About KeaBabies
KeaBabies is a global brand known for its high-quality lifestyle products. As part of its U.S. expansion, the company needed a more efficient way to manage international supplier payments and advertising expenses—while minimising currency exchange fees and maximising cashback opportunities.
Markets: North America, Europe, Australia
Goal: Increase U.S. market share while optimising global spending
The Challenge
Rising costs and missed savings
Rising supplier payments
High transaction fees and currency conversion costs increased global supplier expenses
Complex currency management
Frequent currency conversions led to unnecessary losses, reducing control over international payments
Limited cashback
Previous payment methods didn’t offer cashback, so high advertising costs weren’t offset by any rewards
We were spending a significant amount, but we weren’t getting any returns on that spending. We needed a better way to optimise costs and maximise rewards.
Jane Neo and Ivan Ong
Founders of KeaBabies
The solution
Switching to the World Card
More cashback on business expenses
Earned $1.8K in one week, far exceeding previous rewards from the unlimited 1.2% cashback feature
Multi-currency flexibility
Used one card to pay in 15 different currencies without extra conversion costs
Seamless ad payments
Set as the default method for Amazon ads, eliminating payment disruptions
With the World Card, we no longer worry about multiple conversions or losing out on cashback. We just load the right currencies and pay effortlessly.
Jane Neo and Ivan Ong
Founders of KeaBabies
The Results
$1.8K cashback in just one week
The impact was immediate:
$1.8K cashback earned in one week
A significant rebate on ad spend, turning everyday expenses into savings (December 2024)
Lower foreign exchange costs
Direct payments in 15 currencies, reducing conversion losses and 0% FX fees incurred when directly drawn from balance
More budget for growth
Cashback savings were reinvested into customer acquisition
The World Card isn’t just about spending—it’s about saving while spending. The more we use it, the more we get back, which directly supports our growth.
Scaling smarter with the World Card
With its U.S. expansion in full swing, KeaBabies plans to:
- Maximise cashback to reinvest in marketing and growth
- Consolidate global spending by using the World Card for all international payments.
- Use the multi-currency capabilities to their advantage, paying in 15 currencies with one card without extra fees
Advice for global brands
If you’re managing international payments, don’t leave money on the table. The World Card has saved us thousands while simplifying transactions—it’s a must-have for businesses scaling globally
