{"id":27585,"date":"2022-08-28T06:38:43","date_gmt":"2022-08-28T06:38:43","guid":{"rendered":"https:\/\/www.worldfirst.com\/au\/?p=27585"},"modified":"2024-11-14T03:49:48","modified_gmt":"2024-11-14T03:49:48","slug":"ecommerce-trends-statistics-2022","status":"publish","type":"post","link":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/ecommerce-trends-statistics-2022\/","title":{"rendered":"eCommerce trends and statistics in 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27585\" class=\"elementor elementor-27585\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-718459d e-flex e-con-boxed e-con e-parent\" data-id=\"718459d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71a4fc43 elementor-widget elementor-widget-text-editor\" data-id=\"71a4fc43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a class=\"x-crumbs-link\" href=\"https:\/\/www.worldfirst.com\/au\/\">Home<\/a>\u00a0 &gt;\u00a0 <a class=\"x-crumbs-link\" href=\"https:\/\/www.worldfirst.com\/au\/grow-your-business\/\">Guides to grow your business<\/a><i class=\"x-icon\" aria-hidden=\"true\" data-x-icon-l=\"\uf105\"><\/i>\u00a0 &gt;\u00a0\u00a0<a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\">eCommerce Seller Resources<\/a><\/p><div class=\"x-row x-container max width e7057-e31 m5g1-1 m5g1-3 m5g1-4 m5g1-6 m5g1-c m5g1-g wf-card-three-img-top-noauthor flex-nowrap-box\"><div class=\"x-row-inner\"><div class=\"x-col e7057-e32 m5g1-r m5g1-u m5g1-v m5g1-y m5g1-z m5g1-10\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e06c3ee e-flex e-con-boxed e-con e-parent\" data-id=\"1e06c3ee\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42d39123 e-flex e-con-boxed e-con e-parent\" data-id=\"42d39123\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51381d87 elementor-widget elementor-widget-text-editor\" data-id=\"51381d87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"x-text x-content e7277-e7 m5m5-16 m5m5-17 m5m5-18 m5m5-19 m5m5-1a m5m5-1b m5m5-1c\"><h3 style=\"text-align: center;\">eCommerce trends and statistics in 2022<\/h3><\/div><h3 class=\"x-text x-content e7277-e8 m5m5-16 m5m5-18 m5m5-1b m5m5-1c m5m5-1d m5m5-1e m5m5-1f m5m5-1g m5m5-1h\" style=\"text-align: center;\">\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e3b9b50 e-flex e-con-boxed e-con e-parent\" data-id=\"7e3b9b50\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbf005 elementor-widget elementor-widget-text-editor\" data-id=\"0bbf005\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"x-row x-container max width e7277-e5 m5m5-2 m5m5-3 m5m5-5 m5m5-6 m5m5-7 m5m5-8 m5m5-g m5m5-h wf-banner\"><div class=\"x-row-inner\"><div class=\"x-col e7277-e6 m5m5-q m5m5-r m5m5-u m5m5-v m5m5-w m5m5-x m5m5-y\"><div class=\"x-text x-content e7277-e8 m5m5-16 m5m5-18 m5m5-1b m5m5-1c m5m5-1d m5m5-1e m5m5-1f m5m5-1g m5m5-1h\"><p style=\"text-align: center;\">We\u2019ve all heard that ecommerce is booming, especially after the coronavirus pandemic but exactly what is happening?<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41177a63 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"41177a63\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"454\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426063612407-768x454.png\" class=\"attachment-medium_large size-medium_large wp-image-27586\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426063612407-768x454.png 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426063612407-300x177.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426063612407.png 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b37a5d e-flex e-con-boxed e-con e-parent\" data-id=\"1b37a5d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57640167 elementor-widget elementor-widget-text-editor\" data-id=\"57640167\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Staying ahead of trends in the ever-changing eCommerce space is a must if you want to remain competitive. Whether it&#8217;s consumer behaviour, new technology or industry movements, we&#8217;ve broken down the most impactful changes to keep abreast of. We&#8217;ll cover the following:<\/p><ul><li aria-level=\"1\">What are the consumer trends?<\/li><li aria-level=\"1\">How is AI &amp; tech involved?<\/li><li aria-level=\"1\">What are the digital trends?<\/li><li aria-level=\"1\">What are the industry insights?<\/li><\/ul><p><a href=\"https:\/\/www.worldfirst.com\/au\/grow-your-business\/online-sellers\/ecommerce-trends-statistics-2022\/#statistics\"><b>Skip straight to statistics<\/b><\/a><\/p><h3>\u00a0<\/h3><h4><b>Consumer Trends<\/b><\/h4><p>It hardly needs pointing out that consumer trends are evolving each year, most notably post-pandemic. Australian shopping behaviour reports show that on average, 5.4 million households participate in online shopping each\u00a0month<sup>1<\/sup>, a 39% increase since 2019. A survey conducted by Auspost, meanwhile, suggests that 93% of respondents said that they\u2019d increase or maintain their current levels of online shopping.<\/p><p>So, with such high demand and growth in retailers across major industries, how are consumers selecting who they purchase from? Over half of shoppers (52%) indicate that they are more likely to purchase from companies that share their values<sup>2<\/sup>\u00a0and a 2022 survey showed that on average, nine in ten Australians are much more likely to purchase sustainable and ethically produced products and services<sup>3<\/sup>.\u00a0<\/p><p>While growing challenges in online shopping increase the difficulty of entry, statistics show there are some proven methods to increase eCommerce conversions. Delivery times, for example, are one of the most important factors when consumers purchase from any eCommerce store, with 67% of consumers expecting an improvement in delivery speed. This makes it crucial for eCommerce merchants to select carriers that are not only reliable but also have a track record of fast deliveries with the least disruptions<sup>1<\/sup>. Shopify\u2019s research also indicates that websites with a personalised customer experience using internal customer data are proven to lift revenue by 20% and reduce cart abandonment<sup>2<\/sup>.<\/p><h3>\u00a0<\/h3><h4><b>AI &amp; Other Tech<\/b><\/h4><p>When it comes to technology, how has innovation contributed to the growth of the eCommerce industry? With the growing presence of AI and other forms of technology within our day-to-day lives, how are these technologies transforming online shopping?\u00a0<\/p><p>Within our research, we&#8217;ve found that in the APAC region alone, 63% of consumers most commonly shop within a mobile app such as Amazon, eBay, ASOS<sup>3<\/sup>. With the majority of consumers now shopping on mobile devices, this has also created the necessity to ensure mobile applications perform at high speeds to prevent increases in bounce rates.\u00a0<\/p><h4>\u00a0<\/h4><h4><b>Social media<\/b><\/h4><p>Auspost research conducted in 2022 found that 97% of Gen Z consumers say social media is their main source of inspiration on which products to procure and 62% of people aged 16 to 39 will buy products directly from their social feeds, on platforms such as Facebook, Instagram, TikTok and Snapchat<sup>4<\/sup>. Instagram shop revenues alone saw a 123% growth year on year from FY20 to FY21, with Instagram becoming the primary focus of marketing for many eCommerce stores<sup>4<\/sup>.\u00a0According to recent social media statistics, 90.4% of global internet users are visiting an online retail site or store; 81.5% are searching online for products or services; and 76.8% are purchasing a product online<sup>1<\/sup>.<\/p><h4>\u00a0<\/h4><h4><b>VR &amp; voice search<\/b><\/h4><p>With many companies now heavily investing in VR and voice search capabilities for their platforms, we\u2019ve seen adoption of such technologies in day-to-day shopping trends. With almost one-third of Australian houses adopting voice search in their homes, eCommerce platforms are adapting their technology to complement voice search<sup>3<\/sup>. 71% of consumers also said that they\u2019d be much more inclined to shop more often with eCommerce brands that use virtual reality (VR)<sup>5<\/sup>.\u00a0<\/p><h3>\u00a0<\/h3><h4><b>Industry Insights<\/b><\/h4><p>With the growth of eCommerce, what do businesses from the industry report from their internal findings in 2022? Auspost reports that they\u2019ve committed an additional $400 million in 2022 to develop new facilities, technologies and a larger workforce to accommodate the growth in online sales, a total investment of $1 billion over the past three years since the beginning of the Covid-19 pandemic<sup>4<\/sup>.<\/p><p>With eCommerce retail predicted to account for 20.4% of global retail by end of 2022, industries such as homeware and appliances saw the highest expenditure at 23.8%, followed by 16.3% in department stores, 15.3% at grocery and liquor online retailers, 12.4% for personal and recreational and 10.9% for fashion<sup>6<\/sup>. One in three medium-sized businesses estimates that over 25% of their capital expenses will go towards investing in eCommerce throughout 2022. These investments include technology, marketing, larger workforces and customer service<sup>4<\/sup>.\u00a0<\/p><p>Reports by Roy Morgan found that a whopping 75% (approximately 16 million) of Australians aged 14+ are now aware of buy now pay later (BNPL) services<sup>7<\/sup>. ABC reported that there are now 5.9 million active accounts across various BNPL service providers and a survey of 1,746 Australians RFI Global for the Australian Finance Industry Association found that 38% of those surveyed had used one of the buy now pay later services. With Australians spending over $12 billion via buy now pay later services in FY20 &#8211; FY21, these services accounted for 1% of transactions online<sup>8<\/sup>. Statistics show that online retailers implementing buy now pay later are benefiting immensely especially with young adult consumers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e78c0c2 e-flex e-con-boxed e-con e-parent\" data-id=\"e78c0c2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb886e1 elementor-widget elementor-widget-template\" data-id=\"eb886e1\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"33378\" class=\"elementor elementor-33378\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-331752e3 e-flex e-con-boxed e-con e-parent\" data-id=\"331752e3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dca6f5e e-con-full e-flex e-con e-child\" data-id=\"dca6f5e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1364442 elementor-widget elementor-widget-heading\" data-id=\"1364442\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><div class=\"elementor-heading-title elementor-size-default\">Open a World Account for free<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9ffda0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4f9ffda0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Open 20+ local currency accounts and get paid like a local<\/li><li>Pay suppliers, partners and staff worldwide in 100+ currencies<\/li><li>Collect payments for free from 130+ marketplaces and payment gateways, including Amazon, Etsy, PayPal and Shopify<\/li><li>Save with competitive exchange rates on currency conversions and transfers<\/li><li>Lock in exchange rates for up to 24 months for cash flow certainty<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c9cdb7 elementor-widget elementor-widget-button\" data-id=\"52c9cdb7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=AU\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-640b10a e-flex e-con-boxed e-con e-parent\" data-id=\"640b10a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4939fa elementor-widget elementor-widget-text-editor\" data-id=\"b4939fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 id=\"statistics\">Statistics summary<\/h4><h5><b>Consumer Trends<\/b><\/h5><ul><li aria-level=\"1\">In 2022<strong>\u00a052% of shoppers are more likely to purchase<\/strong>\u00a0from a company with shared values.<sup>2<\/sup><\/li><\/ul><ul><li aria-level=\"1\">Personalization programs have proven to\u00a0<strong>lift revenue by up to 20%<\/strong>, reduce cart abandonment, and increase customer satisfaction.<sup>2<\/sup><\/li><\/ul><ul><li aria-level=\"1\">A recent survey revealed that<strong>\u00a076% of online shoppers have made purchases<\/strong>\u00a0on a site outside their own countries.<sup>6<\/sup><\/li><\/ul><ul><li aria-level=\"1\"><strong>9 in 10 Australian consumers<\/strong>\u00a0are more likely to purchase ethical and sustainable products.<sup>3\u00a0<\/sup><\/li><\/ul><ul><li aria-level=\"1\">79% of consumers say their experience in<strong>\u00a0interacting with a brand is just as important<\/strong>\u00a0as the products the brand offers.<sup>10\u00a0<\/sup><\/li><\/ul><ul><li aria-level=\"1\"><strong>65% of consumers want to buy products from brands<\/strong>\u00a0that demonstrate a genuine commitment to sustainable business practices.<sup>5<\/sup><\/li><\/ul><ul><li aria-level=\"1\">More online purchases are made during the day compared to 2019, with an\u00a0<strong>11% drop in mid-evening<\/strong>\u00a0(7pm to 10pm) purchases and an\u00a0<strong>11% rise in afternoon<\/strong>\u00a0(2pm to 5pm) purchases.<sup>4<\/sup><\/li><\/ul><ul><li aria-level=\"1\">Australia sits just above the global average for consumers who have bought physical goods online at least once in the past three months and made at least one cross-border purchase in the past year.\u00a0<strong>84% of respondents in Australia shop online<\/strong>\u00a0at least once a month \u2013 four points above the rest.<sup>4<\/sup><\/li><\/ul><ul><li aria-level=\"1\"><strong>67% of consumers expect an increase<\/strong>\u00a0in online delivery speed over the next 12 months.<sup>1<\/sup><\/li><\/ul><ul><li aria-level=\"1\"><strong>88% of businesses today have some form<\/strong>\u00a0of sustainable practices and products. Of these, 34% have experienced improvements in customer loyalty and company culture as a result.<sup>4<\/sup><\/li><\/ul><ul><li aria-level=\"1\">93% of respondents in a recent survey said<strong>\u00a0they\u2019ll maintain or increase<\/strong>\u00a0their online shopping activity in 2022.<sup>4<\/sup><\/li><\/ul><ul><li aria-level=\"1\"><strong>5.4 million households participate<\/strong>\u00a0in online shopping each month.<sup>1<\/sup><\/li><\/ul><h5><b>AI &amp; Other Tech<\/b><\/h5><ul><li aria-level=\"1\">Voice search has become increasingly popular in Australian homes, with almost\u00a0<strong>one-third of households now having a &#8216;smart home&#8217;<\/strong>. By 2030, Asia Pacific is expected to account for 25% of the $400 billion Smart Home industry.<sup>3<br \/><\/sup><\/li><li aria-level=\"1\">In the APAC region alone, 63% of customers say they most commonly shop within a mobile app.<sup>3<br \/><br \/><\/sup><\/li><li aria-level=\"1\"><strong>97% of Gen Z consumers say social media<\/strong>\u00a0is their main source of inspiration, and 62% of 16- to 39-year-olds will buy direct from their social feeds.<sup>10<br \/><br \/><\/sup><\/li><li aria-level=\"1\"><strong>71% of consumers say they\u2019d be inclined to shop more<\/strong>\u00a0often with eCommerce brands that use virtual reality.<sup>5<br \/><br \/><\/sup><\/li><li aria-level=\"1\">The number of voice shoppers is expected to<strong>\u00a0increase by 55%<\/strong>, reaching a value of $40 billion by 2022.<sup>5<br \/><br \/><\/sup><\/li><li aria-level=\"1\">Instagram shopping<strong>\u00a0grow 123% year-on-year<\/strong>\u00a0from FY20 to 21.<sup>4<br \/><br \/><\/sup><\/li><li aria-level=\"1\"><strong>90.4% of global internet users<\/strong>\u00a0are visiting an online retail site or store. 81.5% are searching online for products or services and 76.8% are purchasing a product online.<sup>1<br \/><br \/><\/sup><\/li><li aria-level=\"1\">A survey of 15,000 consumers worldwide found that\u00a0<strong>76% want to use augmented reality<\/strong>\u00a0(AR)\u00a0 as a \u201ctool\u201d in their everyday lives.<sup>6<br \/><br \/><\/sup><\/li><li aria-level=\"1\">According to Google\u2019s 2019 AR Survey,<strong>\u00a066% of people are interested<\/strong>\u00a0in using AR for help when making purchasing decisions.<sup>12\u00a0<br \/><br \/><\/sup><\/li><li aria-level=\"1\">Adding video\u00a0<strong>lifts conversion rates 60%<\/strong>\u00a0over buyers interacting with images alone. Merchants who add 3D content to their stores see a 94% conversion lift, on average.<sup>12\u00a0<br \/><br \/><\/sup><\/li><li aria-level=\"1\">According to a study conducted by UPS,\u00a0<strong>27% of consumers returned goods<\/strong>\u00a0because they were \u201cnot as described.\u201d By allowing customers to virtually \u201ctry before they buy,\u201d you\u2019ll give customers more information to decide on and, in turn, reduce return rates.<sup>13\u00a0<br \/><br \/><\/sup><\/li><li aria-level=\"1\">According to 2020 research by Vertebrae \u2013 which specializes in AR and 3D eCommerce \u2013\u00a0<strong>conversion rates increase by 90%<\/strong>\u00a0for customers engaging with AR versus those that don\u2019t.<sup>14\u00a0<br \/><br \/><\/sup><\/li><li aria-level=\"1\">Bailey Nelson has seen a massive\u00a0<strong>600% lift in conversion rates<\/strong>\u00a0since bridging its omnichannel experience.<sup>15\u00a0<br \/><br \/><\/sup><\/li><li aria-level=\"1\">Brands such as L\u2019Or\u00e9al \u2013 which acquired AR try-on technology ModiFace in 2018 \u2013 report that their\u00a0<strong>conversion rates are multiplied by three<\/strong>\u00a0when ModiFace is available.<sup>16<br \/><br \/><\/sup><\/li><li aria-level=\"1\">At the beginning of 2022, there was a reported number of<strong>\u00a0131 virtual reality startups<\/strong>\u00a0in Australia.<sup>17<\/sup>\u00a0<\/li><\/ul><h5><b>Digital Trends<\/b><\/h5><ul><li aria-level=\"1\">During the COVID-19 pandemic, Australian\u00a0<strong>social media shopping rose by 700%<\/strong>.<sup>3<br \/><br \/><\/sup><\/li><li aria-level=\"1\">Australia\u2019s eCommerce market is\u00a0<strong>expected to grow by 13.4%<\/strong>\u00a0this year whilst the number of Asian Pacific consumers shopping online is up from 33% last year to 45% this year.<sup>3<br \/><br \/><\/sup><\/li><li aria-level=\"1\">More than<strong>\u00a080% of Australian households purchased something online<\/strong>, driving national year-on-year growth to 12.3%.<sup>4<br \/><br \/><\/sup><\/li><li aria-level=\"1\">During the non-lockdown months in 2021,\u00a0<strong>online purchase volume grew 6.4% YOY<\/strong>. This is lower than the previous two years (52.2% YOY in 2020 and 17.8% YOY in 2019), and is indicative of the slower growth anticipated throughout 2022 if the COVID-19 situation remains stable.<sup>4<br \/><br \/><\/sup><\/li><li aria-level=\"1\">Of the 1.7 million new shoppers in 2020,\u00a0<strong>1.4 million households continued to purchase online in 2021<\/strong>. Around two in every three purchases (62%) were made by Very Active Shoppers and Super Shoppers.<sup>4<br \/><br \/><\/sup><\/li><li aria-level=\"1\">The proportion of click &amp; collect services in online shopping has grown to 13.6%.<sup>4<\/sup>\u00a0<\/li><\/ul><h5><b>Industry Insights<\/b><\/h5><ul><li aria-level=\"1\">eCommerce will account for<strong>\u00a020.4% of global retail sales<\/strong>\u00a0by the end of 2022, up from only 10% five years ago.<sup>6<br \/><br \/><\/sup><\/li><li aria-level=\"1\">Auspost has committed<strong>\u00a0an additional $400 million<\/strong>\u00a0by mid-2022 in new parcel facilities, fleet, and technology, bringing their total committed investment to more than $1 billion over three years.<sup>4<\/sup><sup>\u00a0<\/sup>\u00a0<br \/><br \/><\/li><li aria-level=\"1\"><strong>27% of shoppers from 40 countries<\/strong>\u00a0say they will buy more from domestic retailers in the future, while 31% of Australian shoppers plan to buy more local products.<sup>4<\/sup>\u00a0<br \/><br \/><\/li><li aria-level=\"1\">Online goods spending continues to outpace overall retail spending,<strong>\u00a0growing 23.4% YOY<\/strong>\u00a0(compared to 4.3% YOY growth overall).<sup>4<br \/><br \/><\/sup><\/li><li aria-level=\"1\">88% of businesses with an eCommerce presence intend to improve their eCommerce capabilities over the next three months. One-in-three medium businesses estimate that<strong>\u00a0over 25% of their capital expenses<\/strong>\u00a0will go towards investing in eCommerce.<sup>4<\/sup>\u00a0<br \/><br \/><\/li><li aria-level=\"1\">Almost\u00a0<strong>30% of Australian e-commerce businesses<\/strong>\u00a0have reported a significant change in their revenue thanks to online sales.<sup>1<br \/><br \/><\/sup><\/li><li aria-level=\"1\"><strong>Gen Y is also spending big at $308<\/strong>, while baby boomers are disbursing the least amount ($54). People in New South Wales are splurging more than any other state, with a weekly average spend of $257. On the other hand, West Australians are holding back the most, spending only $164.<sup>1<\/sup><br \/><br \/><\/li><li aria-level=\"1\">Homeware and appliances saw the<strong>\u00a0highest expenditure at 23.8%<\/strong>. This was followed by online spending with department stores (16.3%), grocery and liquor (15.3%), personal and recreational (12.4%), and fashion (10.9%).<sup>1<\/sup><br \/><br \/><\/li><li aria-level=\"1\"><strong>Variety stores saw the most significant shift<\/strong>\u00a0in online sales last year at 74.1%. This was closely followed by food and liquor (69.5%) and home and garden (61.2%).<sup>1<\/sup><br \/><br \/><\/li><li aria-level=\"1\">Fashion online retail experienced\u00a0<strong>year-over-year growth of 43.8%<\/strong>, while hobby and recreational goods reported 41.5%. Health and beauty (34.1%) and media (30.1%) had the lowest year-over-year increase.<sup>1<\/sup><br \/><br \/><\/li><li aria-level=\"1\">In terms of online marketplaces<strong>, eBay had the most monthly visits<\/strong>\u00a0by far, recording 61.7%.\u00a0 Amazon documented 28.5% visits, while Trade Me (17.7%), Catch.com.au (7.2%), and My Deal (3.5%) fell behind.<sup>1<\/sup><br \/><br \/><\/li><li aria-level=\"1\">Gen Z was the top shoppers intending to\u00a0<strong>buy online for the Black Friday and Cyber Monday<\/strong>\u00a0sales at 62%. Gen Y followed at 48%, while Gen X (27%) and baby boomers (9%) were significantly lower.<sup>1<\/sup><br \/><br \/><\/li><li aria-level=\"1\"><strong>58% of consumers made more purchases<\/strong>\u00a0last Christmas online compared to the year before. The average spending across all age groups was $726.<sup>1<\/sup><br \/><br \/><\/li><li aria-level=\"1\">Throughout lockdowns,\u00a0<strong>click and collect was the most effective customer distribution channel<\/strong>\u00a0for retailers. Only 13% relied on delivery partners, while 22% did not change their methods.<sup>1<\/sup><br \/><br \/><\/li><li aria-level=\"1\">By income status,<strong>\u00a052% use their eBay business as a side hustle<\/strong>\u00a0while 29% planned to make it their primary job. 11% agreed it become their primary source of income.<sup>1<\/sup><br \/><br \/><\/li><li aria-level=\"1\"><strong>75% of consumers use bank cards and e-wallets<\/strong>\u00a0to make their online purchases. 16% use bank transfers while only 5% are using cash.1<br \/><br \/><\/li><li aria-level=\"1\">Over the past 12 months,<strong>\u00a0PayPal has been crowned the top payment service<\/strong>\u00a0at 87%. Followed by BPAY (61%),\u00a0 AfterPay (37%), and GooglePlay coming in fourth at 21%. Payment Express (4%) and Stripe (3%) are the least popular services.<sup>1<\/sup><br \/><br \/><\/li><li aria-level=\"1\"><strong>61% of consumers have used PayPal and Amazon Pay<\/strong>\u00a0for their online purchases in the last 12 months. This figure is followed by debit cards (53%), direct debit (50%), and credit cards (43%). 15% pay by invoice, while only 12% are using cash on delivery.<sup>1<\/sup><br \/><br \/><\/li><li aria-level=\"1\"><strong>59% use online discounts<\/strong>\u00a0or promo codes directly from the retailer. 32% rely on physical coupons from coupon books or shopping receipts, while 23% use Cashrewards to save.<sup>1<\/sup><br \/><br \/><\/li><li aria-level=\"1\">Buy now, pay later platforms<strong>\u00a0reported 5.9 million active accounts<\/strong>.<sup>7<\/sup><sup>\u00a0<\/sup><br \/><br \/><\/li><li aria-level=\"1\"><strong>38% of 1,746 people<\/strong>\u00a0surveyed have used a buy now, pay later (BNPL) service.<sup>7<\/sup><br \/><br \/><\/li><li aria-level=\"1\">The Australian Finance Industry Association reports that<strong>\u00a018% of BNPL users have missed a\u00a0<\/strong><strong>repayment<\/strong>, compared to 17% of credit card holders.<sup>7<\/sup><br \/><br \/><\/li><li aria-level=\"1\"><strong>16 million Australians aged 14+<\/strong>\u00a0(75.5%) are now aware of buy-now-pay-later services such as Afterpay, Zip, Latitude Pay, Humm, and Openpay.\u200b\u200b<sup>8<\/sup><br \/><br \/><\/li><li aria-level=\"1\">Based on Mozo\u2019s latest data,\u00a0<strong>65% of Australians use BNPL to purchase household necessities<\/strong>. These are big-ticket items like fridges, heaters, new beds, appliances, and other functional household items.<sup>9<\/sup><\/li><\/ul><p><b>References:<br \/><\/b><em>[1]\u00a0https:\/\/www.savvy.com.au\/australias-online-shopping-behaviour-report-2022\/<br \/>[2]\u00a0https:\/\/www.shopify.com.au\/partners\/blog\/ecommerce-trends-2022<br \/>[3]\u00a0https:\/\/www.netsuite.com.au\/portal\/au\/resource\/articles\/ecommerce\/ecommerce-trends.shtml<br \/>[4]\u00a0https:\/\/auspost.com.au\/content\/dam\/auspost_corp\/media\/documents\/ecommerce-industry-report-2022.pdf<br \/>[5]\u00a0https:\/\/rewind.com\/blog\/ecommerce-trends\/<br \/>[6]\u00a0https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2022\/03\/14\/e-commerce-trends-2022-what-the-future-holds\/?sh=db3fb0d58daf<br \/>[7]\u00a0https:\/\/www.abc.net.au\/news\/2022-06-29\/australians-double-spending-through-buy-now-pay-later-services\/101191090<br \/>[8]\u00a0https:\/\/www.roymorgan.com\/findings\/8769-digital-payment-solutions-august-2021-202108100636<br \/>[9]\u00a0https:\/\/mozo.com.au\/buy-now-pay-later\/articles\/mozo-s-2021-buy-now-pay-later-report-aussies-have-a-new-go-to-for-their-biggest-purchases<br \/>[10]\u00a0https:\/\/auspost.com.au\/business\/business-ideas\/selling-online\/the-key-trends-shaping-australian-ecommerce-in-2022<br \/>[11]\u00a0https:\/\/forbusiness.snapchat.com\/blog\/the-next-inflection-point-more-than-100-million-consumers-are-shopping-with-ar\u00a0<br \/>[12]\u00a0https:\/\/www.shopify.com.au\/enterprise\/augmented-reality-ecommerce-shopping\u00a0<br \/>[13]\u00a0https:\/\/www.insiderintelligence.com\/content\/returns-are-expected-to-be-extra-concentrated-this-holiday-season<br \/>[14]\u00a0https:\/\/www.retailcustomerexperience.com\/articles\/why-retailers-should-embrace-augmented-reality-in-the-wake-of-covid-19\/<br \/>[15]\u00a0https:\/\/www.cmo.com.au\/article\/691080\/virtual-try-on-sees-bailey-nelson-online-conversions-lift-400-per-cent\/<br \/>[16]\u00a0https:\/\/www.loreal-finance.com\/en\/annual-report-2020\/digital-4-4-0\/digitalisation-a-winning-strategy-on-all-fronts-4-4-2\/<br \/>[17]\u00a0https:\/\/takeatumble.com.au\/digital-marketing\/virtual-reality-statistics\/<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cebe0da elementor-widget elementor-widget-image\" data-id=\"6cebe0da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082638901.png\" class=\"attachment-large size-large wp-image-26847\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082638901.png 160w, 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growth<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bef36e e-flex e-con-boxed e-con e-parent\" data-id=\"4bef36e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-893d9a5 elementor-widget elementor-widget-template\" data-id=\"893d9a5\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"33369\" class=\"elementor elementor-33369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6c680a e-flex e-con-boxed e-con e-parent\" data-id=\"5c6c680a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56357ef4 elementor-widget elementor-widget-heading\" data-id=\"56357ef4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Businesses trust WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c5b731 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"71c5b731\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Almost 1,000,000 businesses have sent USD$300B around the world with WorldFirst and its partner brands since 2004<\/li><li>Your money is 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Whether [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":27586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eCommerce trends and statistics in 2022 | WorldFirst AU<\/title>\n<meta name=\"description\" content=\"We\u2019ve all heard that Ccommerce is booming, especially after the coronavirus pandemic but exactly what is happening? 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