{"id":46250,"date":"2024-12-10T02:38:52","date_gmt":"2024-12-10T02:38:52","guid":{"rendered":"https:\/\/www.worldfirst.com\/uk\/?p=46250"},"modified":"2024-12-10T02:46:42","modified_gmt":"2024-12-10T02:46:42","slug":"consumer-trends-china-2022-2023","status":"publish","type":"post","link":"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/consumer-trends-china-2022-2023\/","title":{"rendered":"Consumer trends in China for 2022 and 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46250\" class=\"elementor elementor-46250\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0b97df e-flex e-con-boxed e-con e-parent\" data-id=\"1c0b97df\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6abae4b0 elementor-widget elementor-widget-text-editor\" data-id=\"6abae4b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a href=\"https:\/\/www.worldfirst.com\/uk\/\">Home<\/a>\u00a0 &gt;\u00a0\u00a0 <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/\">Blogs<\/a>\u00a0 &gt;\u00a0 <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/\">Doing business with China<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39e55cdb e-flex e-con-boxed e-con e-parent\" data-id=\"39e55cdb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d1cb7 elementor-widget elementor-widget-heading\" data-id=\"c0d1cb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Consumer trends in China for 2022 and 2023<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b0051 elementor-widget elementor-widget-text-editor\" data-id=\"d1b0051\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We break down the\u00a0<i>what<\/i>,\u00a0<i>where<\/i>\u00a0and\u00a0<i>how<\/i>\u00a0of Chinese consumer trends so you can enter 2022\/23 ready to grow your revenue.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-172493c0 e-flex e-con-boxed e-con e-parent\" data-id=\"172493c0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d9a9e1 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8d9a9e1\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"476\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/chinese-consumer.jpg\" class=\"attachment-large size-large wp-image-46251\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/chinese-consumer.jpg 900w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/chinese-consumer-300x179.jpg 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/chinese-consumer-768x457.jpg 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/chinese-consumer-360x214.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-768b6592 e-flex e-con-boxed e-con e-parent\" data-id=\"768b6592\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb1ca79 elementor-widget elementor-widget-text-editor\" data-id=\"6eb1ca79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What does the future hold for consumer trends in China? Unlike much of the rest of the world, China is rebounding strongly from the economic impacts of Covid-19.\u00a0<\/p><p>The\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-01-18\/how-china-s-economy-grew-in-2021-despite-a-property-slump#:~:text=China's%20economy%20grew%20at%20a,crackdown%20on%20big%20technology%20companies.\" target=\"_blank\" rel=\"noopener\">Chinese economy grew by 8.1% in 2021<\/a>, according to reports from Bloomberg. But what about 2022 and 2023? Specifically, how are demographic and economic forces combining to shape consumer trends in China?\u00a0<\/p><p>We thought we\u2019d take a look at how Chinese shopping habits are transforming so you can best position your business to meet them. We\u2019ll also go over some budding consumer and product categories you could consider using for future growth opportunities.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b35e56 elementor-widget elementor-widget-heading\" data-id=\"b35e56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumer trends in China coming in 2022\/23<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65480 elementor-widget elementor-widget-text-editor\" data-id=\"65480\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Amidst trade negotiations and a modernising economy, Chinese consumer tastes are evolving. While some consumer cohorts are becoming frugal, others are upscaling to premium and better-value goods.\u00a0<\/p><p>Your businesses will need to capitalise on the trends outlined below to adapt to the shifting trading landscape and consumer tastes.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02cc0c6 elementor-widget elementor-widget-heading\" data-id=\"02cc0c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How is commerce changing? New Chinese consumer habits<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462dd0ef elementor-widget elementor-widget-heading\" data-id=\"462dd0ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital is in<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f93128 elementor-widget elementor-widget-text-editor\" data-id=\"21f93128\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>E-commerce will continue to dominate in China in 2022 and 2023.\u00a0<\/p><p>With over\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/277391\/number-of-online-buyers-in-china\/\" target=\"_blank\" rel=\"noopener\">700 million buyers<\/a>\u00a0\u2014 or\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/261661\/digital-buyer-penetration-in-china\/\" target=\"_blank\" rel=\"noopener\">over 58% of its population<\/a>\u00a0\u2014 China had the largest digital consumer population in the world in 2020. If this wasn\u2019t enough, recent global events have intensified China\u2019s digital buyer penetration: accelerating the existing digital transformation of online businesses and inspiring the transformation whole-cloth in others.<\/p><p>Tech firms like Alibaba experienced a\u00a0<a href=\"https:\/\/www.alibabagroup.com\/en\/news\/press_pdf\/p210202.pdf\" target=\"_blank\" rel=\"noopener\">near-40% revenue surge<\/a>\u00a0as consumers turned to online shopping. As the only medium capable of facilitating purchases while social distancing measures were in place, e-commerce grew.\u00a0<\/p><p>Even traditionally offline businesses explored digital transformations of their own, as they were keen to make customers comfortable. For example,\u00a0<a href=\"https:\/\/www.prnewswire.com\/news-releases\/ping-an-good-doctor-issues-2019-sustainable-development-report-platform-visits-hit-1-11-billion-during-epidemic-301005828.html\" target=\"_blank\" rel=\"noopener\">medical consultations<\/a>\u00a0and\u00a0<a href=\"https:\/\/news.cgtn.com\/news\/2020-04-29\/China-s-housing-market-goes-digital-amid-pandemic-Q5wYnXwuVG\/index.html\" target=\"_blank\" rel=\"noopener\">property viewings<\/a>\u00a0were increasingly conducted over live video streams.<\/p><p>As a result, Chinese consumers were more comfortable than ever navigating digital business relationships in 2021. In 2022\/23, businesses that deliver a seamless online customer experience and prioritise digital optimisation and transformation should expect to thrive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b01cba9 elementor-widget elementor-widget-heading\" data-id=\"b01cba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is physical retail still relevant?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5579c0e elementor-widget elementor-widget-text-editor\" data-id=\"5579c0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While e-commerce is the de facto purchase method for\u00a0<a href=\"https:\/\/www.emarketer.com\/content\/global-historic-first-ecommerce-china-will-account-more-than-50-of-retail-sales\" target=\"_blank\" rel=\"noopener\">over 50% of Chinese consumers<\/a>, physical retail still has a place in the future of Chinese purchasing habits.\u00a0<\/p><p>An exciting new retail model is poised to take over China, especially in product categories like fashion. The \u2018<a href=\"https:\/\/www.voguebusiness.com\/consumers\/welcome-to-chinas-new-neighbourhood-stores\" target=\"_blank\" rel=\"noopener\">new neighbourhood store<\/a>\u2019 is a place where connection comes first, and sales come second. Physical storefronts are transformed into intimate brand spaces, inviting shoppers to sample innovative product displays and lifestyle services. The result is a fresh retail-social hub that also acts as a pick-up point for online purchases.<\/p><p>Though \u2018traditional\u2019 retail stores still feature across China, digital plays a large part in the consumer equation. China pioneers a blended customer experience, leading the world in\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/1243879\/china-mobile-payment-penetration-rate\/\" target=\"_blank\" rel=\"noopener\">mobile payments<\/a>\u00a0\u2014 even if purchases are conducted in physical stores. Therefore, make sure you\u2019re delivering an optimised customer experience, whether on or offline.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6230289 elementor-widget elementor-widget-heading\" data-id=\"6230289\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social commerce: word of mouth like you\u2019ve never seen it<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ecfd9 elementor-widget elementor-widget-text-editor\" data-id=\"c6ecfd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Social commerce, where social media acts as a direct sales platform, is a growing sector of UK and US e-commerce. However, social commerce has been a mainstay in China for years and is now more important than ever.\u00a0<\/p><p>Like its online buyer population, China is home to the\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/278341\/number-of-social-network-users-in-selected-countries\/\" target=\"_blank\" rel=\"noopener\">world\u2019s largest social media user-base<\/a>, with each person spending around\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/265176\/average-online-time-of-users-in-china\/\" target=\"_blank\" rel=\"noopener\">4 hours a day online<\/a>. As a result, social commerce is a major Chinese pastime, generating around\u00a0<a href=\"https:\/\/www.statista.com\/chart\/23492\/monthly-active-users-on-selected-chinese-social-e-commerce-platforms\/\" target=\"_blank\" rel=\"noopener\">$300 billion (USD)<\/a>\u00a0each year.<\/p><p>Consumers can shop by tuning in to live streams with influencers \u2014 similar to televised shopping channels \u2014 or simply by scrolling through posts. Purchases are often handled in-house by the social media app itself, creating an effective sales funnel and eased purchase experience.<\/p><p>Social commerce in China is predicted to grow by over\u00a0<a href=\"https:\/\/www.emarketer.com\/content\/global-historic-first-ecommerce-china-will-account-more-than-50-of-retail-sales\" target=\"_blank\" rel=\"noopener\">18% in 2022<\/a>. Therefore, brands selling to Chinese consumers absolutely must create a social commerce strategy to compete in the immediate future. Savvy social media sellers targeting Chinese consumers should look at selling on Weibo through marketplaces like Tmall Global, or Pinduoduo which targets customers using the WeChat social media platform.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b362ed6 e-flex e-con-boxed e-con e-parent\" data-id=\"7b362ed6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d88b6bd elementor-widget elementor-widget-template\" data-id=\"2d88b6bd\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45097\" class=\"elementor elementor-45097\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c252ce e-con-full e-flex e-con e-parent\" data-id=\"c252ce\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d0dfaa8 e-flex e-con-boxed e-con e-child\" data-id=\"3d0dfaa8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c260cf4 elementor-widget elementor-widget-heading\" data-id=\"c260cf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Open a World Account for free<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfe13b9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4cfe13b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Open 20+ local currency accounts and get paid like a local<\/li><li>Pay suppliers, partners and staff worldwide in 100+ currencies<\/li><li>Collect payments for free from 130+ marketplaces and payment gateways, including Amazon, Etsy, PayPal and Shopify<\/li><li>Save with competitive exchange rates on currency conversions and transfers<\/li><li>Lock in exchange rates for up to 24 months for cash flow certainty<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf1e215 elementor-widget elementor-widget-button\" data-id=\"4bf1e215\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=GB&#038;lang=en-GB\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d21a084 e-flex e-con-boxed e-con e-parent\" data-id=\"3d21a084\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff9963b elementor-widget elementor-widget-spacer\" data-id=\"3ff9963b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72fb9079 elementor-widget elementor-widget-heading\" data-id=\"72fb9079\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who is spending what? Emerging Chinese consumer categories<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-356f7aa3 elementor-widget elementor-widget-text-editor\" data-id=\"356f7aa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So far, we\u2019ve covered\u00a0<i>how<\/i>\u00a0customers are buying, but what about\u00a0<i>who<\/i>? Demographic changes are producing new consumer demands and consumer trends in China.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f790c elementor-widget elementor-widget-heading\" data-id=\"b7f790c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chinese luxury customers: Savvier than you think<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a911d39 elementor-widget elementor-widget-text-editor\" data-id=\"1a911d39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Around\u00a0<a href=\"https:\/\/www.goldmansachs.com\/insights\/macroeconomic-insights\/growth-of-china\/chinese-consumer\/\" target=\"_blank\" rel=\"noopener\">1.4 million<\/a>\u00a0people in China have an average annual income of $500,000 (USD). This wealthy cohort is the primary driver behind China\u2019s demand for premium goods. However, even among the middle and working classes of China (where incomes range between $5,000 and $10,000 (USD) per month on average), high-end goods are becoming more popular as consumers seek quality and products that reflect their upwardly mobile lifestyle.\u00a0<\/p><p>In general,\u00a0<a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/featured%20insights\/china\/china%20still%20the%20worlds%20growth%20engine%20after%20covid%2019\/mckinsey%20china%20consumer%20report%202021.pdf\" target=\"_blank\" rel=\"noopener\">Chinese consumers are becoming more selective in the products they buy<\/a>, investing in quality products they can use for longer. As we enter 2022\/23, businesses should emphasise the standard of their goods or services, and the value customers can gain from brands in their marketing.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-049c551 elementor-widget elementor-widget-heading\" data-id=\"049c551\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gen Z: A new type of consumer<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf2f79 elementor-widget elementor-widget-text-editor\" data-id=\"faf2f79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>China\u2019s youngest consumer cohort is debuting in the market, so what does this mean for your business?<\/p><p>Chinese Gen Z\u2019ers, born somewhere between 1997 and 2010, make up around 15% of the Chinese population. Note that this number changes depending on where you draw the generational boundary. Nevertheless, like their peers across the globe, they\u2019re buyers who prefer online shopping and use credit purchases to bridge budget gaps. However, they\u2019re also more brand-loyal.<\/p><p>Survey data indicates that\u00a0<a href=\"https:\/\/www.mckinsey.com\/cn\/our-insights\/our-insights\/chinas-gen-z-are-coming-of-age-heres-what-marketers-need-to-know\" target=\"_blank\" rel=\"noopener\">young Chinese consumers want customised offers<\/a>\u00a0and high-quality goods. Businesses that are able to satisfy this dynamic consumer group can expect to enjoy enduring brand loyalty.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09edf3c elementor-widget elementor-widget-heading\" data-id=\"09edf3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lower-tier cities: Areas for growth<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60cd6ca elementor-widget elementor-widget-text-editor\" data-id=\"60cd6ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cities like Mianyang, Yancheng, and Zigong will grow as they develop economically. As a result,\u00a0<a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/featured%20insights\/china\/china%20consumer%20report%202020%20the%20many%20faces%20of%20the%20chinese%20consumer\/china-consumer-report-2020-vf.pdf\" target=\"_blank\" rel=\"noopener\">incomes for middle class consumers are increasing faster<\/a>\u00a0in these regions than in China\u2019s main coastal cities like Beijing and Shanghai.<\/p><p>Businesses approaching 2022\/23 should consider using sophisticated online advertising techniques to target consumers in these areas and grow their brand awareness.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778c930 elementor-widget elementor-widget-heading\" data-id=\"778c930\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s popular? Growing product categories<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc0de7 elementor-widget elementor-widget-text-editor\" data-id=\"1bc0de7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Regardless of who\u2019s got the money to spend or how they use it, every business wants to know the next \u201cit\u201d item. We\u2019ve identified some of 2022\/23\u2019s most lucrative expanding product categories below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bfe4b4 elementor-widget elementor-widget-heading\" data-id=\"8bfe4b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Health and wellbeing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f8050 elementor-widget elementor-widget-text-editor\" data-id=\"30f8050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Like the UK, China has a considerable ageing population, with around 223 million people born before 1965. This cohort is keen to maintain their health and spend the money to do so. Older\u00a0<a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/feeling-good-the-future-of-the-1-5-trillion-wellness-market\" target=\"_blank\" rel=\"noopener\">Chinese consumers strongly prefer all-natural products<\/a>, so whether you\u2019re offering nutritional supplements or home remedies in 2022\/23, make sure they\u2019re free from artificial chemicals.<\/p><p>Younger consumers are equally concerned with their health, albeit from a different angle.\u00a0<a href=\"https:\/\/channels.ft.com\/en\/transact\/chinas-generation-z\/\" target=\"_blank\" rel=\"noopener\">Gen Z consumers alone make up a quarter of China\u2019s gym users<\/a>\u00a0and have driven growth in healthy foodstuffs like low-sugar drinks and high-protein meal replacements.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ad564 elementor-widget elementor-widget-heading\" data-id=\"b5ad564\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Homeware and lifestyle goods<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4062f9 elementor-widget elementor-widget-text-editor\" data-id=\"f4062f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The average Chinese consumer currently spends around\u00a0<a href=\"https:\/\/www.gspublishing.com\/content\/research\/en\/reports\/2015\/01\/12\/08854722-07b8-41af-8863-50d3c1811953.pdf\" target=\"_blank\" rel=\"noopener\">half of their income on home and food expenses<\/a>. As the economy modernises and consumers gain more free time to socialise, their homes and lifestyles are taking priority.\u00a0<\/p><p>Popular goods entering 2023\/23 include\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/562081\/global-beauty-and-personal-care-market-value-by-country\/\" target=\"_blank\" rel=\"noopener\">personal care items<\/a>\u00a0(like makeup and fragrances),\u00a0<a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/featured%20insights\/china\/china%20consumer%20report%202020%20the%20many%20faces%20of%20the%20chinese%20consumer\/china-consumer-report-2020-vf.pdf\" target=\"_blank\" rel=\"noopener\">fashion<\/a>\u00a0(especially within younger consumers who favour domestic brands as part of a \u201cChina-chic\u201d movement), and\u00a0<a href=\"https:\/\/www.statista.com\/outlook\/dmo\/ecommerce\/furniture-appliances\/furniture-homeware\/china\" target=\"_blank\" rel=\"noopener\">homeware<\/a>\u00a0like appliances and furnishings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2cbfc1 elementor-widget elementor-widget-heading\" data-id=\"c2cbfc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to improve your customer experience in Chinese markets<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c526aef elementor-widget elementor-widget-text-editor\" data-id=\"c526aef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Businesses selling to Chinese consumers can deliver a better customer experience by showing prices in China\u2019s own currency, the renminbi. Customers don\u2019t have to convert currency values and can understand the value of their purchases better.\u00a0<\/p><p>Until recently, businesses had to convert transactions to and from the US dollar using complicated processes involving overseas bank accounts. However, currency transfer providers like WorldFirst offer businesses innovative solutions to handle currency transfers more easily.<\/p><p>By using a\u00a0<a href=\"https:\/\/www.worldfirst.com\/uk\/international-collections\/\" target=\"_blank\" rel=\"noopener\">WorldFirst International Collections Account,<\/a>\u00a0your small businesses can access fast and affordable transfers on more than 60 different currencies.\u00a0<\/p><p>WorldFirst can also help you transfer money in hours, not days. All you have to do is meet the\u00a0<a href=\"https:\/\/www.worldfirst.com\/downloads\/payment-cut-off-times-utc.pdf\" target=\"_blank\" rel=\"noopener\">cut-off times<\/a>\u00a0and WorldFirst handles the rest.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19640210 elementor-widget elementor-widget-image\" data-id=\"19640210\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810.png\" class=\"attachment-large size-large wp-image-32122\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810.png 160w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810-150x150.png 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51879f26 elementor-widget elementor-widget-heading\" data-id=\"51879f26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6129455a e-flex e-con-boxed e-con e-parent\" data-id=\"6129455a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-385ce179 e-flex e-con-boxed e-con e-child\" data-id=\"385ce179\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f26c7e7 Last3Articles elementor-widget elementor-widget-shortcode\" data-id=\"7f26c7e7\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"blogs_container\">\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/why-does-china-have-two-currencies\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2025\/03\/136257021.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/why-does-china-have-two-currencies\/\">Why does China have two currencies?<\/a>\n                <\/h1>\n                <p>Chinese money has two names that are often used interchangeably. Read on to find out the key differences between CNH and CNY.<\/p>\n                <span>Mar \/ 2025<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/five-tips-for-canton-fair\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2025\/02\/1728977370604-1.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/five-tips-for-canton-fair\/\">5 tips for first-time visitors to the Canton Fair<\/a>\n                <\/h1>\n                <p>Find essential tips for the biannual Canton Fair in Guangzhou. Plan your trip for a seamless sourcing experience at China\u2019s premier trade event.<\/p>\n                <span>Feb \/ 2025<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/china-business-tips\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/AdobeStock_.china_.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/china-business-tips\/\">8 tips for doing business in China<\/a>\n                <\/h1>\n                <p>A massive opportunity for British entrepreneurs is waiting in China. Find out more in this article.<\/p>\n                <span>Dec \/ 2024<\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70807b02 e-grid e-con-boxed e-con e-child\" data-id=\"70807b02\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70999286 e-flex e-con-boxed e-con e-parent\" data-id=\"70999286\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d339bce elementor-widget elementor-widget-template\" data-id=\"6d339bce\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45101\" class=\"elementor elementor-45101\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d900fac e-flex e-con-boxed e-con e-parent\" data-id=\"6d900fac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36c1eca9 e-flex e-con-boxed e-con e-parent\" data-id=\"36c1eca9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c238113 elementor-widget elementor-widget-heading\" data-id=\"4c238113\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">You might also like<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f9ec2 elementor-widget elementor-widget-text-editor\" data-id=\"b7f9ec2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WorldFirst articles cover strategies to mitigate risk, the latest FX insights, steps towards global expansion and key industry trends. Choose a category, product or service below to find out more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6457b31 e-grid e-con-boxed e-con e-parent\" data-id=\"6457b31\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27fa6f1 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"27fa6f1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/for-online-sellers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accounts for online sellers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6712d69 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6712d69\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/for-importers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accounts for importers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d3516 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"e0d3516\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Exploring new markets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c09e4 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"a5c09e4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Doing business with China<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea8463 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"cea8463\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/global-insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Global insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cacb43 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6cacb43\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/international-transactions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">International transactions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e016d elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"77e016d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/marketplaces\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketplace partnerships<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d4375 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"10d4375\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">E-commerce guides<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64a8b7be e-flex e-con-boxed e-con e-parent\" data-id=\"64a8b7be\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fbb0a96 elementor-widget elementor-widget-template\" data-id=\"3fbb0a96\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45104\" class=\"elementor elementor-45104\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div 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2004<\/li><li>Your money is safeguarded with leading financial institutions<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658bb0a0 elementor-widget elementor-widget-image\" data-id=\"658bb0a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"271\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-1024x347.png\" class=\"attachment-large size-large wp-image-32123\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-1024x347.png 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-300x102.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-768x260.png 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-1536x520.png 1536w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-360x122.png 360w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home\u00a0 &gt;\u00a0\u00a0 Blogs\u00a0 &gt;\u00a0 Doing business with China Consumer trends in China for 2022 and 2023 We break down the\u00a0what,\u00a0where\u00a0and\u00a0how\u00a0of Chinese consumer trends so you can enter 2022\/23 ready to grow your revenue. What does the future hold for consumer trends in China? Unlike much of the rest of the world, China is rebounding strongly [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":46251,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer trends in China for 2022 and 2023 | WorldFirst UK<\/title>\n<meta name=\"description\" content=\"In this guide, we have explained how you can best position your business with the changing consumer trends in China.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/consumer-trends-china-2022-2023\/\" \/>\n<meta property=\"og:locale\" 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