{"id":26999,"date":"2024-04-22T10:22:36","date_gmt":"2024-04-22T10:22:36","guid":{"rendered":"https:\/\/www.worldfirst.com\/nz\/?p=26999"},"modified":"2024-05-15T09:32:39","modified_gmt":"2024-05-15T09:32:39","slug":"starting-business-switzerland","status":"publish","type":"post","link":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/","title":{"rendered":"What to know before starting a business in Switzerland"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26999\" class=\"elementor elementor-26999\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48cb7b47 e-flex e-con-boxed e-con e-parent\" data-id=\"48cb7b47\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a49b8a elementor-widget elementor-widget-text-editor\" data-id=\"41a49b8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a class=\"x-crumbs-link\" href=\"https:\/\/www.worldfirst.com\/nz\/\">Home<\/a>\u00a0 &gt;\u00a0 <a href=\"https:\/\/www.worldfirst.com\/nz\/insights\/\">Grow your Business<\/a>\u00a0 &gt;\u00a0 <a href=\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/\">Global Business Expansion<\/a><\/p><div class=\"x-text x-content e6438-e5 m4yu-o m4yu-q m4yu-t m4yu-u m4yu-v\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5215ac4 e-flex e-con-boxed e-con e-parent\" data-id=\"5215ac4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e73e0a4 e-flex e-con-boxed e-con e-parent\" data-id=\"2e73e0a4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfe2508 elementor-widget elementor-widget-text-editor\" data-id=\"3cfe2508\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"text-align: center;\">Setting up a business in Switzerland? Here are 5 things to think about<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c386198 e-flex e-con-boxed e-con e-parent\" data-id=\"6c386198\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-847e7ac elementor-widget elementor-widget-text-editor\" data-id=\"847e7ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Bordering France, Germany and Italy, and boasting world-leading tech and finance sectors, Switzerland offers some exciting opportunities for new businesses.\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e21987 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"62e21987\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"477\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland-1024x610.jpeg\" class=\"attachment-large size-large wp-image-27000\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland-1024x610.jpeg 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland-300x179.jpeg 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland-768x458.jpeg 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland-1536x915.jpeg 1536w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland-2048x1220.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-326ef08a elementor-widget elementor-widget-text-editor\" data-id=\"326ef08a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For all its beauty and dynamism, Switzerland is an expensive place to live and do business. Yet with high costs can come high rewards, with affluent customers right on your doorstep.<\/p><p>So if you\u2019re tempted to set up a business in Switzerland, here are some things to think about before starting your international expansion.\u00a0<\/p><h4>\u00a0<\/h4><h4><strong>Weigh up the pros and cons<\/strong><\/h4><p>With its highly educated workforce, efficient transport and renowned standard of living, Switzerland is an appealing place to start a business. To help you make a balanced decision and ensure Switzerland will work as a location for every aspect of your business, it\u2019s important to assess the pros and cons.\u00a0<\/p><p>For example, the high cost of living in Switzerland can be both a pro and a con when it comes to starting a business. The downside is real estate is expensive so you could be looking at costly leases on commercial property as well as high labour costs (more on this in the budget section below). The upside is your local audience will be made up of well-paid workers who have a good income to spend on your products or services.\u00a0<\/p><p>Another potential stumbling block is the Swiss visa system. There isn\u2019t a visa for people wanting to come to Switzerland to start a business and non-EU residents need to meet strict criteria to work on a self-employed basis \u2013\u00a0<a href=\"https:\/\/www.ch.ch\/en\/working-foreign-national-requirements\/#:~:text=Third%2Dcountry%20nationals%20may%20only,qualified%20workers%20will%20be%20admitted.&amp;text=Salary%20and%20working%20conditions%20must,that%20apply%20to%20Swiss%20inhabitants.\" target=\"_blank\" rel=\"noopener\">see the Swiss government website for more details<\/a>. If your business is online and you aren\u2019t planning on living in Switzerland then you can avoid the country\u2019s strict immigration policies, just make sure you swot up on its\u00a0<a href=\"https:\/\/www.ch.ch\/en\/swiss-customs\/\" target=\"_blank\" rel=\"noopener\">import and export duties<\/a>.\u00a0<\/p><h4>\u00a0<\/h4><h4><strong>Budget for Switzerland\u2019s high costs<\/strong><\/h4><p>Workers in Switzerland enjoy some of the highest wages in the world so you\u2019ll need to factor this into your staffing budget. Even if you\u2019re planning on keeping your initial team small, it\u2019s worth thinking about early to ensure you plan for high salaries in any growth projections.\u00a0\u00a0<\/p><p>Real estate is relatively expensive too. If you need an office, store or warehouse for your business it\u2019s worth doing some research to compare the rental costs in different Swiss cities and how competitive the market is. There\u2019s good news if your business model is to purchase commercial property: while the Swiss government places restrictions on non-residents buying residential properties, there are no such restrictions on buying real estate for commercial use.\u00a0<\/p><p>The high cost of living in Switzerland could also mean that you can charge more for your products or services than elsewhere in Europe. While budgeting for increased staff and property costs it\u2019s also worth researching the prices your competitors command to see if you can improve your margins. You might find that a higher price point for your offering balances out increased running and production costs.<\/p><h4>\u00a0<\/h4><h4><strong>Research your sector<\/strong><\/h4><p>Switzerland attracts and nurtures some real innovators, with the technology, pharmaceutical, biotechnology and science sectors being big employers. If you\u2019re thinking of establishing a tech startup you\u2019ll be in good company, or with major pharmaceutical companies like Novartis having their headquarters in Switzerland, you\u2019ll have some high-flyers as potential customers.\u00a0<\/p><p>One digital sector that particularly thrives in Switzerland is crypto currencies. Zug is nicknamed &#8220;Crypto Valley&#8221; and is home to circa 200 blockchain companies. In 2016, the city of Zug became the first government in the world to officially accept bitcoin payments. The popularity of digital currencies could make Switzerland a good option for your online business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35527e2b e-flex e-con-boxed e-con e-parent\" data-id=\"35527e2b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51f3bea5 e-flex e-con-boxed e-con e-parent\" data-id=\"51f3bea5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0dccf9 elementor-widget elementor-widget-heading\" data-id=\"5b0dccf9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><div class=\"elementor-heading-title elementor-size-default\">Open a World Account for free<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7721f28b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7721f28b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Open 10+ local currency accounts with local account details<\/li><li>Direct CNH payments to 1688.com<\/li><li>Pay suppliers, partners and staff in 40+ currencies and 130+ destinations<\/li><li>Collect secure payments from 100+ marketplaces and payment gateways, including Amazon, AliExpress, Paypal and Shopify<\/li><li>Lock in currency conversion rates for up to 24 months<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405c088b elementor-widget elementor-widget-button\" data-id=\"405c088b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=SG\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514621dc elementor-widget elementor-widget-text-editor\" data-id=\"514621dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p style=\"margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px; word-break: keep-all !important;\"><span style=\"word-break: keep-all !important;\">Finance is also a key sector in Switzerland, with investment banks like Credit Suisse and UBS having offices there. If you\u2019re thinking of setting up a business in the fintech sector then Switzerland could be a good fit, or if you\u2019re an online seller you\u2019ll have potential customers with real spending power.\u00a0<\/span><\/p><h4 style=\"margin: 1.25em 0px 0.2em; text-rendering: optimizelegibility; font-size: 32px; line-height: 40px; font-family: Roboto, sans-serif; letter-spacing: 0.0078125em; color: #1a1a1a;\">Research the markets<\/h4><p style=\"margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px; word-break: keep-all !important;\"><span style=\"word-break: keep-all !important;\">Any new business needs an online presence, be it on social media or your own dedicated website. If you\u2019re planning on selling products in Switzerland then having a store on an online marketplace can be a fast and cost-effective way to reach a wide audience.\u00a0<\/span><\/p><p style=\"margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px; word-break: keep-all !important;\"><span style=\"word-break: keep-all !important;\">The market share of online marketplaces in Switzerland is potentially more fragmented than elsewhere in Europe so it\u2019s really worth researching which platforms your target audience use. For example, Swiss shoppers use the German, French and Italian Amazon websites,<\/span><span style=\"word-break: keep-all !important;\">\u00a0so the best one for your business depends on if you\u2019re targeting German, French or Italian speaking Swiss, or all three.<\/span><\/p><p style=\"margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px; word-break: keep-all !important;\"><span style=\"word-break: keep-all !important;\">Other popular platforms in Switzerland include:\u00a0<\/span><a style=\"color: #3d55dd;\" href=\"https:\/\/www.ricardo.ch\/\" target=\"_blank\" rel=\"noopener\">Ricardo<\/a><span style=\"word-break: keep-all !important;\">,\u00a0<\/span><a style=\"color: #3d55dd;\" href=\"https:\/\/www.tutti.ch\/\" target=\"_blank\" rel=\"noopener\">Tutti<\/a><span style=\"word-break: keep-all !important;\">,\u00a0<\/span><a style=\"color: #3d55dd;\" href=\"https:\/\/www.ebay.ch\/\" target=\"_blank\" rel=\"noopener\">eBay<\/a><span style=\"word-break: keep-all !important;\">\u00a0and\u00a0<\/span><a style=\"color: #3d55dd;\" href=\"https:\/\/www.anibis.ch\/fr\/default.aspx\" target=\"_blank\" rel=\"noopener\">Anibis<\/a><span style=\"word-break: keep-all !important;\">. Weigh up whether you want a presence on all of these marketplaces or if you\u2019re better focusing on one or two that complement your product and target audience.<\/span><\/p><h4 style=\"margin: 1.25em 0px 0.2em; text-rendering: optimizelegibility; font-size: 32px; line-height: 40px; font-family: Roboto, sans-serif; letter-spacing: 0.0078125em; color: #1a1a1a;\">Select your city<\/h4><p style=\"margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px; word-break: keep-all !important;\"><span style=\"word-break: keep-all !important;\">For a relatively small country, Switzerland has 26 distinct districts called cantons. Add to this the influence of their French, German and Italian neighbours and you\u2019ll find a wide variety of business opportunities, landscapes and lifestyles across Switzerland.\u00a0<\/span><\/p><p style=\"margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px; word-break: keep-all !important;\"><span style=\"word-break: keep-all !important;\">Geneva has a place on the world stage as it\u2019s\u00a0<\/span><span style=\"word-break: keep-all !important;\">home to the headquarters of international organisations such as the United Nations, the Red Cross and the World Health Organisation. Setting up in this vibrant city could be a good option if international connections are important to your business.<\/span><\/p><p style=\"margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px; word-break: keep-all !important;\"><span style=\"word-break: keep-all !important;\">Zurich is the largest city in Switzerland and has a thriving financial services sector. With both the Alps and Lake Zurich nearby, the city could be a stunning setting for your next business venture.\u00a0<\/span><\/p><p style=\"margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px; word-break: keep-all !important;\"><span style=\"word-break: keep-all !important;\">Basel is located close to the Swiss border with France and Germany so is a good location if you plan on doing business in all three countries. It\u2019s the home of Switzerland\u2019s biggest convention centre and hosts major international trade fairs.\u00a0<\/span><\/p><p style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; color: #1a1a1a; font-family: Roboto, sans-serif; font-size: 16px; word-break: keep-all !important;\"><span style=\"word-break: keep-all !important;\">The best Swiss location for your business will depend on a number of factors including costs, nearby competitors, your target audience and workforce.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb6cdcf e-flex e-con-boxed e-con e-parent\" data-id=\"bb6cdcf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4395dac7 e-flex e-con-boxed e-con e-parent\" data-id=\"4395dac7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21fca289 elementor-widget elementor-widget-image\" data-id=\"21fca289\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/20240327031331810.png\" class=\"attachment-large size-large wp-image-26880\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/20240327031331810.png 160w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/20240327031331810-150x150.png 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfe7fe1 elementor-widget elementor-widget-heading\" data-id=\"7cfe7fe1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297f7067 elementor-widget elementor-widget-shortcode\" data-id=\"297f7067\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"blogs_container\">\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/optimising-product-sourcing-from-china\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/06\/Tips-to-optimise-product-sourcing-from-China\uff08V1\uff09.png\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/optimising-product-sourcing-from-china\/\">Tips to optimise product sourcing from China<\/a>\n                <\/h1>\n                <p>Let's break down the top strategies to optimise and simplify product sourcing from China.<\/p>\n                <span>Jun \/ 2024<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/best-foreign-currency-accounts-in-australia\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/06\/The-best-foreign-currency-accounts-in-Australia\uff08V1\uff09.png\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/best-foreign-currency-accounts-in-australia\/\">The best foreign currency accounts in Australia<\/a>\n                <\/h1>\n                <p>Discover the best foreign currency accounts in Australia in this roundup, to find out which one should be the leading choice for your business.<\/p>\n                <span>Jun \/ 2024<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/benefits-of-multi-currency-accounts\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/06\/The-benefits-of-multi-currency-accounts-for-your-business.png\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/benefits-of-multi-currency-accounts\/\">The benefits of multi-currency accounts for your business<\/a>\n                <\/h1>\n                <p>Multi-currency accounts are an alternative to local bank accounts, providing businesses with a single account to manage multiple currencies.<\/p>\n                <span>Jun \/ 2024<\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37723925 e-grid e-con-boxed e-con e-parent\" data-id=\"37723925\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f5c28d7 e-flex e-con-boxed e-con e-parent\" data-id=\"4f5c28d7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57078662 e-flex e-con-boxed e-con e-parent\" data-id=\"57078662\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebc4a45 elementor-widget elementor-widget-heading\" data-id=\"2ebc4a45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">You might also like<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b33b438 elementor-widget elementor-widget-text-editor\" data-id=\"3b33b438\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"x-text x-content e6829-e5 m59p-4 m59p-6\"><p>Insights from WorldFirst cover the latest FX news, top accounting tips, strategies to mitigate risk and key industry trends. Choose a category below to find out more.<\/p><\/div><div class=\"x-grid e6829-e6 m59p-7\"><div class=\"x-cell e6829-e7 m59p-8 m59p-9\"><div class=\"x-anchor-content\"><div class=\"x-anchor-text\">\u00a0<\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-651bdbcd e-flex e-con-boxed e-con e-parent\" data-id=\"651bdbcd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-137f1eb3 elementor-widget elementor-widget-button\" data-id=\"137f1eb3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/nz\/grow-your-business\/global-business-expansion\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business expansion<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12294168 elementor-widget elementor-widget-button\" data-id=\"12294168\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/nz\/grow-your-business\/online-seller-guides\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">eCommerce insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33be5bb2 elementor-widget elementor-widget-button\" data-id=\"33be5bb2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/nz\/grow-your-business\/customer-stories\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Customer stories<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38d02bc e-flex e-con-boxed e-con e-parent\" data-id=\"38d02bc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42c85a0c elementor-widget elementor-widget-heading\" data-id=\"42c85a0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Businesses trust WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3cc7ad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f3cc7ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Almost 1,000,000 businesses have sent USD$150B around the world with WorldFirst and its partner brands since 2004<\/li><li>Your money is safeguarded with leading financial institutions<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f38bcd6 elementor-widget elementor-widget-image\" data-id=\"6f38bcd6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"271\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/20240326104849999-1024x347.png\" class=\"attachment-large size-large wp-image-26881\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/20240326104849999-1024x347.png 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/20240326104849999-300x102.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/20240326104849999-768x260.png 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/20240326104849999-1536x520.png 1536w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/20240326104849999.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home\u00a0 &gt;\u00a0 Grow your Business\u00a0 &gt;\u00a0 Global Business Expansion \u00a0 Setting up a business in Switzerland? Here are 5 things to think about Bordering France, Germany and Italy, and boasting world-leading tech and finance sectors, Switzerland offers some exciting opportunities for new businesses.\u00a0 \u00a0 For all its beauty and dynamism, Switzerland is an expensive place [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":27000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What to know before starting a business in Switzerland | WorldFirst NZ<\/title>\n<meta name=\"description\" content=\"Efficient transport, high living standards and borders with France, Germany and Italy make Switzerland ideal for business \u2013 but are there any red flags?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What to know before starting a business in Switzerland\" \/>\n<meta property=\"og:description\" content=\"Efficient transport, high living standards and borders with France, Germany and Italy make Switzerland ideal for business \u2013 but are there any red flags?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/\" \/>\n<meta property=\"og:site_name\" content=\"WorldFirst NZ\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-22T10:22:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T09:32:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"What to know before starting a business in Switzerland\",\"datePublished\":\"2024-04-22T10:22:36+00:00\",\"dateModified\":\"2024-05-15T09:32:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/\"},\"wordCount\":1159,\"publisher\":{\"@id\":\"https:\/\/www.worldfirst.com\/nz\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland.jpeg\",\"articleSection\":[\"Global business expansion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/\",\"url\":\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/\",\"name\":\"What to know before starting a business in Switzerland | WorldFirst NZ\",\"isPartOf\":{\"@id\":\"https:\/\/www.worldfirst.com\/nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland.jpeg\",\"datePublished\":\"2024-04-22T10:22:36+00:00\",\"dateModified\":\"2024-05-15T09:32:39+00:00\",\"description\":\"Efficient transport, high living standards and borders with France, Germany and Italy make Switzerland ideal for business \u2013 but are there any red flags?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#primaryimage\",\"url\":\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland.jpeg\",\"contentUrl\":\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland.jpeg\",\"width\":2560,\"height\":1525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.worldfirst.com\/nz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Global business expansion\",\"item\":\"https:\/\/www.worldfirst.com\/nz\/insights\/category\/global-business-expansion\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What to know before starting a business in Switzerland\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.worldfirst.com\/nz\/#website\",\"url\":\"https:\/\/www.worldfirst.com\/nz\/\",\"name\":\"WorldFirst NZ\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.worldfirst.com\/nz\/#organization\"},\"alternateName\":\"WorldFirst\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.worldfirst.com\/nz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.worldfirst.com\/nz\/#organization\",\"name\":\"WorldFirst NZ\",\"url\":\"https:\/\/www.worldfirst.com\/nz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.worldfirst.com\/nz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2023\/07\/20250123083819650.png\",\"contentUrl\":\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2023\/07\/20250123083819650.png\",\"width\":238,\"height\":34,\"caption\":\"WorldFirst NZ\"},\"image\":{\"@id\":\"https:\/\/www.worldfirst.com\/nz\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.worldfirst.com\/nz\/insights\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What to know before starting a business in Switzerland | WorldFirst NZ","description":"Efficient transport, high living standards and borders with France, Germany and Italy make Switzerland ideal for business \u2013 but are there any red flags?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/","og_locale":"en_US","og_type":"article","og_title":"What to know before starting a business in Switzerland","og_description":"Efficient transport, high living standards and borders with France, Germany and Italy make Switzerland ideal for business \u2013 but are there any red flags?","og_url":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/","og_site_name":"WorldFirst NZ","article_published_time":"2024-04-22T10:22:36+00:00","article_modified_time":"2024-05-15T09:32:39+00:00","og_image":[{"width":2560,"height":1525,"url":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#article","isPartOf":{"@id":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/"},"author":{"name":"","@id":""},"headline":"What to know before starting a business in Switzerland","datePublished":"2024-04-22T10:22:36+00:00","dateModified":"2024-05-15T09:32:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/"},"wordCount":1159,"publisher":{"@id":"https:\/\/www.worldfirst.com\/nz\/#organization"},"image":{"@id":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland.jpeg","articleSection":["Global business expansion"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/","url":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/","name":"What to know before starting a business in Switzerland | WorldFirst NZ","isPartOf":{"@id":"https:\/\/www.worldfirst.com\/nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#primaryimage"},"image":{"@id":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland.jpeg","datePublished":"2024-04-22T10:22:36+00:00","dateModified":"2024-05-15T09:32:39+00:00","description":"Efficient transport, high living standards and borders with France, Germany and Italy make Switzerland ideal for business \u2013 but are there any red flags?","breadcrumb":{"@id":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#primaryimage","url":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland.jpeg","contentUrl":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2024\/04\/GBE-start-business-switzerland.jpeg","width":2560,"height":1525},{"@type":"BreadcrumbList","@id":"https:\/\/www.worldfirst.com\/nz\/insights\/global-business-expansion\/starting-business-switzerland\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.worldfirst.com\/nz\/"},{"@type":"ListItem","position":2,"name":"Global business expansion","item":"https:\/\/www.worldfirst.com\/nz\/insights\/category\/global-business-expansion\/"},{"@type":"ListItem","position":3,"name":"What to know before starting a business in Switzerland"}]},{"@type":"WebSite","@id":"https:\/\/www.worldfirst.com\/nz\/#website","url":"https:\/\/www.worldfirst.com\/nz\/","name":"WorldFirst NZ","description":"","publisher":{"@id":"https:\/\/www.worldfirst.com\/nz\/#organization"},"alternateName":"WorldFirst","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.worldfirst.com\/nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.worldfirst.com\/nz\/#organization","name":"WorldFirst NZ","url":"https:\/\/www.worldfirst.com\/nz\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.worldfirst.com\/nz\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2023\/07\/20250123083819650.png","contentUrl":"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/17\/2023\/07\/20250123083819650.png","width":238,"height":34,"caption":"WorldFirst NZ"},"image":{"@id":"https:\/\/www.worldfirst.com\/nz\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"","url":"https:\/\/www.worldfirst.com\/nz\/insights\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.worldfirst.com\/nz\/wp-json\/wp\/v2\/posts\/26999"}],"collection":[{"href":"https:\/\/www.worldfirst.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldfirst.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldfirst.com\/nz\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldfirst.com\/nz\/wp-json\/wp\/v2\/comments?post=26999"}],"version-history":[{"count":10,"href":"https:\/\/www.worldfirst.com\/nz\/wp-json\/wp\/v2\/posts\/26999\/revisions"}],"predecessor-version":[{"id":27408,"href":"https:\/\/www.worldfirst.com\/nz\/wp-json\/wp\/v2\/posts\/26999\/revisions\/27408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldfirst.com\/nz\/wp-json\/wp\/v2\/media\/27000"}],"wp:attachment":[{"href":"https:\/\/www.worldfirst.com\/nz\/wp-json\/wp\/v2\/media?parent=26999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldfirst.com\/nz\/wp-json\/wp\/v2\/categories?post=26999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldfirst.com\/nz\/wp-json\/wp\/v2\/tags?post=26999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}