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Cookie policy
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Last updated: March 2025
Our website at worldfirst.com, owned and maintained by WorldFirst (“this Website”) uses cookies and similar technologies (such as pixels, beacons and tags, together as “cookies”) to distinguish you from other users of this Website. This helps us to provide you with a good experience when you browse this Website and also allows us to improve our Website.
While WorldFirst tries to keep the information in this Cookies Policy up-to-date, please note that the information in the Cookies Policy represents a snapshot in time, last updated and accurate as at the date stated above. Due the constant innovation of our Website, the non-static character of the Internet and the third parties involved in the use of cookies, it is possible that not all cookies and information are set out in this Cookies Policy.
To the extent that we collect personal data with the help of cookies, we will process it in accordance with our Website Privacy Policy.
What are cookies?
Cookies are small data files that a website automatically downloads to a user’s device when they visit a website. They are primarily used in helping the website recognise a user that has visited the website previously (such as remembering a user’s login, preferred language, font size and other display preferences). They can also store account and password information so a user doesn’t have to keep re-entering the information when they revisit the website or browse from one page to another.
A cookie will contain the name of internet location (the domain) from which the cookie has come and the lifetime of the cookie (a cookie will usually expire after a certain period of time). Cookies cannot be used to carry viruses or install malware on a user’s device.
Cookies used on this Website
We use four categories of cookies on our Website:
- Strictly necessary cookies. These are cookies that are required for the operation of this Website. They include, for example, cookies that enable you to log into secure areas of our Website.
- Analytics or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors interact with this Website when they are using it. This helps us to improve the way this Website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These cookies recognise your device when you return to this Website. They enable us to personalise our content for you and remember your preferences for example greetings, choice of language, region and login details.
- Marketing cookies. These cookies record your visit to this Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Depending on how long the cookies remain in your browser, they may also be divided into two different groups:
- Session cookies. These are temporary cookies that remain in the cookie file of your browser until you leave this Website.
- Persistent cookies. These remain in the cookie file of your browser even after you close the browser. They have expiration dates and can be used to store information that can be accessed across multiple browsing sessions.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
| Cookie name | Purpose/Description | Duration | Type |
|---|---|---|---|
| _bl_uid | A specific identifier used to track a user's session or behaviour in the browser. | 180 days | Necessary |
| acw_tc | Used to enhance the security of websites and web applications. | 30 minutes | Necessary |
| ar_debug | Supports Google attribution reporting API integration to reduce signal loss. | 30 days | Necessary |
| localTimeZone | Stores the user's time zone. | Session | Necessary |
| osano_consentmanager | Stores the current consent status of the user. | 1 year | Necessary |
| osano_consentmanager_uuid | Stores the user's unique consent identifier. | 1 year | Necessary |
| SERVERCORSID | This cookie is set by Slideshare's HAProxy load balancer to assign the visitor to a specific server. | Session | Necessary |
| SERVERID | This cookie is set by Slideshare's HAProxy load balancer to assign the visitor to a specific server. | Session | Necessary |
| spanner | Heat map analysis display. | Session | Necessary |
| sw | Used for purposes such as storing user session information, tracking user behaviour or authentication. | 1 year | Necessary |
| userId | Used for website user login. | Session | Necessary |
| wordpress_test_cookie | For testing and diagnostic purposes. When WordPress detects a possible problem with a plugin or theme, it sets this special cookie to check if the browser can accept cookies. | Session | Necessary |
| _uetsid | Collecting visitor behaviour data from multiple sites to present more relevant advertisements - this also allows sites to limit the number of times they see the same advertisement. | 1 day | Marketing/Analystics |
| _fbc | Placed by Facebook to store last visit | 90 days | Marketing |
| _fbp | Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. | 90 days | Marketing |
| _gcl_au | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. | 90 days | Marketing |
| _gcl_aw | Stores ad click information so that conversions can be attributed outside the landing page | 90 days | Marketing |
| _gcl_dc | The cookie is set by Google Analytics and is used for tracking ad clicks on DoubleClick, recording ad click data. | 90 days | Marketing |
| _gcl_gb | The cookie is set by Google Analytics and is used for tracking ad clicks on the Google Display Network, recording ad click data. | 90 days | Marketing |
| _hjCookieTest | Checks to see if the Hotjar Tracking Code can use cookies. If it can, a value of 1 is set. | Session | Marketing |
| _hjHasCachedUserAttributes | Enables us to know whether the data set in _hjUserAttributes Local Storage item is up to date or not. | Session | Marketing |
| _uetvid | Used to track visitors on multiple websites in order to present relevant adverts based on visitor preferences. | 390 days | Marketing |
| AnalyticsSyncHistory | For data synchronisation with third-party analytics services. | 30 days | Marketing |
| bcookie | Used to detect spam and improve website security. | 1 year | Marketing |
| bscookie | Used to recognise visitors through an application. For example, this allows visitors to log in to the website via their LinkedIn application. | 1 year | Marketing |
| id | Used for managing and optimising the display of advertisements across Google's advertising network. | 400 days | Marketing |
| IDE | Google DoubleClick is used to register and report on the behaviour of website users after they have viewed or clicked on advertisers' advertisements, with the aim of measuring the effectiveness of the advertisements and displaying targeted advertisements to users. | 400 days | Marketing |
| li_sugr | Collecting data on user behaviour and interactions to optimise the website and make advertisements on the site more relevant. | 90 days | Marketing |
| lidc | Registers which server cluster is serving the visitor. This is used in the context of load balancing to optimise the user experience. | 1 day | Marketing |
| MR | Used to analyse and track clicks on Bing ads. Stores user ID, ad display and click data. | 7 days | Marketing |
| MSPTC | For advertising and site analysis. | 390 days | Marketing |
| MUID | Widely used by Microsoft as a unique user ID. Cookies enable user tracking by synchronising IDs across many Microsoft domains. | 390 days | Marketing |
| receive-cookie-deprecation | Information on user behaviour is collected across multiple websites. This information is used to optimise the relevance of advertisements on the site. | 1 year | Marketing |
| UserMatchHistory | Track and analyse the behaviour and habits of website users. | 30 days | Marketing |
| _hjDonePolls | Hotjar cookie that is set once a user completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in. | 365 days |
Functionality |
| googtrans | The cookie is used to store the language selection for Google Translate, recording the target language chosen by the user. | Session | Functionality |
| robotId | This cookie is set by Xiaomoda to record the unique identifier of the user and the smart chat. | 4 hours | Functionality |
| robotName | This cookie is set by Xiaomoda to record the alias of the user and the smart chat | 4 hour | Functionality |
| robotSessionId | This cookie is set by Xiaomoda to record the unique identifier of the user's conversation with the smart chat | 4 hours | Functionality |
| wp_lang | Used to track and store user-selected language preferences for the site. | Session | Functionality |
| __emt_landing_last | 1. Tracking a user's first visit: helping website owners understand exactly what happened the first time a user visited a website. 2. Optimisation of the user experience: providing a more personalised experience by remembering information about the user's last visit. 3. Marketing campaign tracking: for websites that use certain marketing automation tools or services, such cookies can help track the effectiveness of specific marketing campaigns. |
330 days |
Analytics |
| __utma | Google Analytics sets this cookie to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics. | 400 days | Analytics |
| __utmb | Google Analytics sets this cookie to determine new sessions/visits. __utmb cookie is created when the JavaScript library executes and there are no existing __utma cookies. It is updated every time data is sent to Google Analytics. | 30 minutes | Analytics |
| __utmc | Google Analytics sets this cookie to enable interoperability with urchin.js, an older version of Google Analytics and is used in conjunction with the __utmb cookie to determine new sessions/visits. It is deleted when the user closes the browser. | Session | Analytics |
| __utmd | Associated with the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. | 30 minutes | Analytics |
| __utmt_UA-* | Google Analytics sets this cookie to gather statistical information about user behaviour on the website. | 10 minutes | Analytics |
| __utmz | Google Analytics sets this cookie to store the traffic source or campaign by which the visitor reached the site. | 182 days | Analytics |
| _ga | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. | 400 days | Analytics |
| _ga_RY038MK91J | Google Analytics sets this cookie to store and count page views. | 400 days | Analytics |
| _ga_Z1C97N01BT | Used to persist session state. | 2 years | Analytics |
| _gid | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. | 1 day | Analytics |
| _hjSession_1080835 | Gather statistics on visitors to the site, such as the number of visits, the average time spent on the site, and which pages were read. | 1 year | Analytics |
| _hjSessionResumed | A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session. | 30 minutes | Analytics |
| _hjSessionUser_1080835 | Gather statistics on visitors to the site, such as the number of visits, the average time spent on the site, and which pages were read. | 1 year | Analytics |
| isReturningVisitor28060 | Used to track whether a visitor is returning to the website, helping with personalised experiences and providing analytics data on user engagement and behaviour. | Session | Analytics |
| test_cookie | Cookies support detection: Check whether the user's browser allows cookies to be stored. | 4 hours | Analytics |
First and Third-party cookies
Whether a cookie is ‘first-party’ or ‘third-party’ refers to the network placing the cookie. First-party cookies are those set by us when you visit our Website whilst third-party cookies are set by approved partners.
Some of our performance and targeting cookies are managed by third parties. We carry out due diligence on these partners to ensure they have robust security systems and only permits them to use cookies for their intended purpose. Data collected from third-party cookies is stored by the third-party and not on our systems, although we are granted access.
From time to time, we may also embed external content from other third-party websites within our own Website and emails. This could include sites such as Facebook, X (formerly known as Twitter) and YouTube. Their cookie usage polices are available on their own websites.
Please note the following third parties may deploy cookies on our Website:
- Cloudflare
- Slideshare
- Amazon Web Services
- AB Tasty
- LiveAgent
- DoubleClick
- Google / Google Analytics
- New Relic
- Hotjar
- Microsoft
- Meta (formerly known as Facebook)
- WordPress
- Xiaomoda
- Osano
We may (in accordance with our Website Privacy Policy) share within the WorldFirst Group of Companies (including companies within the Ant Group) data that may identify you.
Managing Cookies
If you wish to disable the cookies used on this Website or manage your preferences for various types of cookies, you may change the settings on your browser. Through your browser preferences, it is also possible to delete cookies installed in the past, including the cookies that might possibly have saved the consent for the installation of cookies by this Website. It is important to note that by disabling all cookies, the functioning of this Website (and your use of this Website) may be compromised.
Please use the below links to find out how to manage cookies on popular browsers:
To learn more about controlling cookies on the browser of your mobile device, please refer to your handset manual.
Changes to the Cookies Policy
We may update this Cookies Policy from time to time and you should review this policy periodically to stay informed. If you continue to use our services following any such update, you will be deemed to have read and agreed to the updated terms of this Cookies Policy.
