Other tools to help you get on the Amazon Best Sellers Lists

Exploring Amazon’s Best Sellers List is a solid start, but your competition is most likely doing the same. To really stand out in this competitive landscape, you’ll need to dig deeper and get more inventive with your research strategies. That’s where a medley of specialised tools comes into play, offering you more nuanced insights than a basic Amazon search. Using a combination of these will truly enhance your research toolkit.

The product research software listed below can provide data on the popularity of key terms, historical data on sales ranking, average price, historical sales volumes, profitability and even competitor tracking.

Google Keyword Planner

• What it does: This tool helps you identify popular search terms related to your products. Beyond helping you optimise your product listing, you can use it to assess search volume and visualise search trends
• Ease of use: Quite intuitive, even for those new to keyword research
• Pricing: Free to use

CamelCamelCamel

• What it does: This tool provides price history charts for millions of products across eight Amazon marketplaces
• Ease of use: Easy to use; simply plug in the Amazon URL or keywords
• Pricing: Free to use

Keepa

• What it does: Similar to CamelCamelCamel but with more features, including a product’s sales rank history across 12 Amazon marketplaces. It claims to have detailed history charts of over three billion products
• Ease of use: Moderate; it offers a lot of data that can be overwhelming
• Pricing: Free

Jungle Scout

• What it does: Built by sellers for sellers, this is a more specialised tool that helps sellers find profitable products to sell on Amazon
• Ease of use: User-friendly with a lot of tutorial support
• Pricing: Starts at USD $29/month

Helium 10

• What it does: A comprehensive suite of tools that covers keyword research, product research, listing optimisation, competitor analysis and more
• Ease of use: There’s a learning curve due to the number of features, but it’s well-documented
• Pricing: Free basic plan with limited features; premium plans start at USD $29/month

SellerApp

• What it does: As an AI-powered e-commerce intelligence platform built for Amazon, SellerApp analyses product profitability, tracks keywords and offers competitor intelligence
• Ease of use: Suitable for both beginners and experienced sellers
• Pricing: Freemium plan available; paid plans start at USD $49/month

ZonGuru

• What it does: Specialises in product research, business dashboards, and email automations for customer follow-ups and reviews. One nifty tool is its IP monitoring so you can be alerted when a competitor steals your intellectual property
• Ease of use: Dashboard is user-friendly with drag-and-drop features
• Pricing: Plans start at USD $49/month, with an option for a 7-day free trial

Each tool has its own unique feature and using them together can give you a well-rounded view of popular items which are likely to sell. Whether you’re new to selling or looking to improve your sales, these tools can provide the insights you need to make smarter decisions.

Find popular categories on Amazon

Unsurprisingly, the top-selling categories on Amazon all have one common characteristic – they appeal to a wide audience. Some product categories, such as beauty products in ‘Beauty and Personal Care’, lend themselves to frequent or repeat purchases, while others, like electronics, are updated frequently.

Here are some categories that are perennial favourites, which you can consider:

1. Electronics and gadgets: From smartphones to smart home devices, electronic products typically have high demand. The frequent release of updated models keeps the category fresh and consumers engaged
2. Fashion: Clothing, shoes, and accessories are constant bestsellers. The seasonal nature of fashion also means regular opportunities for sales peaks
3. Beauty and personal care: Self-care items like skincare items, makeup, and personal grooming tools often see consistent sales
4. Toys, leisure and entertainment: Particularly strong during the holiday season, this category can be lucrative year-round thanks to birthdays and other gift-giving occasions

Understanding these categories can give you a headstart in crafting your product listing strategies.

Consider seasonality when selling on Amazon

Seasonality is the secret sauce that can turn an ordinary product into a top-selling item. If you’re aiming for that coveted bestseller spot, then it’s vital to understand seasonality. Think about it: certain items like grills and sunscreen are practically flying off the virtual shelves come summer, while in winter, it’s all about cosy blankets and heating appliances. Tapping into these seasonal cycles can be a game-changer for your sales and search volumes.

But it’s not just about maximising sales during peak demand. It’s also smart inventory management. If you know that umbrellas are hot sellers in April (hello, spring showers!), you’ll make sure your stock levels are up to par. You don’t want to miss out on online sales because you’re out of stock. At the same time, being aware of seasonal highs and lows can help you price your product, with premium pricing when demand is hot and discounts during slower months to keep the cash flow steady and demand up.

It’s not just about picking the best product; it’s about using seasonality to improve every part of your selling strategy.

Assess your Amazon competition

Looking at what your competitors are doing can also give you ideas on what products might be a hit. Start with a broad niche or category that interests you. Let’s say you’re drawn to pet supplies. You’d jump onto Amazon and start exploring the bestsellers in this category. Note down the brands and businesses that appear repeatedly and their product offerings. These are your potential competitors if you decide to enter this space.

Take a closer look at their listings. What do their product titles include? How detailed are their descriptions? How professional do their photos look? These factors give you an idea of how advanced these sellers are and how tough the competition might be.

Beyond Amazon, a Google search or social media platforms like Instagram and Pinterest can be revealing. These sites can show you how these brands are marketing themselves, the lifestyle they’re promoting and, importantly, the customer engagement they’re getting.

Customer reviews are a good source of inspiration. Are customers repeatedly pointing out something they wish was different or better? These are your cues for what to do differently and how to nail down a product market niche.

Other factors to consider when selling on Amazon

Before you settle on a product to sell on Amazon, here are some practical factors to consider:

• Weight and dimensions: Heavier or bulkier items can create logistical challenges and mean higher shipping costs
• High return rates: Categories such as electronics or clothing are notorious for their high levels of return rates, so if you want to sell popular items in these categories, make sure you have a reverse logistics plan in place
• Seasonality: Seasonal items can bring in high revenue but also pose the risk of unsold stock and cash flow problems during off-peak times
• Regulations and Restrictions: Products like cosmetics or food items may require extra certifications and compliance, affecting your time-to-market and investment

You’re now armed with the tools you need to navigate Amazon’s landscape and launch your top-selling products. By learning what makes a product really popular and using specialised software to help you, you’re on your way to making more profitable decisions.

The Amazon marketplace is ever-changing. To be consistently successful, it’s not enough to know what’s popular right now, but to anticipate future trends. It’s about sustainable growth backed by reliable data. A well-thought-out approach and the right tools can mean the difference between just selling on Amazon and becoming a dominant player.

Ready to make your next move? Your path to Amazon success just got a whole lot clearer.

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