{"id":45110,"date":"2025-02-19T07:18:56","date_gmt":"2025-02-19T07:18:56","guid":{"rendered":"https:\/\/www.worldfirst.com\/au\/?p=45110"},"modified":"2025-02-27T06:18:57","modified_gmt":"2025-02-27T06:18:57","slug":"turn-first-time-buyers-into-long-term-customers","status":"publish","type":"post","link":"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/turn-first-time-buyers-into-long-term-customers\/","title":{"rendered":"How to turn first-time buyers into long-term customers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45110\" class=\"elementor elementor-45110\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75b66feb e-flex e-con-boxed e-con e-parent\" data-id=\"75b66feb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64090336 elementor-widget elementor-widget-text-editor\" data-id=\"64090336\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a class=\"x-crumbs-link\" href=\"https:\/\/www.worldfirst.com\/au\/\">Home<\/a>\u00a0 &gt;\u00a0 <a class=\"x-crumbs-link\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/\">Guides to grow your business<\/a><i class=\"x-icon\" aria-hidden=\"true\" data-x-icon-l=\"\uf105\"><\/i>\u00a0 &gt;\u00a0 <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\">eCommerce Seller Resources<\/a><i class=\"x-icon\" aria-hidden=\"true\" data-x-icon-l=\"\uf105\"><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d8cb5b9 e-flex e-con-boxed e-con e-parent\" data-id=\"5d8cb5b9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52f1dbef e-flex e-con-boxed e-con e-parent\" data-id=\"52f1dbef\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-604ab6b elementor-widget elementor-widget-heading\" data-id=\"604ab6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">How to turn first-time buyers into long-term customers<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718f9a11 elementor-widget elementor-widget-text-editor\" data-id=\"718f9a11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Last updated: 19 February 2025<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e89df41 elementor-widget elementor-widget-text-editor\" data-id=\"5e89df41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Turning one-time buyers into loyal customers is key to long-term success in e-commerce. Discover how to boost retention, lower marketing costs and increase your customer\u2019s lifetime value.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58b95be2 e-flex e-con-boxed e-con e-parent\" data-id=\"58b95be2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3e2109 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1e3e2109\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"509\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/02\/20250219064915708-768x509.jpg\" class=\"attachment-medium_large size-medium_large wp-image-45111\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/02\/20250219064915708-768x509.jpg 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/02\/20250219064915708-300x199.jpg 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/02\/20250219064915708-360x239.jpg 360w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/02\/20250219064915708.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-559f0fb9 e-flex e-con-boxed e-con e-parent\" data-id=\"559f0fb9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb9d48f elementor-widget elementor-widget-text-editor\" data-id=\"1bb9d48f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After peak sales periods when you&#8217;ve done the hard work to drive traffic and sales to your e-commerce store, you&#8217;ll want to make the most of your new customer base. Research consistently shows that repeat customers <a href=\"https:\/\/www.business.com\/articles\/returning-customers-spend-67-more-than-new-customers-keep-your-customers-coming-back-with-a-recurring-revenue-sales-model\/\">spend more and have higher conversion rates<\/a> compared to new customer acquisitions. Not to mention that acquiring a new customer <a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2022\/12\/12\/customer-retention-versus-customer-acquisition\/\">can cost five to seven times<\/a> more than retaining an existing one.<\/p><p>What&#8217;s more, the longer you can keep a customer after their initial purchase, the higher their customer lifetime value (CLV). The <a href=\"https:\/\/www.forbes.com\/councils\/forbesfinancecouncil\/2022\/02\/08\/the-8020-rule-is-brutal-thats-why-it-works\/\">top 20% of customers generate 80%<\/a> of revenue, while the bottom half are often responsible for just 4%.<\/p><p>But with consumers, particularly Millennials and Gen Z, <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/the-world-of-ands-consumers-set-the-tone\">more likely to switch brands<\/a>, how do you turn one-time buyers into loyal customers?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569fcb33 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"569fcb33\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__569fcb33\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__569fcb33\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__569fcb33\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c08160e elementor-widget elementor-widget-heading\" data-id=\"7c08160e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build trust<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247b62bf elementor-widget elementor-widget-text-editor\" data-id=\"247b62bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>More than ever, trust in a brand is <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2023-06\/2023%20Edelman%20Trust%20Barometer%20Special%20Report%20The%20Collapse%20of%20the%20Purchase%20Funnel%20FINAL.pdf\">what drives a customer<\/a> to complete a purchase. While this skews more positively towards younger generations, 71% of respondents across all ages have stated that it&#8217;s more important now than in the past. And once they trust a brand, they&#8217;re more likely to <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2023-06\/2023%20Edelman%20Trust%20Barometer%20Special%20Report%20The%20Collapse%20of%20the%20Purchase%20Funnel%20FINAL.pdf\">become advocates or buy new products<\/a>, even if these products aren&#8217;t as cheap as other options.<\/p><p>However, trust is a multi-faceted concept that goes beyond the quality of the goods you provide. There&#8217;s no question that if you have a high-quality product and a good warranty policy, you&#8217;ll develop a reputation for dependability. But customers today evaluate brands on their broader impact, including social and environmental responsibility, ethical practices and alignment with personal values.<\/p><p>It&#8217;s no longer enough for a brand to be competent or reliable; lifelong customers are those who appreciate a business&#8217;s integrity. A brand that champions sustainability, treats employees fairly and takes a stand on meaningful issues can build trust that extends far beyond the quality of its products or services.<\/p><p>Here are some ways to build trust.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443c8fa elementor-widget elementor-widget-heading\" data-id=\"443c8fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Be transparent<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7b5da elementor-widget elementor-widget-text-editor\" data-id=\"9d7b5da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>People \u2013 not just customers \u2013 value honesty. Share the story behind your business, including how your products are made, where your materials come from, the ethical practices you follow and your values. If you <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/business-insights-growth\/strategies-for-business-success\/\">invest in sustainability<\/a>, you could publish reports or highlight certifications to back your claims.<\/p><p>Address any mistakes openly if they occur and show how you&#8217;re taking steps to improve. Even global brands make mistakes, but how they handle them can make all the difference. When faced with a PR crisis, companies <a href=\"https:\/\/edition.cnn.com\/2023\/09\/24\/business\/crisis-public-relations-companies\/index.html\">that respond quickly and communicate transparently<\/a> are far more likely to rebuild trust and even strengthen customer loyalty.<\/p><p>Consumers are also <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/telecommunications\/connectivity-mobile-trends-survey\/2023\/data-privacy-and-security.html\">increasingly concerned with data security<\/a>, so being clear on how customer data is used and protected can help ease these fears.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-165eae9e elementor-widget elementor-widget-heading\" data-id=\"165eae9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use social proof<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696305f4 elementor-widget elementor-widget-text-editor\" data-id=\"696305f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Social proof helps customers feel more confident in their purchasing decision. <a href=\"https:\/\/www.powerreviews.com\/power-of-reviews-2023\/\">Nine out of 10 consumers<\/a> factor in reviews when making a purchase. It&#8217;s a powerful way to build credibility with your audience, since it&#8217;s independent validation of your company&#8217;s claims. Highlight genuine reviews from happy customers, testimonials and case studies that showcase real experiences with your brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5f12a9 elementor-widget elementor-widget-heading\" data-id=\"5f5f12a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engage in open dialogue<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ea7444 elementor-widget elementor-widget-text-editor\" data-id=\"10ea7444\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Building trust involves creating opportunities for two-way communication. Show that you value your customers&#8217; opinions by asking for feedback through surveys, social media or direct conversations \u2013 and act on their suggestions where possible. Then, communicate how their input has influenced your decisions. When you show you&#8217;re listening and responding, you&#8217;re deepening their connection to your brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a143b5 elementor-widget elementor-widget-heading\" data-id=\"4a143b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Be consistent<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116f513f elementor-widget elementor-widget-text-editor\" data-id=\"116f513f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Consistency is key to earning and maintaining trust. Your values, messaging, and actions should align across every aspect of your business\u2014whether it\u2019s marketing, customer service, or day-to-day operations. A brand that acts with integrity and follows through on its promises builds credibility over time. Customers are more likely to trust a business that reliably stands by its commitments. So, if you advertise next-day delivery, make sure your logistics team can fulfil this every time. Other aspects, like tone and visuals, should also be standardised across all your channels so the branding is cohesive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc4e59 elementor-widget elementor-widget-heading\" data-id=\"adc4e59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Collaborate with trusted and values-aligned partners<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f897bb elementor-widget elementor-widget-text-editor\" data-id=\"7f897bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your partnerships reflect on your brand and working with trusted and values-aligned organisations can strengthen your credibility. Whether it\u2019s suppliers, influencers, co-branding initiatives or causes you donate to, choose partners whose ethics and practices mirror your own. Highlighting these collaborations not only reinforces your brand\u2019s integrity but also expands your reach through association with respected names. When customers see you working with others who share your vision, it further validates your commitment to the principles you stand for.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58226170 elementor-widget elementor-widget-heading\" data-id=\"58226170\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make them feel valued<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd2020 elementor-widget elementor-widget-text-editor\" data-id=\"2dd2020\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Building customer loyalty starts with changing their perception of you, from a business focused solely on transactions, to one that genuinely appreciates their patronage. People are far more likely to stick with a brand that rewards their loyalty and recommend your brand to others. Here are some effective ways to build lasting relationships.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f1137 elementor-widget elementor-widget-heading\" data-id=\"a1f1137\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Offer exceptional customer service<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df5eb3 elementor-widget elementor-widget-text-editor\" data-id=\"2df5eb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.meteorspace.com\/importance-of-customer-service-for-ecommerce-statistics-you-should-know\/\">Ninety five percent of consumers<\/a> say that customer service is key to their brand loyalty, with 86% abandoning a brand after two negative customer experiences. Beyond simply resolving issues, exceptional service comes from the speed of response, and how knowledgeable, approachable and empathetic your team is. While a bad experience can drive your customers to competitors, a positive experience can turn them into advocates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ca704 elementor-widget elementor-widget-heading\" data-id=\"f1ca704\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reward them with a loyalty program<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0b173 elementor-widget elementor-widget-text-editor\" data-id=\"fc0b173\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Having a rewards program makes <a href=\"https:\/\/www.yotpo.com\/the-state-of-brand-loyalty-2022\/emotional-loyalty-is-in-and-has-to-be-earned\/\">60% of shoppers<\/a> more likely to purchase from a brand. They&#8217;re a simple yet effective way to show that you value customer loyalty.<\/p><p>Who doesn&#8217;t have a loyalty card tucked away, where every tenth coffee is free, or where every dollar earns you credit? Rewards, such as discounts, freebies, or exclusive perks like free shipping, can encourage purchases, while tiered programs that unlock better benefits over time can further encourage loyalty.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2fa10 elementor-widget elementor-widget-heading\" data-id=\"7f2fa10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Offer a birthday gift or exclusive discounts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6b32f elementor-widget elementor-widget-text-editor\" data-id=\"4d6b32f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A birthday gift or anniversary discount code for being part of your community shows that you&#8217;re invested in your customer&#8217;s experience. Research has found that birthday emails and personalised email campaigns are <a href=\"https:\/\/getwpfunnels.com\/birthday-email-campaign\/\">more likely to convert<\/a> than regular marketing emails and have higher revenue per email. While holiday season promotions may work to get one-time buyers into your store, it&#8217;s ongoing incentives that keep the customer retention rate high.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a002b8 elementor-widget elementor-widget-heading\" data-id=\"8a002b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understand customer preferences<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2eba5 elementor-widget elementor-widget-text-editor\" data-id=\"1e2eba5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\">73% of customers<\/a> wanting better personalisation in their customer journey, and <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\">almost two-thirds<\/a> expecting companies to adapt to their preferences, it&#8217;s clear that a personalised approach can enhance customer satisfaction and foster loyalty.<\/p><p>It makes commercial sense too, because personalisation <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\">reduces marketing costs and lifts sales revenue<\/a>. When you know how your customers like to shop, communicate and engage with your brand, you can tailor their experience in ways that feel relevant. <a href=\"https:\/\/www.statista.com\/statistics\/1300134\/online-shopping-consumers-repeat-buyers-personalized-experience\/\">44% of customers <\/a>said they would purchase from a retailer again if they offered a personalised shopping experience.<\/p><p>Some areas to personalise include:<\/p><ul><li><strong>Email marketing: <\/strong>Tailor email frequency and content based on customer preferences, by asking them what they want to receive; some like to receive promotional emails, while others will mark as spam straight away<\/li><\/ul><ul><li><strong>Customer service: <\/strong>Offer multiple contact options like live chat, phone and email, or if your audience is active on social media, via social channels<\/li><\/ul><ul><li><strong>Product recommendations: <\/strong>Use purchase history and browsing behaviour to suggest products customers are likely to want<\/li><\/ul><ul><li><strong>Website experience:<\/strong> Make it easy for customers to find what they&#8217;re looking for. If most of your buyers shop on mobile, make the design a mobile-first experience<\/li><\/ul><ul><li><strong>Cart abandonment: <\/strong>Send reminders for abandoned items with incentives like free shipping or discounts to encourage checkout. Cart abandonment emails have a <a href=\"https:\/\/www.bigcommerce.com\/articles\/ecommerce\/abandoned-cart-emails\/\">41% open rate<\/a>, almost double a regular marketing email<\/li><\/ul><ul><li><strong>Delivery options:<\/strong> <a href=\"https:\/\/www.digitalcommerce360.com\/2024\/09\/13\/free-and-fast-shipping-consumers-delivery-2024\/\">Over 80% of online shoppers<\/a> want free shipping, while a quarter want it on the same day. If offering both at the same time isn&#8217;t possible, give your customers the choice. They may also prefer the option to click and collect, or pick up from a location near them<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8edd7fd elementor-widget elementor-widget-heading\" data-id=\"8edd7fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make it easy to repurchase<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f10b5e1 elementor-widget elementor-widget-text-editor\" data-id=\"f10b5e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When customers find it effortless to buy from you again and again, it removes barriers to repeat business. Convenience is a key factor in customer retention \u2013 if the process is too complicated or time-consuming, they&#8217;ll likely give up. Conversely, if they can make their purchase in a couple of clicks, the friction virtually disappears.<\/p><p>Here are some ways to make repurchasing simple.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0807712 elementor-widget elementor-widget-heading\" data-id=\"0807712\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimise your website<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61b5f9f elementor-widget elementor-widget-text-editor\" data-id=\"61b5f9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With our increasingly short attention spans, we now expect a website to <a href=\"https:\/\/www.shopify.com\/blog\/website-load-time-statistics\">load in less than three seconds<\/a> before abandoning the page. Other things, like displaying out-of-stock items or inaccurate filters can increase frustration and make it more likely for an unhappy customer to bounce. Simple website hygiene factors include:<\/p><ul><li><strong>Page load speed:<\/strong> Use tools like <a href=\"https:\/\/pagespeed.web.dev\/\">Google PageSpeed Insights<\/a> or <a href=\"https:\/\/gtmetrix.com\/\">GTMetrix<\/a> to audit your page. Compress images and enable browser caching to speed things up<\/li><\/ul><ul><li><strong>Search functionality: <\/strong>A search bar helps customers quickly locate products. Make sure it supports filters like price or category and accounts for variations in search terms<\/li><\/ul><ul><li><strong>Mobile responsiveness:<\/strong> If many of your customers are shopping on their phones, the mobile experience needs to be optimised for smaller screens<\/li><\/ul><ul><li><strong>Navigation: <\/strong>Organise your menu logically, with categories that align with how customers browse. Breadcrumbs can help them navigate back to previous pages easily<\/li><\/ul><ul><li><strong>Personalised elements<\/strong>: Implement dynamic features like &#8220;Recently Viewed&#8221;, &#8220;Popular Products&#8221; or &#8220;Top Picks for You&#8221; to make it easier for customers to pick up where they left off or discover new items<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c058c elementor-widget elementor-widget-heading\" data-id=\"d8c058c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Simplify checkout<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6185769 elementor-widget elementor-widget-text-editor\" data-id=\"6185769\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The average cart abandonment rate <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">hovers around 70%<\/a>, causing headaches for e-commerce merchants. While around half of these are simply because the buyer isn&#8217;t ready to purchase, the remaining half cite extra costs (48%), account creation (26%) and the checkout process (22%) as some of the reasons for abandoning their carts. Some ways to boost conversion rates include:<\/p><ul><li><strong>Saving payment and shipping details: <\/strong>Allow customers to save their payment information and delivery address for future purchases so they can skip multiple steps<\/li><\/ul><ul><li><strong>Offering different payment methods: <\/strong>Ensure your checkout has a variety of payment options, such as card, wallets, PayPal or Buy Now Pay Later (BNPL) services, and is localised for the region you&#8217;re selling in (for example, Alipay in Asia)<\/li><\/ul><ul><li><strong>Accepting multiple currencies:<\/strong> If you have a global site, or sell internationally, the ability to pay in local currencies removes a major barrier for customers. A recent <a href=\"https:\/\/www.shopify.com\/enterprise\/blog\/multi-currency\">Shopify survey<\/a> found that 49% of respondents in the US and UK would abandon purchases not in their local currency. The <a href=\"https:\/\/www.worldfirst.com\/au\/product\/\">World Account<\/a> makes it easy to do business like a local. Receive payments from 100+ marketplaces and payment gateways in over 20 currencies, and hold or manage funds with no ongoing account fees<\/li><\/ul><ul><li><strong>Displaying costs upfront: <\/strong>Make the customer aware of all costs \u2013 including shipping, taxes and fees \u2013 upfront<\/li><\/ul><ul><li><strong>Enabling quick reorders: <\/strong>Some products are naturally suited for repeat purchases, such as food and beverages, cosmetics or pet food. For these everyday essentials, provide an option to reorder past purchases with just a click, or even offer a subscription service<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bd88bb2 e-flex e-con-boxed e-con e-parent\" data-id=\"1bd88bb2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52ae80b3 elementor-widget elementor-widget-template\" data-id=\"52ae80b3\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"33378\" class=\"elementor elementor-33378\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-331752e3 e-flex e-con-boxed e-con e-parent\" data-id=\"331752e3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dca6f5e e-con-full e-flex e-con e-child\" data-id=\"dca6f5e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1364442 elementor-widget elementor-widget-heading\" data-id=\"1364442\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Open a World Account for free<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9ffda0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4f9ffda0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Open 15+ local currency accounts and get paid like a local<\/li><li>Pay suppliers, partners and staff worldwide in 100+ currencies<\/li><li>Collect payments for free from 130+ marketplaces and payment gateways, including Amazon, Etsy, PayPal and Shopify<\/li><li>Take control of spending with the World Card, a business expense card that saves you more with 1% cashback. <a href=\"https:\/\/www.worldfirst.com\/au\/product\/pay\/world-card\/\">Learn more<\/a><\/li><li>Save with competitive exchange rates on currency conversions and transfers<\/li><li>Lock in exchange rates for up to 24 months for cash flow certainty<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c9cdb7 elementor-widget elementor-widget-button\" data-id=\"52c9cdb7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=AU\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a6f81d3 e-flex e-con-boxed e-con e-parent\" data-id=\"5a6f81d3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-590fb96 elementor-widget elementor-widget-heading\" data-id=\"590fb96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep them engaged<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-290cb77 elementor-widget elementor-widget-text-editor\" data-id=\"290cb77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Engaging your customers keeps your brand top of mind and builds affinity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d747db6 elementor-widget elementor-widget-heading\" data-id=\"d747db6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create relevant content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb9031 elementor-widget elementor-widget-text-editor\" data-id=\"ddb9031\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Find out what interests your customers and use your content to provide value, while keeping it on-brand. A health and wellness company might provide educational information like wellness tips or self-care routines; a food and beverage business could share recipes or pairing suggestions.<\/p><p>The format of the content is also important \u2013 short videos might work best for social media, while in-depth blogs or downloadable guides are ideal for more detailed information. Is your audience likely to watch short reels on Instagram, engage with interactive polls on Facebook, or read longer articles on your blog? These insights will help shape your content strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c35a73 elementor-widget elementor-widget-heading\" data-id=\"7c35a73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use a multi-channel approach<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a8de2 elementor-widget elementor-widget-text-editor\" data-id=\"28a8de2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The average person uses <a href=\"https:\/\/www.searchenginejournal.com\/social-media-statistics\/480507\/\">six to seven different social networks<\/a> a month, and <a href=\"https:\/\/www.searchenginejournal.com\/social-media-statistics\/480507\/\">almost three quarters<\/a> of internet users will look on social media for brand research. It makes sense, then, to show up where your customers are looking. <a href=\"https:\/\/www.prnewswire.com\/news-releases\/omnichannel-shoppers-spend-1-5x-more-than-single-channel-buyers-and-are-3x-more-loyal-than-digital-only-customers-301992588.html\">Omni-channel shoppers spend more<\/a> and are more loyal, a study has found, using digital channels to find out everything from company and product reviews to in-store stock levels.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f45451 elementor-widget elementor-widget-heading\" data-id=\"9f45451\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Take control of customer retention<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc8a2 elementor-widget elementor-widget-text-editor\" data-id=\"f8dc8a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Turning one-time buyers into loyal customers comes down to value, convenience and trust. When you create a streamlined shopping experience, personalise interactions and provide valuable content, you encourage customers to keep coming back.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3be3c elementor-widget elementor-widget-heading\" data-id=\"1d3be3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The World Account for global e-commerce sellers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea3757f elementor-widget elementor-widget-text-editor\" data-id=\"ea3757f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For businesses with international customers, making it simple to pay in their preferred currency is key. The <a href=\"https:\/\/www.worldfirst.com\/au\/\">World Account<\/a> helps you collect, hold, and manage payments in over 20 currencies, cutting costs and reducing barriers for global customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2515179 elementor-widget elementor-widget-heading\" data-id=\"2515179\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why e-commerce sellers choose the World Account<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7566cf elementor-widget elementor-widget-text-editor\" data-id=\"b7566cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Collect payments in 20+ currencies:<\/strong> Get paid by global marketplaces like Amazon and eBay, and payment gateways like Stripe and PayPal<\/li><li><strong>Hold and manage funds:<\/strong> Avoid unnecessary currency conversions and transfer funds when it suits you<\/li><li><strong>Pay suppliers worldwide:<\/strong> Send payments in 40+ currencies to your manufacturers and suppliers<\/li><li><strong>Fast transactions:<\/strong> Most payments arrive within 24 hours; World Account to World Account transfers are instant and free<\/li><li><strong>No monthly fees:<\/strong> It\u2019s free to receive payments and there are zero ongoing fees<\/li><\/ul><p>A smooth and simple payment process frees up your time to focus on reaching more customers. Opening an account online takes just minutes*. <a href=\"https:\/\/portal.worldfirst.com\/register?lang=en-GB&amp;region=AU\">Get started today<\/a>.<\/p><p>*Subject to completion of onboarding process<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61fb770e elementor-widget elementor-widget-text-editor\" data-id=\"61fb770e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Disclaimer: The information contained is general only and largely our views.\u00a0 Before acting on the information you should consider whether it is appropriate for you, in light of your objectives, financial situation or needs. Although information has been obtained from and is based upon multiple sources the author believes to be reliable, we do not guarantee its accuracy and it may be incomplete or condensed. All opinions, estimates, mentioned products\/services and referenced material constitute the author\u2019s own judgement as of the date of the briefing and are subject to change without notice. WorldFirst shall not be responsible for any losses or damages arising from your reliance of such information.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d5e9da2 e-flex e-con-boxed e-con e-parent\" data-id=\"6d5e9da2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d5b0515 e-flex e-con-boxed e-con e-child\" data-id=\"6d5b0515\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa2c8c4 elementor-widget__width-inherit elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"5aa2c8c4\" data-element_type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;40d6353&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.worldfirst.com\/app3\/plugins\/elementor-pro\/assets\/css\/widget-nested-carousel.min.css?ver=1736731740\">\t\t<div class=\"e-n-carousel swiper\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 1\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19da6d5 e-flex e-con-boxed e-con e-child\" data-id=\"19da6d5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6711d7aa e-flex e-con-boxed e-con e-child\" data-id=\"6711d7aa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-790a9775 e-flex e-con-boxed e-con e-child\" data-id=\"790a9775\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d565696 e-con-full e-flex e-con e-child\" data-id=\"1d565696\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dac898a elementor-widget elementor-widget-image\" data-id=\"2dac898a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/03\/20240521053340895.png\" class=\"attachment-large size-large wp-image-28022\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/03\/20240521053340895.png 230w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/03\/20240521053340895-150x150.png 150w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6469db64 e-flex e-con-boxed e-con e-child\" data-id=\"6469db64\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1acd2a43 elementor-widget elementor-widget-heading\" data-id=\"1acd2a43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Written by Jim Vrondas, Country Manager ANZ at WorldFirst <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfc0ca9 elementor-widget elementor-widget-heading\" data-id=\"5bfc0ca9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Based in Sydney, Jim is responsible for the WorldFirst business across Australia and New Zealand. He brings with him over 25 years of experience helping Business Owners, CFO\u2019s and Treasury Managers overcome the challenges with cross border payments and navigating volatile foreign exchange markets.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b3ab15 Last3Articles elementor-widget elementor-widget-shortcode\" data-id=\"15b3ab15\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"blogs_container\">\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/selling-in-new-zealand-from-australia\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/03\/20250324020254729.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/selling-in-new-zealand-from-australia\/\">Selling in New Zealand from Australia: The online seller\u2019s guide<\/a>\n                <\/h1>\n                <p>Explore how Australian businesses can tap into New Zealand's growing market with low costs, reduced competition, and shared consumer values...<\/p>\n                <span>Mar \/ 2025<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/turn-first-time-buyers-into-long-term-customers\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/02\/20250219064915708.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/turn-first-time-buyers-into-long-term-customers\/\">How to turn first-time buyers into long-term customers<\/a>\n                <\/h1>\n                <p>Find actionable strategies for e-commerce businesses to keep new customers engaged and create lasting loyalty with this guide from WorldFirst.<\/p>\n                <span>Feb \/ 2025<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/find-trending-products-to-dropship\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2025\/02\/20250213015633951-scaled.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/find-trending-products-to-dropship\/\">How to find trending products to dropship [2025 guide]<\/a>\n                <\/h1>\n                <p>When you\u2019re ahead of the trend, you get ahead of the competition. Take a look at how to find trending products to dropship<\/p>\n                <span>Feb \/ 2025<\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5150c6db e-grid e-con-boxed e-con e-child\" data-id=\"5150c6db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a9c01bc e-flex e-con-boxed e-con e-parent\" data-id=\"1a9c01bc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15da95a8 elementor-widget elementor-widget-template\" data-id=\"15da95a8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"33372\" class=\"elementor elementor-33372\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77daa760 e-flex e-con-boxed e-con e-parent\" data-id=\"77daa760\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38dabfdb e-flex e-con-boxed e-con e-parent\" data-id=\"38dabfdb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38ed93bc elementor-widget elementor-widget-heading\" data-id=\"38ed93bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">You might also like<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3707262e elementor-widget elementor-widget-text-editor\" data-id=\"3707262e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Choose a category below for more business, finance and foreign exchange support from WorldFirst.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45c49ae8 e-flex e-con-boxed e-con e-parent\" data-id=\"45c49ae8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1385b5e5 elementor-widget elementor-widget-button\" data-id=\"1385b5e5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/global-business-expansion\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business expansion<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3182cdf2 elementor-widget elementor-widget-button\" data-id=\"3182cdf2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/importing-from-china\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Importing from China<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dba32e1 elementor-widget elementor-widget-button\" data-id=\"2dba32e1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/business-banking-insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business Banking Insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70fe9660 elementor-widget elementor-widget-button\" data-id=\"70fe9660\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">eCommerce Seller Resources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00da3af e-flex e-con-boxed e-con e-parent\" data-id=\"00da3af\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d31d429 elementor-widget elementor-widget-button\" data-id=\"d31d429\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div 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Discover how to boost retention, lower marketing costs and increase your customer\u2019s lifetime value. After peak sales periods [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":45111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to turn first-time buyers into long-term customers | WorldFirst AU<\/title>\n<meta name=\"description\" content=\"Find actionable strategies for e-commerce businesses to keep new customers engaged and create lasting loyalty with this guide from WorldFirst.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/ecommerce-seller-resources\/turn-first-time-buyers-into-long-term-customers\/\" \/>\n<meta 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