{"id":36420,"date":"2024-09-25T12:12:12","date_gmt":"2024-09-25T12:12:12","guid":{"rendered":"https:\/\/www.worldfirst.com\/au\/?p=36420"},"modified":"2024-10-21T03:24:52","modified_gmt":"2024-10-21T03:24:52","slug":"black-friday-marketing","status":"publish","type":"post","link":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-marketing\/","title":{"rendered":"Your Black Friday marketing guide for 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36420\" class=\"elementor elementor-36420\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7406db99 e-flex e-con-boxed e-con e-parent\" data-id=\"7406db99\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef1dba5 elementor-widget elementor-widget-text-editor\" data-id=\"6ef1dba5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a class=\"x-crumbs-link\" href=\"https:\/\/www.worldfirst.com\/au\/\">Home<\/a>\u00a0 &gt;\u00a0 <a class=\"x-crumbs-link\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/\">Guides to grow your business<\/a><i class=\"x-icon\" aria-hidden=\"true\" data-x-icon-l=\"\uf105\"><\/i>\u00a0 &gt; <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\">eCommerce Seller Resources<\/a> <i class=\"x-icon\" aria-hidden=\"true\" data-x-icon-l=\"\uf105\"><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4551e62f e-flex e-con-boxed e-con e-parent\" data-id=\"4551e62f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69f40abf e-flex e-con-boxed e-con e-parent\" data-id=\"69f40abf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd6d2c elementor-widget elementor-widget-heading\" data-id=\"5dd6d2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Your Black Friday marketing guide for 2024<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4639c7a1 elementor-widget elementor-widget-text-editor\" data-id=\"4639c7a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Last updated: 25.09.2024<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08d4924 elementor-widget elementor-widget-text-editor\" data-id=\"08d4924\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Discover top Black Friday marketing strategies to make the most out of the global shopping event of the year<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b632926 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b632926\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=AU&#038;lang=en-GB\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Open a World Account<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aaf00c elementor-widget elementor-widget-text-editor\" data-id=\"7aaf00c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Key takeaways:<\/strong><\/p><ul><li>Black Friday falls on the Friday following Thanksgiving. Cyber Monday follows the Black Friday weekend<\/li><li>This year, Black Friday will fall on 28th November 2024 and Cyber Monday on 29th November 2024<\/li><li>Many retail and e-commerce businesses offer continuous sales for 4 days, starting from Black Friday to Cyber Monday (Friday-Monday)<\/li><li>Australians spent $6.36 billion in 2023 during the Black Friday and Cyber Monday weekend<\/li><li>Effective Black Friday marketing strategies include creating urgency, focusing on VIP customers, running paid campaigns and partnering with influencers<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88dc529 e-flex e-con-boxed e-con e-parent\" data-id=\"88dc529\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-349c1603 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"349c1603\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/09\/20240925095317821-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36422\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/09\/20240925095317821-768x513.jpg 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/09\/20240925095317821-300x200.jpg 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/09\/20240925095317821-1024x684.jpg 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/09\/20240925095317821-1536x1026.jpg 1536w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/09\/20240925095317821-2048x1368.jpg 2048w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/09\/20240925095317821-360x240.jpg 360w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ce4cfa1 e-flex e-con-boxed e-con e-parent\" data-id=\"1ce4cfa1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18bc741d elementor-widget elementor-widget-text-editor\" data-id=\"18bc741d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Black Friday sales originated in the US, but over the years, they have quickly gained popularity in Australia, <a href=\"https:\/\/www.smh.com.au\/lifestyle\/life-and-relationships\/what-is-black-friday-everything-you-need-to-know-20231120-p5elem.html\">becoming the country\u2019s biggest pre-Christmas sale<\/a> event.<\/p><p>According to a survey by Finder, <a href=\"https:\/\/www.findershopping.com.au\/black-friday-statistics\">30% of Australians<\/a> either had or planned to shop during Black Friday in 2023. While interest in Black Friday sales decreased during the lockdowns, it has piqued again since 2023 as more people search for discounted products to cope with high inflation.<\/p><p>Even in New Zealand, where Boxing Day has historically been the biggest yearly sales event, Black Friday is quickly gaining popularity. According to PriceSpy\u2019s 2023 survey, <a href=\"https:\/\/newsroom.pricespy.co.nz\/posts\/pressreleases\/pricespy---black-friday-report-2023-2\">52% of Kiwis<\/a> planned to make a purchase during Black Friday sales.\u00a0<\/p><p>So, what does this mean for retail and e-commerce businesses? This means that ignoring one of the biggest sales events in ANZ could result in potential revenue loss.<\/p><p>We have put together the ultimate Black Friday marketing guide to help you prepare for the big sales weekend.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-581dbf4e elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"581dbf4e\" data-element_type=\"widget\" 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__581dbf4e\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__581dbf4e\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__581dbf4e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31af4cbc elementor-widget elementor-widget-heading\" data-id=\"31af4cbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are Black Friday sales?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a342bf3 elementor-widget elementor-widget-text-editor\" data-id=\"7a342bf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Black Friday falls on the Friday following Thanksgiving and is one of the biggest retail events globally. Cyber Monday follows the Black Friday weekend.<\/p>\n<p>Traditionally, Black Friday was restricted to retail stores and Cyber Monday was introduced for e-commerce sales. But now, both retail and e-commerce businesses offer continuous sales starting from Black Friday to Cyber Monday (Friday-Monday)<\/p>\n<p>Here are the Black Friday dates for 2024 and upcoming years.<\/p>\n<p><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59fe808 elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"59fe808\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style type=\"text\/css\">\r\n.tg  {border-collapse:collapse;border-spacing:0;}\r\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\r\n  overflow:hidden;padding:10px 5px;word-break:normal;}\r\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\r\n  font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;}\r\n.tg .tg-1wig{font-weight:bold;text-align:left;vertical-align:top}\r\n.tg .tg-0lax{text-align:left;vertical-align:top}\r\n<\/style>\r\n<table class=\"tg\"><thead>\r\n  <tr>\r\n    <th class=\"tg-1wig\">&nbsp;&nbsp;&nbsp;<br>Year&nbsp;&nbsp;&nbsp;<\/th>\r\n    <th class=\"tg-1wig\">&nbsp;&nbsp;&nbsp;<br>Thanksgiving&nbsp;&nbsp;&nbsp;(Thursday)&nbsp;&nbsp;&nbsp;<\/th>\r\n    <th class=\"tg-1wig\">&nbsp;&nbsp;&nbsp;<br>Black&nbsp;&nbsp;&nbsp;Friday&nbsp;&nbsp;&nbsp;&nbsp;<\/th>\r\n    <th class=\"tg-1wig\">&nbsp;&nbsp;&nbsp;<br>Cyber&nbsp;&nbsp;&nbsp;Monday&nbsp;&nbsp;&nbsp;<\/th>\r\n  <\/tr><\/thead>\r\n<tbody>\r\n  <tr>\r\n    <td class=\"tg-0lax\">&nbsp;&nbsp;&nbsp;<br>2024&nbsp;&nbsp;&nbsp;<\/td>\r\n    <td class=\"tg-0lax\">&nbsp;&nbsp;&nbsp;<br><span style=\"color:#232320\">28&nbsp;&nbsp;&nbsp;November 2024<\/span>&nbsp;&nbsp;&nbsp;<\/td>\r\n    <td class=\"tg-0lax\">&nbsp;&nbsp;&nbsp;<br><span style=\"color:#232320\">29&nbsp;&nbsp;&nbsp;November 2024<\/span>&nbsp;&nbsp;&nbsp;<\/td>\r\n    <td class=\"tg-0lax\">&nbsp;&nbsp;&nbsp;<br><span style=\"color:#232320\">30&nbsp;&nbsp;&nbsp;November 2024<\/span>&nbsp;&nbsp;&nbsp;<\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-0lax\">&nbsp;&nbsp;&nbsp;<br>2025&nbsp;&nbsp;&nbsp;<\/td>\r\n    <td class=\"tg-0lax\">&nbsp;&nbsp;&nbsp;<br><span style=\"color:#232320\">27&nbsp;&nbsp;&nbsp;November 2025<\/span>&nbsp;&nbsp;&nbsp;<\/td>\r\n    <td class=\"tg-0lax\">&nbsp;&nbsp;&nbsp;<br><span style=\"color:#232320\">28&nbsp;&nbsp;&nbsp;November 2025<\/span>&nbsp;&nbsp;&nbsp;<\/td>\r\n    <td class=\"tg-0lax\">&nbsp;&nbsp;&nbsp;<br><span style=\"color:#232320\">29&nbsp;&nbsp;&nbsp;November 2025<\/span>&nbsp;&nbsp;&nbsp;<\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-0lax\">&nbsp;&nbsp;&nbsp;<br>2026&nbsp;&nbsp;&nbsp;<\/td>\r\n    <td class=\"tg-0lax\">&nbsp;&nbsp;&nbsp;<br><span style=\"color:#232320\">26&nbsp;&nbsp;&nbsp;November 2026<\/span>&nbsp;&nbsp;&nbsp;<\/td>\r\n    <td class=\"tg-0lax\">&nbsp;&nbsp;&nbsp;<br><span style=\"color:#232320\">27&nbsp;&nbsp;&nbsp;November 2026<\/span>&nbsp;&nbsp;&nbsp;<\/td>\r\n    <td class=\"tg-0lax\">&nbsp;&nbsp;&nbsp;<br><span style=\"color:#232320\">28&nbsp;&nbsp;&nbsp;November 2026<\/span>&nbsp;&nbsp;&nbsp;<\/td>\r\n  <\/tr>\r\n<\/tbody><\/table>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa503e elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"2fa503e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style type=\"text\/css\">\r\n.tg  {border-collapse:collapse;border-spacing:0;}\r\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\r\n  overflow:hidden;padding:10px 5px;word-break:normal;}\r\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\r\n  font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;}\r\n.tg .tg-baqh{text-align:center;vertical-align:top}\r\n.tg .tg-amwm{font-weight:bold;text-align:center;vertical-align:top}\r\n<\/style>\r\n<table class=\"tg\" style=\"undefined;table-layout: fixed; width: 337px\"><colgroup>\r\n<col style=\"width: 40.2px\">\r\n<col style=\"width: 101.2px\">\r\n<col style=\"width: 97.2px\">\r\n<col style=\"width: 98.2px\">\r\n<\/colgroup>\r\n<thead>\r\n  <tr>\r\n    <th class=\"tg-amwm\">&nbsp;&nbsp;&nbsp;<br>Year&nbsp;&nbsp;&nbsp;<\/th>\r\n    <th class=\"tg-amwm\">   <br>Thanksgiving  (Thursday)   <\/th>\r\n    <th class=\"tg-amwm\">   <br>Black  Friday <\/th>\r\n    <th class=\"tg-amwm\">   <br>Cyber Monday<\/th>\r\n  <\/tr><\/thead>\r\n<tbody>\r\n  <tr>\r\n    <td class=\"tg-baqh\">&nbsp;&nbsp;&nbsp;<br>2024&nbsp;&nbsp;&nbsp;<\/td>\r\n    <td class=\"tg-baqh\">   <br><span style=\"color:#232320\">28 November 2024<\/span><\/td>\r\n    <td class=\"tg-baqh\">   <br><span style=\"color:#232320\">29 November 2024<\/span>   <\/td>\r\n    <td class=\"tg-baqh\">   <br><span style=\"color:#232320\">30 November 2024<\/span><\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-baqh\">&nbsp;&nbsp;&nbsp;<br>2025&nbsp;&nbsp;&nbsp;<\/td>\r\n    <td class=\"tg-baqh\">   <br><span style=\"color:#232320\">27 November 2025<\/span><\/td>\r\n    <td class=\"tg-baqh\">   <br><span style=\"color:#232320\">28 November 2025<\/span>   <\/td>\r\n    <td class=\"tg-baqh\">   <br><span style=\"color:#232320\">29 November 2025<\/span><\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-baqh\">&nbsp;&nbsp;&nbsp;<br>2026&nbsp;&nbsp;&nbsp;<\/td>\r\n    <td class=\"tg-baqh\">   <br><span style=\"color:#232320\">26 November 2026<\/span><\/td>\r\n    <td class=\"tg-baqh\">   <br><span style=\"color:#232320\">27 November 2026<\/span>   <\/td>\r\n    <td class=\"tg-baqh\">   <br><span style=\"color:#232320\">28 November 2026<\/span><\/td>\r\n  <\/tr>\r\n<\/tbody><\/table>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f6f59c elementor-widget elementor-widget-heading\" data-id=\"63f6f59c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How big is Black Friday in Australia and New Zealand?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e64a41 elementor-widget elementor-widget-text-editor\" data-id=\"33e64a41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Black Friday has become an important part of the ANZ retail calendar, marked by a period of increased customer excitement and retail activity. Many customers now look forward to Black Friday and Cyber Monday sales to get deals on various categories, including electronics, beauty, fashion and home.<\/p><p>As per the Australian Retailers Association (ARA), Australians were <a href=\"https:\/\/www.theguardian.com\/business\/2023\/nov\/24\/black-friday-australia-spending-sales-deals-economy\">predicted to spend $6.36 billion<\/a> during the Black Friday and Cyber Monday week in 2023. Kiwis spent $346 million in-store during the same Black Friday week.<\/p><p>Global Shopify merchants recorded cumulative sales of <a href=\"https:\/\/www.shopify.com\/news\/shopify-merchants-drive-record-high-9-3-billion-in-black-friday-cyber-monday-sales\">$9.3 million<\/a> over the same weekend, which was a 24% increase from the previous year. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee6e0a elementor-widget elementor-widget-heading\" data-id=\"9ee6e0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why should retailers and online sellers invest in Black Friday marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a91ae elementor-widget elementor-widget-text-editor\" data-id=\"09a91ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Black Friday-Cyber Monday (BFCM) has now become a retail trend, with many customers holding off on making big purchases until the sales weekend. Most consumers also prefer to do Christmas shopping during the BFCM weekend to save more. In October 2023, <a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/australia-oct-retail-sales-slip-consumers-hold-off-black-friday-sales-2023-11-28\/\">retail sales dipped in Australia<\/a> and analysts believe it was because customers were holding off and waiting for the BFCM weekend.<\/p><p>For retailers and online sellers, Black Friday is the ultimate time to attract more customers and increase sales. Customers are ready to make big and bulk purchases\u2014all you have to do is run the right marketing campaigns and offer the right discounts to attract them to your store.<\/p><p>Here are some of the many benefits of investing in Black Friday marketing:<\/p><p><strong>Increase in traffic and sales<\/strong><\/p><p>With customers looking forward to deals and ready to make a purchase, Black Friday can drive website traffic and sales.<\/p><p><strong>Clear excess stock <\/strong><\/p><p>Black Friday sales are the perfect opportunity to clear up excess or slow-moving stock before you gear up for Christmas. You can use tactics like discounting, bundling and offering free products to clear up stock.<\/p><p><strong>Attract new customers<\/strong><\/p><p>Take advantage of the influx of shoppers during the BFCM weekend to attract new customers. You can also run retargeting campaigns for customers who have previously purchased from you.<\/p><p><strong>Go head-to-head with competitors<\/strong><\/p><p>Even if you don\u2019t have a plan for running a Black Friday campaign yet, chances are, your competitors are already working on it. The only way to compete with them is by building your Black Friday e-commerce marketing strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff5fc2 elementor-widget elementor-widget-heading\" data-id=\"7ff5fc2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Top Black Friday sales marketing strategies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd28f7 elementor-widget elementor-widget-text-editor\" data-id=\"0cd28f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here are some of the major Black Friday marketing strategies that you can use to attract more customers:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311a7ac4 elementor-widget elementor-widget-heading\" data-id=\"311a7ac4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.\tBuild a sense of urgency<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65884854 elementor-widget elementor-widget-text-editor\" data-id=\"65884854\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Black Friday shopping is popular among customers because of its compelling premise: Big discounts for a limited number of days.<\/p><p>It creates urgency among customers, and you can capitalize on that in your marketing campaigns.<\/p><p>Here are some ways to build urgency and excitement for your Black Friday sales:<\/p><p><strong>Create a countdown timer<\/strong><\/p><p>Add a countdown timer to your website as you get ready to host customers for the big Black Friday sale. You can also share a countdown promo video on your social media accounts a week before the actual sale starts. Start sharing the discounted rates of new products daily to increase customer excitement leading up to the main sale day.<\/p><p><strong>Send SMS alerts<\/strong><\/p><p>Push out time-sensitive alert messages to countdown the days until your Black Friday sale starts. You can also notify customers about flash sales through SMS.<\/p><p><strong>Send emails to subscribers<\/strong><\/p><p>You can send countdown emails to subscribers along with special promo codes or gift offers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4964bd58 elementor-widget elementor-widget-heading\" data-id=\"4964bd58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.\tFocus on your VIP customers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e99dac elementor-widget elementor-widget-text-editor\" data-id=\"1e99dac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here\u2019s a fact you might already know: It&#8217;s easier to sell to old customers than to new ones. Acquiring a new customer is <a href=\"https:\/\/www.outboundengine.com\/blog\/customer-retention-marketing-vs-customer-acquisition-marketing\">five times more expensive<\/a> than retaining an existing one. When you increase customer retention by 5%, your profits can increase by 25-95%.<\/p><p>While you try to attract new customers business during Black Friday, don\u2019t forget your loyal customers who already like your products.<\/p><p>Filter out your customer list to identify VIP customers. Your VIP customers can be your rewards\/ loyalty members, subscribers, or customers with high lifetime value (LTV)<\/p><p>Here are some campaign ideas for your VIP customers:<\/p><p><strong>Offer early-bird access:<\/strong> These exclusive offers can be made available to VIP customers before the general sale starts. So, if your general sale starts on Thursday, you can offer early access to your VIP customers on Wednesday.<\/p><p><strong>Give bigger discounts:<\/strong> If your general discounted rate is 30%, you can offer VIP customers a 40% discount through a special promo code. It shows your commitment to your loyal customers and compels them to make bulk purchases.<\/p><p><strong>Bundle products:<\/strong> You can offer special discounts on bundled products to increase the average order size.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8842a0 elementor-widget elementor-widget-heading\" data-id=\"e8842a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3.\tRun paid campaigns<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7c50de elementor-widget elementor-widget-text-editor\" data-id=\"2a7c50de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Black Friday advertising through paid ads is the easiest and most effective way to reach your customers. Depending on where your target audience spends most of their time online, you can run ads on platforms like Instagram, Facebook, TikTok and Google Ads.<\/p><p>Running Black Friday campaigns early allows you to experiment with different content, creatives and offers. You can identify the top-performing ads and run them during the Black Friday week.<\/p><p>However, don\u2019t run too many ads in advance as it could lead to audience burnout. Excessive ads can also increase your marketing spend and customer acquisition costs. Instead, focus on adopting Black Friday marketing strategies to maximize the return on investment (ROI).<\/p><p>Note: Don\u2019t take your organic reach for granted. By incorporating more engaging content, you can still reach new customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ede15e elementor-widget elementor-widget-heading\" data-id=\"2ede15e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4.\tPartner with influencers and other businesses<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ab03f elementor-widget elementor-widget-text-editor\" data-id=\"47ab03f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Onboarding partners can increase your brand awareness and reach. Your business partners can be influencers, suppliers, affiliates and other businesses that aren\u2019t your direct competitors.<\/p><p>The goal should be to find partners who can effectively increase your organic reach. The campaign should benefit both you and your partner.<\/p><p>Here are some Black Friday campaign ideas that you can use when working with influencers and other businesses<\/p><ul><li>Selling bundled products at discounted prices<\/li><li>Hosting giveaways together<\/li><li>Building cross-promotional email campaigns<\/li><li>Creating marketing campaigns on social media<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095df38 elementor-widget elementor-widget-heading\" data-id=\"095df38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5.\tRun your sales campaign from Black Friday to Cyber Monday<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea16b3 elementor-widget elementor-widget-text-editor\" data-id=\"0ea16b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You should definitely extend your sales campaign from Black Friday to Cyber Monday.<\/p><p>While Black Friday has existed for many years, Cyber Mondays were introduced in the mid-2000s to attract customers to online stores. Whether you have a retail or online store, you can take advantage of the entire four-day period.<\/p><p>Consider slashing down the prices further on Cyber Monday or offer special last-minute discounts for unsold inventory.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65341eb elementor-widget elementor-widget-heading\" data-id=\"65341eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6.\tOffer discounted gift cards<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8231916 elementor-widget elementor-widget-text-editor\" data-id=\"8231916\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many people now prefer to do their Christmas shopping around Black Friday to take advantage of the low prices. But since Christmas is still a few months away, they may not be sure of what to give yet.<\/p><p>You can leverage this uncertainty for your promotional strategy by offering gift cards at a discounted price. For instance, you can offer a $50 gift card for $40 or a $100 gift card for $80.<\/p><p>When customers buy a gift card from you, they are guaranteed to return to make a purchase. If they gift the card to someone, it can help you reach new potential customers.<\/p><p>Also, customers with a gift card usually spend more than the card&#8217;s value, directly leading to increased revenue. Sometimes, gift cards take a long time to redeem, or they don\u2019t get redeemed at all.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-025c90f elementor-widget elementor-widget-heading\" data-id=\"025c90f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Take your business global with WorldFirst<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a8f95 elementor-widget elementor-widget-text-editor\" data-id=\"e5a8f95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Black Friday week can be the perfect time for expanding your retail business to more countries and regions. At WorldFirst, we make it easy for you to collect payments in different currencies from customers worldwide.<\/p><p>With a World Account, you can:<\/p><p><strong>Collect marketplace payments:<\/strong> It\u2019s free to collect payments from 100+ marketplaces and payment gateways, including Amazon, eBay, AliExpress and Stripe.<\/p><p><strong>Get paid in multiple currencies:<\/strong> Set up local currency accounts in 20+ currencies\u2013each with unique account details.<\/p><p><strong>Make seamless and secure cross-border payments:<\/strong> Pay suppliers, staff and business partners in 90+ currencies<\/p><p><strong>Lock in exchange rates: <\/strong>Setup forward contracts to lock in exchange rates for up to 24 months, so you can budget with more certainty and protect your profit margins.<\/p><p><strong>Make instant and free payments: <\/strong>Payments between World Accounts are instant and free.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78886943 e-flex e-con-boxed e-con e-parent\" data-id=\"78886943\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec4dcd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7ec4dcd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=AU&#038;lang=en-GB\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Open a World Account<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1092462b elementor-widget elementor-widget-text-editor\" data-id=\"1092462b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Disclaimer: The information contained is general only and largely our views.\u00a0 Before acting on the information you should consider whether it is appropriate for you, in light of your objectives, financial situation or needs. Although information has been obtained from and is based upon multiple sources the author believes to be reliable, we do not guarantee its accuracy and it may be incomplete or condensed. All opinions, estimates, mentioned products\/services and referenced material constitute the author\u2019s own judgement as of the date of the briefing and are subject to change without notice. WorldFirst shall not be responsible for any losses or damages arising from your reliance of such information.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fd1c2dc e-flex e-con-boxed e-con e-parent\" data-id=\"6fd1c2dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62d73c4a e-flex e-con-boxed e-con e-parent\" data-id=\"62d73c4a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e63e3ee elementor-widget__width-inherit elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"5e63e3ee\" data-element_type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;58e78d9&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.worldfirst.com\/app3\/plugins\/elementor-pro\/assets\/css\/widget-nested-carousel.min.css?ver=1736731740\">\t\t<div class=\"e-n-carousel swiper\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 1\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9f5e1e e-flex e-con-boxed e-con e-parent\" data-id=\"c9f5e1e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52469429 e-flex e-con-boxed e-con e-parent\" data-id=\"52469429\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30be38df e-flex e-con-boxed e-con e-parent\" data-id=\"30be38df\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70ed3e15 e-con-full e-flex e-con e-parent\" data-id=\"70ed3e15\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df36e10 elementor-widget elementor-widget-image\" data-id=\"df36e10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/03\/20240521053218194.png\" class=\"attachment-large size-large wp-image-28021\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/03\/20240521053218194.png 230w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/03\/20240521053218194-150x150.png 150w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31a5ac54 e-flex e-con-boxed e-con e-parent\" data-id=\"31a5ac54\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff47674 elementor-widget elementor-widget-heading\" data-id=\"5ff47674\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Written by Nidhi Kataria, Head of Marketing ANZ at WorldFirst<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6c2d55 elementor-widget elementor-widget-heading\" data-id=\"3c6c2d55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Nidhi Kataria has worked in marketing since 2009 across various functions, specializing in acquisition growth. She has held regional and global marketing roles at notable financial and technology firms and has lived in Australia since 2014. She believes that businesses can benefit from WorldFirst to make finances clearer, easier, and simpler to manage, allowing them to focus on growing their businesses.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77226889 Last3Articles elementor-widget elementor-widget-shortcode\" data-id=\"77226889\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"blogs_container\">\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/amazon-fba-australia\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/04\/20250421101920604-scaled.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/amazon-fba-australia\/\">Amazon FBA Australia: Guide for new sellers<\/a>\n                <\/h1>\n                <p>Amazon has been offering FBA services to Australian sellers since 2017. Take a look at our complete guide to Amazon FBA Australia<\/p>\n                <span>Apr \/ 2025<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/sell-on-temu-australia\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/04\/20250402015851269-scaled.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/sell-on-temu-australia\/\">How to sell on Temu Australia<\/a>\n                <\/h1>\n                <p>Learn how to sell on Temu Australia, from setting up a store to boosting sales. Discover key categories, fees, fulfillment options and tips for success.<\/p>\n                <span>Apr \/ 2025<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/selling-in-new-zealand-from-australia\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/03\/20250324020254729.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/selling-in-new-zealand-from-australia\/\">Selling in New Zealand from Australia: The online seller\u2019s guide<\/a>\n                <\/h1>\n                <p>Explore how Australian businesses can tap into New Zealand's growing market with low costs, reduced competition, and shared consumer values...<\/p>\n                <span>Mar \/ 2025<\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-576cc0e2 e-grid e-con-boxed e-con e-parent\" data-id=\"576cc0e2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76fa4d43 e-flex e-con-boxed e-con e-parent\" data-id=\"76fa4d43\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfb1009 elementor-widget elementor-widget-template\" data-id=\"6cfb1009\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"33372\" class=\"elementor elementor-33372\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77daa760 e-flex e-con-boxed e-con e-parent\" data-id=\"77daa760\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38dabfdb e-flex e-con-boxed e-con e-parent\" data-id=\"38dabfdb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38ed93bc elementor-widget elementor-widget-heading\" data-id=\"38ed93bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">You might also like<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3707262e elementor-widget elementor-widget-text-editor\" data-id=\"3707262e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Choose a category below for more business, finance and foreign exchange support from WorldFirst.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45c49ae8 e-flex e-con-boxed e-con e-parent\" data-id=\"45c49ae8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1385b5e5 elementor-widget elementor-widget-button\" data-id=\"1385b5e5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/global-business-expansion\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business expansion<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3182cdf2 elementor-widget elementor-widget-button\" data-id=\"3182cdf2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/importing-from-china\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Importing from China<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dba32e1 elementor-widget elementor-widget-button\" data-id=\"2dba32e1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/business-banking-insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business Banking Insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70fe9660 elementor-widget elementor-widget-button\" data-id=\"70fe9660\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">eCommerce Seller Resources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00da3af e-flex e-con-boxed e-con e-parent\" data-id=\"00da3af\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d31d429 elementor-widget elementor-widget-button\" data-id=\"d31d429\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/how-to-guides\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">WorldFirst How-To-Guides<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a7820 elementor-widget elementor-widget-button\" data-id=\"d0a7820\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/customer-stories\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Case studies & Success Stories<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e6908 elementor-widget elementor-widget-button\" data-id=\"47e6908\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/business-insights-growth\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business insights & growth<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1583ddfc e-flex e-con-boxed e-con e-parent\" data-id=\"1583ddfc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b45eba7 elementor-widget elementor-widget-template\" data-id=\"7b45eba7\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"33369\" class=\"elementor elementor-33369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div 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Cyber [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":36422,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Black Friday marketing guide for 2024 | WorldFirst AU<\/title>\n<meta name=\"description\" content=\"Discover the Black Friday marketing strategies for the most popular global shopping event of the year\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/black-friday-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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