{"id":46674,"date":"2024-12-17T07:03:40","date_gmt":"2024-12-17T07:03:40","guid":{"rendered":"https:\/\/www.worldfirst.com\/uk\/?p=46674"},"modified":"2024-12-17T07:09:31","modified_gmt":"2024-12-17T07:09:31","slug":"back-to-school-e-commerce-guide","status":"publish","type":"post","link":"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/back-to-school-e-commerce-guide\/","title":{"rendered":"How to get your online business ready for the back to school rush"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46674\" class=\"elementor elementor-46674\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7802fc25 e-flex e-con-boxed e-con e-parent\" data-id=\"7802fc25\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-185b6163 elementor-widget elementor-widget-text-editor\" data-id=\"185b6163\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a href=\"https:\/\/www.worldfirst.com\/uk\/\">Home<\/a>\u00a0 &gt;\u00a0\u00a0 <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/\">Blogs<\/a>\u00a0 &gt;\u00a0 <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/\">E-commerce guides<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22f9d13b e-flex e-con-boxed e-con e-parent\" data-id=\"22f9d13b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99145fa elementor-widget elementor-widget-heading\" data-id=\"99145fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">How to get your online business ready for the back to school rush<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e427ba elementor-widget elementor-widget-text-editor\" data-id=\"64e427ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Use the quiet summer months to get your online business ready for back to school shoppers. Here&#8217;s what you need to know.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a769e99 e-flex e-con-boxed e-con e-parent\" data-id=\"1a769e99\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94581d7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"94581d7\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"476\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/AdobeStock_366723528.jpg\" class=\"attachment-large size-large wp-image-46675\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/AdobeStock_366723528.jpg 900w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/AdobeStock_366723528-300x179.jpg 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/AdobeStock_366723528-768x457.jpg 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/AdobeStock_366723528-360x214.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f08c36d e-flex e-con-boxed e-con e-parent\" data-id=\"1f08c36d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-526fba56 elementor-widget elementor-widget-text-editor\" data-id=\"526fba56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Back to school sales come around every year, and it&#8217;s a time when parents of schoolchildren, teachers, and students of all ages start to shop for new equipment before the start of the next academic year.\u00a0<\/p><p>It&#8217;s also a season of turning over a new leaf, and for e-commerce sellers, a time to start stocking up on back to school products.\u00a0<\/p><p>So, with that in mind, this article will teach e-commerce sellers how to put their best foot forward to maximise sales and brand awareness over the back to school sales season.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b3f46c elementor-widget elementor-widget-heading\" data-id=\"43b3f46c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why focus on the back to school period?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bded1cb elementor-widget elementor-widget-heading\" data-id=\"4bded1cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversion rates are higher<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a48f7bd elementor-widget elementor-widget-text-editor\" data-id=\"a48f7bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Following on from the\u00a0<a href=\"https:\/\/www.salecycle.com\/blog\/stats\/when-are-people-most-likely-to-buy-online\/\" target=\"_blank\" rel=\"noopener\">relatively quieter months of July and August<\/a>, September typically sees higher conversion rates for e-commerce sellers due to increased demand from families and students.\u00a0<\/p><p>To illustrate, UK web traffic to e-commerce sites\u00a0<a href=\"https:\/\/internetretailing.net\/industry\/back-to-school-gives-online-sales-a-12-boost-data-shows\/\" target=\"_blank\" rel=\"noopener\">reached its year high on Sunday 4th September 2022<\/a>. This is a 12.8% increase on the daily average for September. Also, after Christmas and Easter, M&amp;S reported that the back to school shopping period is now its\u00a0<a href=\"https:\/\/internetretailing.net\/industry\/back-to-school-gives-online-sales-a-12-boost-data-shows\/\" target=\"_blank\" rel=\"noopener\">third-largest retail occasion.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16da562 elementor-widget elementor-widget-heading\" data-id=\"16da562\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The market gets very competitive<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a4659 elementor-widget elementor-widget-text-editor\" data-id=\"28a4659\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Back to school products have an evergreen nature because they are in demand every year. Students will always require stationery, school uniforms, and updated computer equipment.\u00a0<\/p><p>This results in sellers vying for customers within a limited number of product categories since a student only requires a single pencil case or pair of shoes to start the new academic year. Therefore, brand competitiveness increases during the back to school shopping season.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c033e0c elementor-widget elementor-widget-heading\" data-id=\"c033e0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">It's a chance to improve customer loyalty<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-864438f elementor-widget elementor-widget-text-editor\" data-id=\"864438f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For retailers that do an excellent job of marketing and promotions, the back to school season is a chance to win loyalty from customers who need to replenish their school supplies or buy the next size up in clothing as their children grow, etc.\u00a0<\/p><p>Therefore, offering outstanding customer service is vital for maintaining connections with customers (more on this later).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f92388a elementor-widget elementor-widget-heading\" data-id=\"f92388a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to score an A in back to school sales <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357c7d2 elementor-widget elementor-widget-heading\" data-id=\"357c7d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do your homework <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff3d5d elementor-widget elementor-widget-text-editor\" data-id=\"1ff3d5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mark your calendars with the back to school dates across all selling regions and start planning your promotions around one month ahead of term dates.<\/p><p>Across the UK, the exact summer holiday dates for students\u00a0vary\u00a0depending\u00a0on the country.\u00a0<\/p><ul><li aria-level=\"1\">In England, 24th July &#8211; 31st August 2023<\/li><li aria-level=\"1\">In Scotland, 29th June &#8211; 15th August 2023<\/li><li aria-level=\"1\">In Wales, 25th July &#8211; 1st September 2023<\/li><li aria-level=\"1\">In Northern Ireland, 3rd July 2023 &#8211; 1st September 2023<\/li><\/ul><p>In the UK, digital sales revenues were\u00a0<a href=\"https:\/\/internetretailing.net\/industry\/back-to-school-gives-online-sales-a-12-boost-data-shows\/\" target=\"_blank\" rel=\"noopener\">38.4%<\/a>\u00a0higher in the last week of August 2022 compared with the first week of September.\u00a0Additionally,\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/19l898yiSDPFAF-19bE803TT7XZKZRymy\/view\" target=\"_blank\" rel=\"noopener\">53%<\/a>\u00a0of consumers started purchasing back to school products in mid-August.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd4f4c1 elementor-widget elementor-widget-heading\" data-id=\"dd4f4c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get your stock right<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2956a133 elementor-widget elementor-widget-text-editor\" data-id=\"2956a133\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Some schools provide students with a list of products they must purchase before the new school year. Things like approved uniforms, non-branded PE kits or specific items, like scientific calculators that include advanced operation buttons for use in subjects like trigonometry.\u00a0<\/p><p>Moreover, depending on the region you&#8217;re selling in, some schools will provide notebooks, pens and pencils to students, so e-commerce sellers may need to consider how profitable selling these items in their stores may be.\u00a0Therefore, it&#8217;s vital to research the best-selling back to school products in detail. Here, we&#8217;ve compiled a list of ideas to help inspire your research.<\/p><p>\u00a0<\/p><p><b>Stationery:<\/b>\u00a0in 2022,\u00a0<a href=\"https:\/\/www.digitalturbine.com\/blog\/consumer-research\/back-to-school-europe-22\/\" target=\"_blank\" rel=\"noopener\">66%<\/a>\u00a0of consumers in the UK planned to buy stationery items like pencils, notebooks and erasers as part of their back to school preparations.<\/p><p><b>Clothing:<\/b>\u00a0in 2022,\u00a0<a href=\"https:\/\/www.digitalturbine.com\/blog\/consumer-research\/back-to-school-europe-22\/\" target=\"_blank\" rel=\"noopener\">54%<\/a>\u00a0of Brits planned to buy clothing and accessories for the new school year.\u00a0<\/p><p><b>Electronics:<\/b>\u00a0<a href=\"https:\/\/www.digitalturbine.com\/blog\/consumer-research\/back-to-school-europe-22\/\" target=\"_blank\" rel=\"noopener\">42%<\/a>\u00a0of Brits planned to buy electronics (such as laptops, tablets and web conferencing equipment) in their back to school shopping in 2022.\u00a0<\/p><p><b>General office supplies<\/b>:\u00a0<a href=\"https:\/\/www.digitalturbine.com\/blog\/consumer-research\/back-to-school-europe-22\/\" target=\"_blank\" rel=\"noopener\">26%<\/a>\u00a0of Brits planned to buy general office supplies, such as furniture, to prepare for the start of the 2022 academic year.\u00a0<\/p><p>Best-selling back to school products:<\/p><ul><li><b><\/b><b>Stationery:\u00a0<\/b>kraft paper school diary, oxford back to school stationery Set, pastel highlighter pens, drafting compass set, folding ruler<\/li><li><strong>Clothing:\u00a0black plimsolls, twin pack white long sleeved shirt, white ankle socks, black pinafore dress, unisex PE shorts<\/strong><\/li><li><strong>Technology:\u00a0text-to-speech pen, scientific calculator, LCD writing pad, wireless mouse, LED desk lamp<\/strong><\/li><li><strong>Sports equipment:\u00a0hydration flask, orthotic insoles, personalised boot bag, skipping rope, drawstring personalised dance bag<\/strong><\/li><li><strong>Miscellaneous school supplies:\u00a0back to school decor banner, pencil toppers, revision flash cards, personalised inspiration bookmark, lockable diary<\/strong><\/li><\/ul><p><sup><b>*Please note, products sourced from Amazon Best Seller List and may be subject to change.<\/b><\/sup><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-107cc3e e-flex e-con-boxed e-con e-parent\" data-id=\"107cc3e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67786299 elementor-widget elementor-widget-template\" data-id=\"67786299\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45097\" class=\"elementor elementor-45097\" 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href=\"https:\/\/portal.worldfirst.com\/register?region=GB&#038;lang=en-GB\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36b4e310 e-flex e-con-boxed e-con e-parent\" data-id=\"36b4e310\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14caa632 elementor-widget elementor-widget-spacer\" data-id=\"14caa632\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4fa599 elementor-widget elementor-widget-heading\" data-id=\"3b4fa599\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plan deals to maximise profitability<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39573f4d elementor-widget elementor-widget-text-editor\" data-id=\"39573f4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Consumer demand and competition are high during the back to school shopping season, so consider offering time-sensitive discounts and offers to maximise sales.\u00a0<\/p><p>Here are some e-commerce tips:\u00a0<\/p><ul><li aria-level=\"1\"><b>Consider the timing:<\/b>\u00a0timing is crucial when it comes to offering discounts. Aim to provide back to school deals for approximately one month, giving consumers time to organise budgets and requirements and get their deliveries before the start of the school term.\u00a0<\/li><li aria-level=\"1\"><b>Segment your customers:<\/b>\u00a0segment customers based on their purchase history, demographics and preferences, and offer targeted discounts to each group.<\/li><li aria-level=\"1\"><b>Monitor your margins:<\/b>\u00a0keep a close eye on your margins during your promotion to ensure that you&#8217;re still making a profit on each sale. Consider adjusting your discount strategy if your profit margins are lower than anticipated.\u00a0Repricing software\u00a0can help you automatically keep tabs on your competitors&#8217; pricing models while still giving you control over how much you make on each sale.\u00a0<\/li><li aria-level=\"1\"><b>Upsell and cross-sell:\u00a0<\/b>use your promotion to upsell and cross-sell complementary products.<\/li><li aria-level=\"1\"><b>Create loyalty and referral schemes:<\/b>\u00a0ensure consumers remember and recommend your brand by applying refer-a-friend offers to post-purchase emails.\u00a0<\/li><li aria-level=\"1\"><b>Offer A+ customer service:<\/b>\u00a0e-commerce brands see an average\u00a0<a href=\"https:\/\/www.invespcro.com\/blog\/ecommerce-product-return-rate-statistics\/\" target=\"_blank\" rel=\"noopener\">30% return rate on their items<\/a>, compared with just 8% for bricks-and-mortar stores. So, ensure you create a fair returns policy and publish it to your website and post-purchase emails. A\u00a0<a href=\"https:\/\/www.invespcro.com\/blog\/ecommerce-product-return-rate-statistics\/\" target=\"_blank\" rel=\"noopener\">free returns policy is favoured by over 79% of shoppers<\/a>, so consider offering this level of customer service . To cover the cost of free returns, factor it into your shipping price. Do all you can to minimise the number of returns by offering high-quality goods, great product descriptions and photos, and promptly answering your customers&#8217; questions.\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba129b3 elementor-widget elementor-widget-heading\" data-id=\"ba129b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Factor in inflation pressures on back to school spending<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc6a07 elementor-widget elementor-widget-text-editor\" data-id=\"8bc6a07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Inflation is set to impact back to school spending this year, so sellers need to optimise their strategy and consider how competitively they price products based on the selling region&#8217;s forecasted Consumer Price Index. The Consumer Price Index measures the changes in average prices of goods and services consumed by households over time.\u00a0<\/p><p>Generally, shopping costs increase when the Consumer Price Index (CPI) rises.\u00a0<\/p><p>Here are some forecasted CPI rates sourced in April 2023. However, please check the figures closer to the back to school shopping period, as these predictions will likely change.\u00a0<\/p><ul><li aria-level=\"1\">UK: CPI 2023 forecast = 6%\u00a0<\/li><li aria-level=\"1\">USA: CPI 2023 forecast = 4%\u00a0\u00a0<\/li><li aria-level=\"1\">Germany: CPI 2023 forecast = 6%<\/li><li aria-level=\"1\">New Zealand: CPI 2023 forecast = 5%<\/li><li aria-level=\"1\">France: CPI 2023 forecast = 5%<\/li><li aria-level=\"1\">Netherlands: CPI 2023 forecast = 4%\u00a0<\/li><li aria-level=\"1\">Australia: CPI 2023 forecast = 5%\u00a0\u00a0<\/li><li aria-level=\"1\">Singapore: CPI 2023 forecast = 5%<\/li><\/ul><p><sup>(Source:\u00a0<a href=\"https:\/\/www.ft.com\/content\/088d3368-bb8b-4ff3-9df7-a7680d4d81b2\" target=\"_blank\" rel=\"noopener\">Financial Times<\/a><b>)\u00a0<\/b><\/sup><\/p><p>To combat the squeezing of household budgets and competing retail events, consider offering lower prices on your goods to help you attract more sales.\u00a0<\/p><p>For example, many consumers searching for back to school deals will look to shopping holidays like Amazon&#8217;s Prime Day and\u00a0<a href=\"https:\/\/www.worldfirst.com\/uk\/marketplace-sellers\/e-commerce-guides\/e-commerce-summer-sales-guide\/\">summer sales<\/a>. As such, it\u2019s a good idea to lower prices during these periods to attract sales.<\/p><p>Important dates to remember:\u00a0<\/p><ul><li aria-level=\"1\">Amazon Prime Day falls on\u00a0the 11th and 12th of July 2023\u00a0<\/li><li aria-level=\"1\">French summer sales fall between\u00a022nd June to 19th July 2023<\/li><li aria-level=\"1\">Summer sales in the Netherlands run from\u00a0July to August 2023<\/li><li aria-level=\"1\">Summer sales in Germany run from\u00a0July to August 2023<\/li><li aria-level=\"1\">Alongside Australia&#8217;s end of financial year in June 2023,\u00a0mid-winter sales may run in July 2023\u00a0to help shift unsold stock.\u00a0<\/li><li aria-level=\"1\">While there&#8217;s no set sales event for back to school, retailers in New Zealand often hold mid-winter sales in July to help them clear unwanted stock.\u00a0<\/li><\/ul><p>If your store is listed on Amazon, consider investing in an advertising push to attract more sales.\u00a0In addition, ensure you price selections of goods based on varying budget constraints (ie, some products priced cheaper, while higher-end goods can stay at the same price).<\/p><p>Use competitor pricing software to analyse what your competitors are charging and ensure you&#8217;re aligned with your selling regions&#8217; CPIs.\u00a0<\/p><p>And as a final tip, remember to consider fluctuations in shipping costs due to changing CPIs and currency exchange rates and adjust your prices accordingly.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ec7a34 elementor-widget elementor-widget-heading\" data-id=\"52ec7a34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How WorldFirst can help you get top marks<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a3f8c9 elementor-widget elementor-widget-text-editor\" data-id=\"66a3f8c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In summary, making the most of back to school shopping as an e-commerce brand requires careful planning and the flexibility to create attractive back to school deals.\u00a0<\/p><p>A free-to-open\u00a0<a href=\"https:\/\/www.worldfirst.com\/uk\/online-sellers\/\" target=\"_blank\" rel=\"noopener\">World Account<\/a>\u00a0can connect to over 100+ marketplaces and gives you access to 10 local currency accounts, so you can make payments and collect funds locally or internationally quickly and conveniently. You can also secure great FX rates for up to two years with a forward contract.<\/p><p>If you want to learn more about the World Account,\u00a0<a href=\"https:\/\/portal.worldfirst.com\/register?region=GB\" target=\"_blank\" rel=\"noopener\">sign up for free<\/a>, or call us on +44 207 326 9120.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d36350 elementor-widget elementor-widget-image\" data-id=\"1d36350\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810.png\" class=\"attachment-large size-large wp-image-32122\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810.png 160w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810-150x150.png 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f04b4bd elementor-widget elementor-widget-heading\" data-id=\"f04b4bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c72dd07 e-flex e-con-boxed e-con e-parent\" data-id=\"6c72dd07\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-423d39e2 e-flex e-con-boxed e-con e-child\" data-id=\"423d39e2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b692b12 Last3Articles elementor-widget elementor-widget-shortcode\" data-id=\"4b692b12\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"blogs_container\">\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/strategies-for-business-success\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/scott-graham-5fNmWej4tAA-unsplash-scaled.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/strategies-for-business-success\/\">Key strategies for business success in 2025<\/a>\n                <\/h1>\n                <p>Learn how to tackle challenges and opportunities in 2025 with actionable advice and tips on international payments. Adapt your business to the year ahead.<\/p>\n                <span>Dec \/ 2024<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/oktoberfest-sales-opportunities\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/pexels-manjose-9827-scaled-1.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/oktoberfest-sales-opportunities\/\">Tap into Oktoberfest sales opportunities<\/a>\n                <\/h1>\n                <p>Learn how online sellers can maximise sales during Oktoberfest with targeted campaigns and effective inventory management.<\/p>\n                <span>Dec \/ 2024<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/amazon-sponsored-advertising\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/amazon-advertising.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/amazon-sponsored-advertising\/\">Amazon sponsored advertising: optimise your way to a profitable Q4<\/a>\n                <\/h1>\n                <p>Find out how to optimise your amazon advertising through sponsored campaigns.<\/p>\n                <span>Dec \/ 2024<\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-497db634 e-grid e-con-boxed e-con e-child\" data-id=\"497db634\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cbc9239 e-flex e-con-boxed e-con e-parent\" data-id=\"1cbc9239\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77d11086 elementor-widget elementor-widget-template\" data-id=\"77d11086\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45101\" class=\"elementor elementor-45101\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d900fac e-flex e-con-boxed e-con e-parent\" data-id=\"6d900fac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36c1eca9 e-flex e-con-boxed e-con e-parent\" data-id=\"36c1eca9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c238113 elementor-widget elementor-widget-heading\" data-id=\"4c238113\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">You might also like<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f9ec2 elementor-widget elementor-widget-text-editor\" data-id=\"b7f9ec2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WorldFirst articles cover strategies to mitigate risk, the latest FX insights, steps towards global expansion and key industry trends. Choose a category, product or service below to find out more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6457b31 e-grid e-con-boxed e-con e-parent\" data-id=\"6457b31\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27fa6f1 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"27fa6f1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/for-online-sellers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accounts for online sellers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6712d69 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6712d69\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/for-importers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accounts for importers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d3516 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"e0d3516\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Exploring new markets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c09e4 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"a5c09e4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Doing business with China<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea8463 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"cea8463\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/global-insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Global insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cacb43 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6cacb43\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/international-transactions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">International transactions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e016d elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"77e016d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a 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guides<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7111881c e-flex e-con-boxed e-con e-parent\" data-id=\"7111881c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b85b45 elementor-widget elementor-widget-template\" data-id=\"70b85b45\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45104\" class=\"elementor elementor-45104\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div 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2004<\/li><li>Your money is safeguarded with leading financial institutions<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658bb0a0 elementor-widget elementor-widget-image\" data-id=\"658bb0a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"271\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-1024x347.png\" class=\"attachment-large size-large wp-image-32123\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-1024x347.png 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-300x102.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-768x260.png 768w, 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Here&#8217;s what you need to know. Back to school sales come around every year, and it&#8217;s a time when parents [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":46675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to get your online business ready for the back to school rush | WorldFirst<\/title>\n<meta name=\"description\" content=\"Back to school sales are a great time to build brand loyalty and increase sales. 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