elementor-widget-template\" data-id=\"0a6ad4a\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"33372\" class=\"elementor elementor-33372\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77daa760 e-flex e-con-boxed e-con e-parent\" data-id=\"77daa760\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38dabfdb e-flex e-con-boxed e-con e-parent\" data-id=\"38dabfdb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38ed93bc elementor-widget elementor-widget-heading\" data-id=\"38ed93bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">You might also like<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3707262e elementor-widget elementor-widget-text-editor\" data-id=\"3707262e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Choose a category below for more business, finance and foreign exchange support from WorldFirst.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45c49ae8 e-flex e-con-boxed e-con e-parent\" data-id=\"45c49ae8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1385b5e5 elementor-widget elementor-widget-button\" data-id=\"1385b5e5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/global-business-expansion\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business expansion<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3182cdf2 elementor-widget elementor-widget-button\" data-id=\"3182cdf2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/importing-from-china\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Importing from China<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dba32e1 elementor-widget elementor-widget-button\" data-id=\"2dba32e1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/business-banking-insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business Banking Insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70fe9660 elementor-widget elementor-widget-button\" data-id=\"70fe9660\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">eCommerce Seller Resources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00da3af e-flex e-con-boxed e-con e-parent\" data-id=\"00da3af\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d31d429 elementor-widget elementor-widget-button\" data-id=\"d31d429\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/how-to-guides\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">WorldFirst How-To-Guides<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a7820 elementor-widget elementor-widget-button\" data-id=\"d0a7820\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/customer-stories\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Case studies & Success Stories<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e6908 elementor-widget elementor-widget-button\" data-id=\"47e6908\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/business-insights-growth\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business insights & growth<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-375743b e-flex e-con-boxed e-con e-parent\" data-id=\"375743b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e9e45 elementor-widget elementor-widget-template\" data-id=\"a7e9e45\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"33369\" class=\"elementor elementor-33369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6c680a e-flex e-con-boxed e-con e-parent\" data-id=\"5c6c680a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56357ef4 elementor-widget elementor-widget-heading\" data-id=\"56357ef4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Businesses trust WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c5b731 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"71c5b731\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Almost 1,000,000 businesses have sent USD$300B around the world with WorldFirst and its partner brands since 2004<\/li><li>Your money is safeguarded with leading financial institutions<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b99f8bf elementor-widget elementor-widget-image\" data-id=\"b99f8bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"271\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-1024x347.png\" class=\"attachment-large size-large wp-image-26848\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-1024x347.png 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-300x102.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-768x260.png 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-1536x520.png 1536w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home\u00a0 &gt;\u00a0 Guides to grow your business\u00a0 &gt; \u00a0\u00a0eCommerce Seller Resources \u00a0 40+ Black Friday Statistics and Predictions for 2022 \u00a0 Black Friday shopping in Australia has rapidly grown in popularity in the last few years. Here&#8217;s how sellers can make the most of this sale season. \u00a0 \u00a0 With so many different ways to [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":27562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>40+ Black Friday statistics and predictions for 2022 | WorldFirst AU<\/title>\n<meta name=\"description\" content=\"Black Friday shopping in Australia has rapidly grown in popularity in the last few years. Here\u2019s how sellers can make the most of this sale season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"40+ Black Friday statistics and predictions for 2022\" \/>\n<meta property=\"og:description\" content=\"Black Friday shopping in Australia has rapidly grown in popularity in the last few years. Here\u2019s how sellers can make the most of this sale season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"WorldFirst AU\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-26T03:58:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T09:16:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"40+ Black Friday statistics and predictions for 2022\",\"datePublished\":\"2022-10-26T03:58:20+00:00\",\"dateModified\":\"2024-11-13T09:16:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/\"},\"wordCount\":1323,\"publisher\":{\"@id\":\"https:\/\/www.worldfirst.com\/au\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695.png\",\"articleSection\":[\"eCommerce Seller Resources\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/\",\"url\":\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/\",\"name\":\"40+ Black Friday statistics and predictions for 2022 | WorldFirst AU\",\"isPartOf\":{\"@id\":\"https:\/\/www.worldfirst.com\/au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695.png\",\"datePublished\":\"2022-10-26T03:58:20+00:00\",\"dateModified\":\"2024-11-13T09:16:18+00:00\",\"description\":\"Black Friday shopping in Australia has rapidly grown in popularity in the last few years. Here\u2019s how sellers can make the most of this sale season.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#primaryimage\",\"url\":\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695.png\",\"contentUrl\":\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695.png\",\"width\":900,\"height\":532},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.worldfirst.com\/au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eCommerce Seller Resources\",\"item\":\"https:\/\/www.worldfirst.com\/au\/insight\/category\/ecommerce-seller-resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"40+ Black Friday statistics and predictions for 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.worldfirst.com\/au\/#website\",\"url\":\"https:\/\/www.worldfirst.com\/au\/\",\"name\":\"WorldFirst AU\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.worldfirst.com\/au\/#organization\"},\"alternateName\":\"WorldFirst\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.worldfirst.com\/au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.worldfirst.com\/au\/#organization\",\"name\":\"WorldFirst AU\",\"url\":\"https:\/\/www.worldfirst.com\/au\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.worldfirst.com\/au\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2023\/07\/20250123031301102.png\",\"contentUrl\":\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2023\/07\/20250123031301102.png\",\"width\":238,\"height\":34,\"caption\":\"WorldFirst AU\"},\"image\":{\"@id\":\"https:\/\/www.worldfirst.com\/au\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.worldfirst.com\/au\/insight\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"40+ Black Friday statistics and predictions for 2022 | WorldFirst AU","description":"Black Friday shopping in Australia has rapidly grown in popularity in the last few years. Here\u2019s how sellers can make the most of this sale season.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/","og_locale":"en_US","og_type":"article","og_title":"40+ Black Friday statistics and predictions for 2022","og_description":"Black Friday shopping in Australia has rapidly grown in popularity in the last few years. Here\u2019s how sellers can make the most of this sale season.","og_url":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/","og_site_name":"WorldFirst AU","article_published_time":"2022-10-26T03:58:20+00:00","article_modified_time":"2024-11-13T09:16:18+00:00","og_image":[{"width":900,"height":532,"url":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#article","isPartOf":{"@id":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/"},"author":{"name":"","@id":""},"headline":"40+ Black Friday statistics and predictions for 2022","datePublished":"2022-10-26T03:58:20+00:00","dateModified":"2024-11-13T09:16:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/"},"wordCount":1323,"publisher":{"@id":"https:\/\/www.worldfirst.com\/au\/#organization"},"image":{"@id":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695.png","articleSection":["eCommerce Seller Resources"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/","url":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/","name":"40+ Black Friday statistics and predictions for 2022 | WorldFirst AU","isPartOf":{"@id":"https:\/\/www.worldfirst.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#primaryimage"},"image":{"@id":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695.png","datePublished":"2022-10-26T03:58:20+00:00","dateModified":"2024-11-13T09:16:18+00:00","description":"Black Friday shopping in Australia has rapidly grown in popularity in the last few years. Here\u2019s how sellers can make the most of this sale season.","breadcrumb":{"@id":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#primaryimage","url":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695.png","contentUrl":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426034904695.png","width":900,"height":532},{"@type":"BreadcrumbList","@id":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.worldfirst.com\/au\/"},{"@type":"ListItem","position":2,"name":"eCommerce Seller Resources","item":"https:\/\/www.worldfirst.com\/au\/insight\/category\/ecommerce-seller-resources\/"},{"@type":"ListItem","position":3,"name":"40+ Black Friday statistics and predictions for 2022"}]},{"@type":"WebSite","@id":"https:\/\/www.worldfirst.com\/au\/#website","url":"https:\/\/www.worldfirst.com\/au\/","name":"WorldFirst AU","description":"","publisher":{"@id":"https:\/\/www.worldfirst.com\/au\/#organization"},"alternateName":"WorldFirst","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.worldfirst.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.worldfirst.com\/au\/#organization","name":"WorldFirst AU","url":"https:\/\/www.worldfirst.com\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.worldfirst.com\/au\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2023\/07\/20250123031301102.png","contentUrl":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2023\/07\/20250123031301102.png","width":238,"height":34,"caption":"WorldFirst AU"},"image":{"@id":"https:\/\/www.worldfirst.com\/au\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"","url":"https:\/\/www.worldfirst.com\/au\/insight\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.worldfirst.com\/au\/wp-json\/wp\/v2\/posts\/27561"}],"collection":[{"href":"https:\/\/www.worldfirst.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldfirst.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldfirst.com\/au\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldfirst.com\/au\/wp-json\/wp\/v2\/comments?post=27561"}],"version-history":[{"count":10,"href":"https:\/\/www.worldfirst.com\/au\/wp-json\/wp\/v2\/posts\/27561\/revisions"}],"predecessor-version":[{"id":41632,"href":"https:\/\/www.worldfirst.com\/au\/wp-json\/wp\/v2\/posts\/27561\/revisions\/41632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldfirst.com\/au\/wp-json\/wp\/v2\/media\/27562"}],"wp:attachment":[{"href":"https:\/\/www.worldfirst.com\/au\/wp-json\/wp\/v2\/media?parent=27561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldfirst.com\/au\/wp-json\/wp\/v2\/categories?post=27561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldfirst.com\/au\/wp-json\/wp\/v2\/tags?post=27561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}