{"id":46698,"date":"2024-12-17T08:03:15","date_gmt":"2024-12-17T08:03:15","guid":{"rendered":"https:\/\/www.worldfirst.com\/uk\/?p=46698"},"modified":"2024-12-17T08:06:41","modified_gmt":"2024-12-17T08:06:41","slug":"christmas-ecommerce-strategy-campaign-ideas","status":"publish","type":"post","link":"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/christmas-ecommerce-strategy-campaign-ideas\/","title":{"rendered":"Boost Christmas sales with these strategies and campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46698\" class=\"elementor elementor-46698\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34839e97 e-flex e-con-boxed e-con e-parent\" data-id=\"34839e97\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eff2f50 elementor-widget elementor-widget-text-editor\" data-id=\"4eff2f50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a href=\"https:\/\/www.worldfirst.com\/uk\/\">Home<\/a>\u00a0 &gt;\u00a0\u00a0 <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/\">Blogs<\/a>\u00a0 &gt;\u00a0 <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/\">E-commerce guides<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-171a4f4d e-flex e-con-boxed e-con e-parent\" data-id=\"171a4f4d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7749758 elementor-widget elementor-widget-heading\" data-id=\"7749758\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">E-commerce Christmas strategy and campaign ideas to boost sales in 2024<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2270f429 elementor-widget elementor-widget-text-editor\" data-id=\"2270f429\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Christmas may be months away, but you can plan ahead now to beat the competition. What are the top marketing campaign ideas your online store can use to boost sales? Read more below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c9fe624 e-flex e-con-boxed e-con e-parent\" data-id=\"4c9fe624\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23459097 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"23459097\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"473\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/online-seller-at-christmas.jpg\" class=\"attachment-large size-large wp-image-46699\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/online-seller-at-christmas.jpg 900w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/online-seller-at-christmas-300x177.jpg 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/online-seller-at-christmas-768x454.jpg 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/online-seller-at-christmas-360x213.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f1f472c e-flex e-con-boxed e-con e-parent\" data-id=\"1f1f472c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4cffa5 elementor-widget elementor-widget-text-editor\" data-id=\"f4cffa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There&#8217;s plenty of opportunity for your e-commerce store to increase sales over the holiday season, with global sales forecasted to\u00a0<a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/about-deloitte\/articles\/press-releases\/Deloitte-Holiday-Retail-Sales-2024-2025.html\">increase by up to 3.3%<\/a>\u00a0compared to 2023.<\/p><p>The UK&#8217;s e-commerce sales forecast isn&#8217;t slowing down with it reaching a predicted\u00a0<a href=\"https:\/\/www.insiderintelligence.com\/content\/uk-ecommerce-forecast-2023\">\u00a3190 billion<\/a>\u00a0by 2027. With\u00a0<a href=\"https:\/\/www.statista.com\/forecasts\/997800\/most-popular-categories-for-online-purchases-in-the-uk#:~:text=Among%20UK%20consumers%20the%20two,in%20the%20UK%2C%20in%202023.\">over half<\/a>\u00a0of online sales dedicated to clothing this year, this was the most popular category in 2024, with other popular categories including shoes, electronics and beauty products.<\/p><p>So how can your business get a good slice of the festive online shopping pie? A great e-commerce Christmas campaign is the answer. As the holiday rush starts, you&#8217;ll want to ensure that your holiday strategy is focused around making it as easy as possible for customers to buy from your e-commerce business.<\/p><p>This means your Christmas marketing campaign needs thorough planning and preparation to attract customers to your online store, so it&#8217;s time to get creative with unique and fun e-commerce Christmas ideas. And, it also means that you&#8217;ll need to have the fundamentals in place to make sure everything goes to plan and you end the year on a sales high.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-212278e6 elementor-widget elementor-widget-heading\" data-id=\"212278e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Christmas e-commerce fundamentals to get your store ready<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-301ea7fe elementor-widget elementor-widget-text-editor\" data-id=\"301ea7fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here are some simple but crucial behind-the-scenes preparation to boost your e-commerce store sales during the festive buying season.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c09b47d elementor-widget elementor-widget-heading\" data-id=\"1c09b47d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Stock up early<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53e46bfa elementor-widget elementor-widget-text-editor\" data-id=\"53e46bfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It goes without saying that you can only sell the stock you have. And with\u00a0<a href=\"https:\/\/channelx.world\/2024\/07\/two-thirds-uk-consumers-will-begin-christmas-shopping-by-july\/\">two thirds of surveyed British shoppers<\/a>\u00a0already starting their Christmas shopping by August, it seems like it&#8217;s never too early to prepare your inventory for the holiday shopping season. While you&#8217;ll need to consider warehousing and logistics, getting your products shipped before the busy period means you&#8217;ll be beating the holiday rush and avoiding\u00a0<a href=\"https:\/\/www.atomixlogistics.com\/blog\/holiday-shipping-costs-guide\">skyrocketing shipping costs<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf6c24 elementor-widget elementor-widget-heading\" data-id=\"9cf6c24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Turn off your Black Friday campaigns<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87610b3 elementor-widget elementor-widget-text-editor\" data-id=\"87610b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As soon as Black Friday and Cyber Monday (BFCM) are over, it&#8217;s time to make sure that your website, store and socials have moved on to reflect the upcoming festive season. Make sure any BFCM promo codes are switched off and all your touch points are now showing some festive spirit with Christmas animations and wintery graphics, in line with customer expectations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72ea5f8 elementor-widget elementor-widget-heading\" data-id=\"72ea5f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Update your returns policy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd6b6b elementor-widget elementor-widget-text-editor\" data-id=\"afd6b6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your customers may worry about buying the wrong gift or wrong size for their loved ones. You can help put them at ease by offering an extended returns policy, and to make it clear for them when the final return date is for items bought during the holiday shopping season. It&#8217;s wise to choose a date that will allow for returns to be made in the new year\u2014especially helpful for those seeing family and friends after the big day.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cb05e0 elementor-widget elementor-widget-heading\" data-id=\"0cb05e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Add more payment options to your checkout page<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4513047 elementor-widget elementor-widget-text-editor\" data-id=\"4513047\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As Buy Now, Pay Later (BNPL) is increasingly popular, particularly for the\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/647645\/southeast-asia-ecommerce-market-size-country\/\">Gen-Z customer<\/a>, you&#8217;ll want to make sure that your store offers this to encourage more sales from younger consumers. It&#8217;s also worth checking that you have a variety of payment options to give your customers maximum flexibility, such as digital wallets.<\/p><p>Once you have this in place, it&#8217;s a good idea test out the online shopping experience yourself, especially with newly added payment methods. This way, you can launch your Christmas campaign with full confidence in a seamless checkout experience and minimal cart abandonments.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700a0f4 elementor-widget elementor-widget-heading\" data-id=\"700a0f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Find and use Christmas keywords<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34d3a80 elementor-widget elementor-widget-text-editor\" data-id=\"34d3a80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What are your customers searching for when they&#8217;re shopping for gifts online? As part of your e-commerce Christmas campaign preparation, it&#8217;s important to do your keyword research for popular products based on your customers, what they&#8217;re searching for and how they&#8217;re searching for them in the run up to the festive season. Incorporating the same keywords that they&#8217;re searching for in your campaign and product descriptions is crucial to making sure customers find and land on your online store.<\/p><p>Using tools like\u00a0<a href=\"https:\/\/www.semrush.com\/\">Semrush<\/a>\u00a0and\u00a0<a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>\u00a0will help enormously to increase your search engine rankings and can help guide your wider Christmas campaign, such as offering a practical holiday gift guide, writing Christmas-related blog posts or knowing which products to advertise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1d288 elementor-widget elementor-widget-heading\" data-id=\"cd1d288\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Use influencer marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4167a27 elementor-widget elementor-widget-text-editor\" data-id=\"4167a27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If your product niche is especially geared towards\u00a0<a href=\"https:\/\/startups.co.uk\/news\/influencer-marketing-christmas\/\">those under 34<\/a>, then influencer marketing should be part of your marketing efforts. Product recommendations from user-generated content offer social proof for your products, something you can&#8217;t replicate yourself with your product ads. Find the social channels where your ideal customer is most active and start there.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a64486 elementor-widget elementor-widget-heading\" data-id=\"5a64486\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to improve the Christmas shopping experience for your e-commerce store<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a6643 elementor-widget elementor-widget-text-editor\" data-id=\"43a6643\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You want to make the user experience in your e-commerce store the best it can be for potential customers. This includes making it simple, inspiring and fun right from the moment they enter, all the way through to the delivery.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8d0c4 elementor-widget elementor-widget-heading\" data-id=\"0f8d0c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Show off your Christmas deals<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d47a633 elementor-widget elementor-widget-text-editor\" data-id=\"d47a633\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Given the current global economic pressure and uncertainty, consumers are looking for deals and offers more than ever.<\/p><p>To help your consumers save, highlight your Christmas deals and discounts in a banner on your homepage or as soon as they enter your e-store. You can also create a dedicated Christmas deals landing page so customers are able to see all your offers in one place.<\/p><p>As\u00a0<a href=\"https:\/\/www.convertcart.com\/blog\/christmas-marketing-examples\">37%<\/a>\u00a0of shoppers resort to social media for gifting inspiration, it goes without saying that your social media accounts should also be showing off your Christmas offers and deals.<\/p><p>Consider budgeting for paid advertising and video campaigns on the most popular channels\u2014Facebook, YouTube and Instagram\u2014because it could really help to boost your sales numbers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5a41c elementor-widget elementor-widget-heading\" data-id=\"3f5a41c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create gift guides<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76492bc elementor-widget elementor-widget-text-editor\" data-id=\"76492bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sometimes we need a bit of inspiration when it comes to buying gifts. You can help your customers with a simple gift guide that showcases product recommendations from different categories. It&#8217;s even more helpful if your guide gives them the option to filter the gift guides based on different attributes, so they can find their ideal gift more quickly.<\/p><p>Some filtering options and product tags you can consider include:<\/p><ul><li>Price ranges<\/li><li>Age ranges, especially if you&#8217;re selling products for children<\/li><li>Gender, such as &#8220;Gifts for women&#8221;<\/li><li>Relationship to the recipient, such as \u201cBest gifts for Mum\u201d<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1811b4 elementor-widget elementor-widget-heading\" data-id=\"b1811b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Offer gift bundles<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6708544 elementor-widget elementor-widget-text-editor\" data-id=\"6708544\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gift bundles are a great way to give your customers more value and make their buying decision easier with some thoughtful touches. It also allows you to move some old stock and make room for the new as you come into the new year.<\/p><p>You can bundle together complimentary items at a discounted price, or offer a small add-on at a discounted price for a quick, last minute addition to the shopping basket.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727ff95 elementor-widget elementor-widget-heading\" data-id=\"727ff95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Provide gift wrapping and personalised notes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1422e elementor-widget elementor-widget-text-editor\" data-id=\"6d1422e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For those who are buying and sending gifts directly to their loved ones, offering a gift wrapping service can be the perfect solution so they don&#8217;t end up with a plain cardboard box to open. Of course, this will take extra resources and time \u2013 but you can save time by using pre-made gifting bags, tissue paper and a simple festive decoration as your gift wrap.<\/p><p>For those having their gifts delivered from your store, another nice element to consider adding is personalised notes. Before the customer completes their purchase, you can give them the option to write a short note so you can print and add it to their package before it ships.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-669ffe6 elementor-widget elementor-widget-heading\" data-id=\"669ffe6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use the 12 days of Christmas promotion method<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ef521 elementor-widget elementor-widget-text-editor\" data-id=\"69ef521\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nothing gets customer engagement up like a festivity related promotion. The 12 days of Christmas promotion is one that many online retailers use for its simplicity: a different item on offer each day, for one day only.<\/p><p>This advent calendar-style discount works well to encourage customers to pull the trigger to buy the item and get that gift ticked off the list.<\/p><p>If you want to avoid continuous discounts though, there are other ways to use the 12 days of Christmas campaign. You can:<\/p><ul><li>Introduce seasonal products<\/li><li>Launch a surprise giveaway<\/li><li>Run a buy-one-get-one-free offer<\/li><li>Offer double or triple loyalty points<\/li><li>Offer free shipping<\/li><\/ul><p>Get inventive and creative for your campaign to keep loyal customers excited and engaged, and curious to see what the next day holds<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9b2ef elementor-widget elementor-widget-heading\" data-id=\"3f9b2ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Remind customers of shipping deadlines<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b25c4c5 elementor-widget elementor-widget-text-editor\" data-id=\"b25c4c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While a lot of Christmas shopping is done in early December or before, there are still plenty of people who tend to leave it to the last minute as they need more time to figure out what they want to buy. To help your customers purchase in time, you should clearly show the shipping deadlines for your store.<\/p><p>You can do this on your main page so the information is clear and easily visible to them. Additionally, as Christmas day gets closer, you can display a countdown timer for your main shipping deadline.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb0515 elementor-widget elementor-widget-heading\" data-id=\"3fb0515\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Offer free shipping and alternative shipping methods<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c0961 elementor-widget elementor-widget-text-editor\" data-id=\"24c0961\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Research shows that the top reason for shopping cart abandonment is expensive shipping and extra fees. To counter this, consider offering free shipping on purchases over a certain amount.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-083c4c5 elementor-widget elementor-widget-image\" data-id=\"083c4c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"624\" height=\"427\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/22-1.png\" class=\"attachment-large size-large wp-image-46701\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/22-1.png 624w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/22-1-300x205.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/22-1-360x246.png 360w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e17ac5 elementor-widget elementor-widget-text-editor\" data-id=\"3e17ac5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>(Source:\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">Baymard Institute<\/a>)<\/p><p>It&#8217;s also useful to offer alternative shipping methods too, such as curbside pick-up and Buy Online, Pick Up In-Store (BOPIS). These give your customers more flexibility and add convenience so that the whole shopping experience fits into their own busy days and weeks, as well as potentially saving you some costs.<\/p><p>For those without a brick-and-mortar store, using pick-up lockers is a good option for customers who aren&#8217;t often home to receive a delivery.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742139c elementor-widget elementor-widget-heading\" data-id=\"742139c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get interactive for more customer engagement<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146b162 elementor-widget elementor-widget-text-editor\" data-id=\"146b162\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When it comes to e-commerce, part of the fun for many during the holiday season is having an interactive experience. Introducing a gamified element like a Christmas quiz can add more fun for your customers, which will keep them more engaged with your brand.<\/p><p>If you&#8217;re not up to creating a quiz, you could do something simpler, such as creating a daily Christmas email as part of your email marketing strategy for customers to sign up to, that enters them into a prize draw or competition each day.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9f72a elementor-widget elementor-widget-heading\" data-id=\"2a9f72a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sell gift cards<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61dbea3 elementor-widget elementor-widget-text-editor\" data-id=\"61dbea3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Finally, for those last-minute shoppers who are trying to secure the perfect gift on Christmas Eve, digital gift cards could offer a lifeline. It&#8217;s not just for those who have left it to the last minute either\u2014almost\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/1084794\/christmas-gifts-desired-by-uk-consumers\/#:~:text=UK%20consumers%20were%20asked%20what,Christmas%20gift%20by%20UK%20consumers.\">40% of consumers<\/a>\u00a0are happy to receive a voucher or gift card, which is more personal than cash.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58a566b3 e-flex e-con-boxed e-con e-parent\" data-id=\"58a566b3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42f9bdee elementor-widget elementor-widget-template\" data-id=\"42f9bdee\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45097\" class=\"elementor elementor-45097\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c252ce e-con-full e-flex e-con e-parent\" data-id=\"c252ce\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d0dfaa8 e-flex e-con-boxed e-con e-child\" data-id=\"3d0dfaa8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c260cf4 elementor-widget elementor-widget-heading\" data-id=\"c260cf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Open a World Account for free<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfe13b9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4cfe13b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Open 20+ local currency accounts and get paid like a local<\/li><li>Pay suppliers, partners and staff worldwide in 100+ currencies<\/li><li>Collect payments for free from 130+ marketplaces and payment gateways, including Amazon, Etsy, PayPal and Shopify<\/li><li>Save with competitive exchange rates on currency conversions and transfers<\/li><li>Lock in exchange rates for up to 24 months for cash flow certainty<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf1e215 elementor-widget elementor-widget-button\" data-id=\"4bf1e215\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=GB&#038;lang=en-GB\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cdf3e33 e-flex e-con-boxed e-con e-parent\" data-id=\"4cdf3e33\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f942ad8 elementor-widget elementor-widget-spacer\" data-id=\"f942ad8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b38493 elementor-widget elementor-widget-heading\" data-id=\"4b38493\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Online marketplaces during the Christmas season<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-541e9b03 elementor-widget elementor-widget-text-editor\" data-id=\"541e9b03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Often, marketplaces have their own Christmas campaigns and holiday sales to help their sellers drive revenue and get more visits and views. Also, their own marketplace sellers&#8217; sites and platforms can have useful research and data on trends that will help guide how you organise your campaign.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a31a873 elementor-widget elementor-widget-heading\" data-id=\"4a31a873\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Amazon<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b5d5c elementor-widget elementor-widget-text-editor\" data-id=\"26b5d5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In 2022, Amazon held between\u00a0<a href=\"https:\/\/ecommercedb.com\/store\/amazon.co.uk\">25-30%<\/a>\u00a0of the UK e-commerce market share within the hobbies and leisure category. As this is the UK&#8217;s most popular e-commerce platform, it&#8217;s no surprise that competition is high. So, differentiation is key.<\/p><p>You can add things like\u00a0<a href=\"https:\/\/brandservices.amazon.com\/\">Amazon Brand Registry<\/a>\u00a0to your marketplace, and\u00a0<a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-enhanced-brand-content\/\">Enhanced Brand Content<\/a>\u00a0to your listing to help customers feel confident they&#8217;re getting high quality products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0fa168 elementor-widget elementor-widget-heading\" data-id=\"a0fa168\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Etsy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db81a20 elementor-widget elementor-widget-text-editor\" data-id=\"db81a20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Etsy helps its marketplace sellers in early November with its\u00a0<a href=\"https:\/\/www.etsy.com\/seller-handbook\/article\/34206316320\">#EtsyGifts campaign<\/a>, which shares creative gift ideas through its own Christmas Gift Guides that are curated by Etsy merchandisers and its own social media channels. Getting involved is easy: simply use the hashtag on your own social media accounts and gift idea posts.<\/p><p>Etsy also created a\u00a0<a href=\"https:\/\/www.etsy.com\/seller-handbook\/article\/34206316320\">tool\u00a0<\/a>to make it easier for sellers to customise and share promotional posts, taking away the hassle of additional third-party tools and software.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff6fb7 elementor-widget elementor-widget-heading\" data-id=\"1ff6fb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">eBay<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a7c34 elementor-widget elementor-widget-text-editor\" data-id=\"f4a7c34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>eBay launched\u00a0<a href=\"https:\/\/pages.ebay.co.uk\/big-charity-sell-faqs\/index.html\">The Big Christmas Charity Sell<\/a>\u00a0in 2020 and it&#8217;s remained each year since. As their\u00a0<a href=\"https:\/\/export.ebay.com\/en\/marketing\/seasonal-guide-for-ebay-sellers\/run-marketing-campaign\/the-christmas-season-insights-for-ebay-sellers\/\">own research<\/a>\u00a0has found that millennials have the most spending potential and their main priority is shopping for others, the charitable campaign works perfectly for the spirit of giving for this audience.<\/p><p>It works by giving a percentage of a sale to your chosen charity so that eBay&#8217;s pledged target of \u00a3500,000 can be achieved.<\/p><p>When it comes to selling, eBay suggests using its<a href=\"https:\/\/export.ebay.com\/en\/marketing\/seasonal-guide-for-ebay-sellers\/run-marketing-campaign\/the-christmas-season-insights-for-ebay-sellers\/\">\u00a0consumer behaviour findings<\/a>\u00a0for your own holiday promotions. For instance:<\/p><ul><li>Many shoppers are willing to try new or smaller brands<\/li><li>Most buyers prefer environmentally-friendly products<\/li><li>On the whole, buyers are looking for savings<\/li><li>While buyers are more price-conscious, they&#8217;re willing to splurge in some areas<\/li><\/ul><p>Additionally, according to eBay&#8217;s analytical data, these product groups are likely to be most popular before Christmas:<\/p><ul><li>Hoodies and sweatshirts (+60% as compared to the average demand)<\/li><li>Blankets and throws (+80)<\/li><li>String lights (+190%)<\/li><li>Remote controlled toys (+70%)<\/li><li>Headphones (+50%)<\/li><li>Video games (+50%)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d67e31 elementor-widget elementor-widget-heading\" data-id=\"4d67e31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your checklist for a strong e-commerce Christmas campaign<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47415f5 elementor-widget elementor-widget-text-editor\" data-id=\"47415f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To skyrocket your Christmas sales from your online store, preparation and starting early is key. Here&#8217;s a quick checklist to make sure your business is ready for the holiday shopping boom:<\/p><ul><li>Turn off old campaigns and turn on your new Christmas one<\/li><li>Check your payments are set up to include as many payment methods as possible<\/li><li>Make sure you&#8217;re using responsive web design\u2014more e-commerce purchases are\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/201680\/retail-site-device-visit-order-share-usa\/\">made on mobile devices<\/a>\u00a0than desktop<\/li><li>Optimise your website by testing load times, the mobile experience and the checkout process<\/li><li>Get into the holiday spirit with your website and marketing\u2014invest in a graphic designer if necessary<\/li><li>Encourage customer engagement through fun games, holiday promotions and promotional emails<\/li><li>Inspire your online shoppers with blog content, gift guides, bundles and strong social media campaigns<\/li><li>Use different marketing channels to reach your customers, whether that&#8217;s email marketing, Google Ads, search engine marketing or social media marketing<\/li><li>Check your marketplace to see if there are any promotional campaigns you can participate in<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4adcf3f elementor-widget elementor-widget-heading\" data-id=\"4adcf3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting your store ready for Christmas with WorldFirst<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-932d56a elementor-widget elementor-widget-text-editor\" data-id=\"932d56a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With these tips, you&#8217;ll hopefully see your sales increasing. The next question is: how can you manage all your sales income from different sites and online marketplaces\u2014and in multiple different currencies\u2014all in one place? Here&#8217;s how we can help.<\/p><p>Meet the World Account: a\u00a0<a href=\"https:\/\/www.worldfirst.com\/uk\/global-business-expansion\/international-transactions\/multi-currency-account-boost-business\/\">multi-currency business account<\/a>\u00a0designed for making and receiving payments in different countries. The World Account allows you to open 20+ local currency accounts and connect to 130+ leading marketplaces and online payment service providers, including Amazon, Etsy, AliExpress, Shopify and PayPal.<\/p><p>With local sort codes, account numbers and IBANs, you&#8217;ll be able to set up local currency accounts in minutes, without having to open and manage several foreign bank accounts.<\/p><p>This means you can receive your Christmas sales income in your customers&#8217; local currencies for free, with no transaction or exchange fees. You can hold the funds until you&#8217;re ready to convert or withdraw them, keeping more of your profits. It&#8217;s the perfect way to unwrap extra savings this festive season.<\/p><p><a href=\"https:\/\/portal.worldfirst.com\/register\">Register for a free World Account today<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2443bb elementor-widget elementor-widget-image\" data-id=\"6b2443bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810.png\" class=\"attachment-large size-large wp-image-32122\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810.png 160w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810-150x150.png 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-796b0c89 elementor-widget elementor-widget-heading\" data-id=\"796b0c89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e7c7ad0 e-flex e-con-boxed e-con e-parent\" data-id=\"3e7c7ad0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56595702 e-flex e-con-boxed e-con e-child\" data-id=\"56595702\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5409a330 Last3Articles elementor-widget elementor-widget-shortcode\" data-id=\"5409a330\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"blogs_container\">\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/strategies-for-business-success\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/scott-graham-5fNmWej4tAA-unsplash-scaled.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/strategies-for-business-success\/\">Key strategies for business success in 2025<\/a>\n                <\/h1>\n                <p>Learn how to tackle challenges and opportunities in 2025 with actionable advice and tips on international payments. Adapt your business to the year ahead.<\/p>\n                <span>Dec \/ 2024<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/oktoberfest-sales-opportunities\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/pexels-manjose-9827-scaled-1.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/oktoberfest-sales-opportunities\/\">Tap into Oktoberfest sales opportunities<\/a>\n                <\/h1>\n                <p>Learn how online sellers can maximise sales during Oktoberfest with targeted campaigns and effective inventory management.<\/p>\n                <span>Dec \/ 2024<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/amazon-sponsored-advertising\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/amazon-advertising.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/amazon-sponsored-advertising\/\">Amazon sponsored advertising: optimise your way to a profitable Q4<\/a>\n                <\/h1>\n                <p>Find out how to optimise your amazon advertising through sponsored campaigns.<\/p>\n                <span>Dec \/ 2024<\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-720493b5 e-grid e-con-boxed e-con e-child\" data-id=\"720493b5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69534d70 e-flex e-con-boxed e-con e-parent\" data-id=\"69534d70\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47d57753 elementor-widget elementor-widget-template\" data-id=\"47d57753\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45101\" class=\"elementor elementor-45101\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d900fac e-flex e-con-boxed e-con e-parent\" data-id=\"6d900fac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36c1eca9 e-flex e-con-boxed e-con e-parent\" data-id=\"36c1eca9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c238113 elementor-widget elementor-widget-heading\" data-id=\"4c238113\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">You might also like<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f9ec2 elementor-widget elementor-widget-text-editor\" data-id=\"b7f9ec2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WorldFirst articles cover strategies to mitigate risk, the latest FX insights, steps towards global expansion and key industry trends. Choose a category, product or service below to find out more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6457b31 e-grid e-con-boxed e-con e-parent\" data-id=\"6457b31\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27fa6f1 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"27fa6f1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/for-online-sellers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accounts for online sellers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6712d69 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6712d69\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/for-importers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accounts for importers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d3516 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"e0d3516\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Exploring new markets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c09e4 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"a5c09e4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Doing business with China<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea8463 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"cea8463\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/global-insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Global insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cacb43 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6cacb43\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/international-transactions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">International transactions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e016d elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"77e016d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/marketplaces\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketplace partnerships<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d4375 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"10d4375\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">E-commerce guides<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41bd5399 e-flex e-con-boxed e-con e-parent\" data-id=\"41bd5399\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a28da7 elementor-widget elementor-widget-template\" data-id=\"41a28da7\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45104\" class=\"elementor elementor-45104\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfb4cdd e-flex e-con-boxed e-con e-parent\" data-id=\"2cfb4cdd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4194f9d elementor-widget elementor-widget-heading\" data-id=\"4194f9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Businesses trust WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db8d328 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5db8d328\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Almost 1,000,000 businesses have sent USD$300B around the world with WorldFirst and its partner brands since 2004<\/li><li>Your money is safeguarded with leading financial institutions<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658bb0a0 elementor-widget elementor-widget-image\" data-id=\"658bb0a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"271\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-1024x347.png\" class=\"attachment-large size-large wp-image-32123\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-1024x347.png 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-300x102.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-768x260.png 768w, 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What are the top marketing campaign ideas your online store can use to boost sales? Read more below. There&#8217;s plenty of opportunity for [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":46699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost Christmas sales with these strategies and campaigns | WorldFirst<\/title>\n<meta name=\"description\" content=\"As Christmas approaches, what are the top marketing campaign ideas your online store can use to boost sales? 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