{"id":46723,"date":"2024-12-17T08:46:01","date_gmt":"2024-12-17T08:46:01","guid":{"rendered":"https:\/\/www.worldfirst.com\/uk\/?p=46723"},"modified":"2024-12-17T08:51:11","modified_gmt":"2024-12-17T08:51:11","slug":"e-commerce-summer-sales-guide","status":"publish","type":"post","link":"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/e-commerce-summer-sales-guide\/","title":{"rendered":"E-commerce strategy guide to summer sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46723\" class=\"elementor elementor-46723\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9bdc92 e-flex e-con-boxed e-con e-parent\" data-id=\"1b9bdc92\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18d9f254 elementor-widget elementor-widget-text-editor\" data-id=\"18d9f254\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a href=\"https:\/\/www.worldfirst.com\/uk\/\">Home<\/a>\u00a0 &gt;\u00a0\u00a0 <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/\">Blogs<\/a>\u00a0 &gt;\u00a0 <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/\">E-commerce guides<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b26851 e-flex e-con-boxed e-con e-parent\" data-id=\"9b26851\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c9a3d elementor-widget elementor-widget-heading\" data-id=\"c8c9a3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">How to get your online business strategy ready for summer<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b419e3 elementor-widget elementor-widget-text-editor\" data-id=\"26b419e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A\u00a0<a href=\"https:\/\/travelweekly.co.uk\/news\/air\/record-numbers-plan-overseas-holidays-but-many-adapting-behaviour-as-costs-rise\">record number of UK<\/a>\u00a0and\u00a0<a href=\"https:\/\/group.accor.com\/en\/Actualites\/2024\/02\/european-travel-trends-report\">European consumers<\/a>\u00a0are planning overseas holidays this year, but cost is playing a big part in their travel decisions. Trends include booking their main holidays outside peak season and the demand for beach holidays being lower than previous years.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-446cfc4 e-flex e-con-boxed e-con e-parent\" data-id=\"446cfc4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7096a9f2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7096a9f2\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"476\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/AdobeStock_287064926.jpg\" class=\"attachment-large size-large wp-image-46724\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/AdobeStock_287064926.jpg 900w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/AdobeStock_287064926-300x179.jpg 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/AdobeStock_287064926-768x457.jpg 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/AdobeStock_287064926-360x214.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63f1db94 e-flex e-con-boxed e-con e-parent\" data-id=\"63f1db94\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6fbb38 elementor-widget elementor-widget-text-editor\" data-id=\"6a6fbb38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Typically, during the summer, consumers spend more money on travel, activities, and products related to their holidays. But these latest trends may mean e-commerce brands will need to adjust their sales strategy. Where in previous years, online sellers could expect high demand for beach accessories, this year they could benefit from diversifying their offerings.<\/p><p>Here are our tips for increasing summer sales as part of your e-commerce strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea59198 elementor-widget elementor-widget-heading\" data-id=\"ea59198\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The summer e-commerce slump: myth or reality? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592eef3a elementor-widget elementor-widget-text-editor\" data-id=\"592eef3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Globally, e-commerce traffic typically\u00a0<a href=\"https:\/\/phasev.com\/uncovering-the-best-and-worst-months-for-online-sales\/\">experiences a slight dip from July to September<\/a>\u00a0every year before rebounding in the lead-up to significant e-commerce occasions like\u00a0<a href=\"https:\/\/www.worldfirst.com\/uk\/marketplace-sellers\/e-commerce-guides\/back-to-school-e-commerce-guide\/\">back to school<\/a>\u00a0and Black Friday.<\/p><p>However,\u00a0<a href=\"https:\/\/www.weforum.org\/agenda\/2021\/07\/global-consumer-behaviour-trends-online-shopping\/\">73%<\/a>\u00a0of consumers worldwide have changed their shopping habits since the pandemic. For example,\u00a0<a href=\"https:\/\/www.invoca.com\/blog\/retail-marketing-statistics\">59%<\/a>\u00a0of consumers use their mobile in physical stores to see if they can find the same product online at a discount. More than\u00a0<a href=\"https:\/\/www.digitalcommerce360.com\/2023\/02\/27\/shipping-cost-ecommerce-retailers-consumers\/\">two-thirds<\/a>\u00a0of consumers won\u2019t complete a purchase if shipping isn\u2019t free. And\u00a0<a href=\"https:\/\/tynmagazine.com\/the-impact-of-shipping-speed-on-e-commerce-sales\/\">over a quarter<\/a>\u00a0are willing to pay for expedited shipping, with 62% of shoppers saying that delivery speed affects their\u00a0<a href=\"https:\/\/www.flexe.com\/articles\/same-day-delivery-3-reasons-why-speed-matters\">purchasing decisions<\/a>.<\/p><p>This means that all year round, e-commerce sellers can work to boost website conversions and avoid the so-called &#8216;summer slump.&#8217; They need to provide tempting offers and services (like free shipping) to seal the deal.<\/p><p>With climate change on consumers\u2019 minds as well, the travel season is extending beyond summer, with\u00a0<a href=\"https:\/\/group.accor.com\/en\/Actualites\/2024\/02\/european-travel-trends-report\">almost one fifth<\/a>\u00a0of travellers opting for travel outside of peak months to avoid heat waves. So, while sales may be lower during the hottest months of the year, you could see consistent sales before and after the summer period.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf84e3 elementor-widget elementor-widget-heading\" data-id=\"3bf84e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best-selling products for summer holidays<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25487c8d elementor-widget elementor-widget-text-editor\" data-id=\"25487c8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As mentioned, travel-related products are much sought after by online shoppers during the summer months. Besides the obvious products such as swimsuits, sunscreen and sunglasses, here&#8217;s a round-up of some trending products you may want to consider stocking in your e-commerce store at this time of year:<\/p><ul><li>Clothing: high-waisted leggings, crocs, basic t-shirts, waterproof jacket, sports socks, lightweight running shorts, trainer socks, shorts, cap<\/li><li>Luggage: travel compression bags, packing cubes, bum bag, hanging toiletries bag, PVC cosmetics bag, travel pillow, foldable hydration bag, water-resistant backpack, RFID blocking wallet<\/li><li>Accessories: ear plugs for sleeping, sleeping masks, luggage scales, compact umbrella<\/li><li>Outdoor pursuits: orthotic insoles, gas stove, tent, sleeping bag, camping hammock, double camping chair, camping cookware set, inflatable sofa bed, waterproof dry bag, roll mat, camping lantern<\/li><li>Cosmetics: hair clippers, beard trimmer, hair straighteners, hair curler, electric toothbrushes, eyebrow trimmer, mascara, cleansing brush, eye cream<\/li><li>Technology: travel adapter, power bank, wireless earbuds, waterproof phone case, portable charger, Bluetooth speaker, headphones, camera, SD card, fitness tracker<\/li><\/ul><p><sup><b>*Please note, products sourced from Amazon Best Seller List and may be subject to change.<\/b><\/sup><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2963a28d e-flex e-con-boxed e-con e-parent\" data-id=\"2963a28d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55372d86 elementor-widget elementor-widget-template\" data-id=\"55372d86\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45097\" class=\"elementor elementor-45097\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c252ce e-con-full e-flex e-con e-parent\" data-id=\"c252ce\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d0dfaa8 e-flex e-con-boxed e-con e-child\" data-id=\"3d0dfaa8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c260cf4 elementor-widget elementor-widget-heading\" data-id=\"c260cf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Open a World Account for free<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfe13b9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4cfe13b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Open 20+ local currency accounts and get paid like a local<\/li><li>Pay suppliers, partners and staff worldwide in 100+ currencies<\/li><li>Collect payments for free from 130+ marketplaces and payment gateways, including Amazon, Etsy, PayPal and Shopify<\/li><li>Save with competitive exchange rates on currency conversions and transfers<\/li><li>Lock in exchange rates for up to 24 months for cash flow certainty<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf1e215 elementor-widget elementor-widget-button\" data-id=\"4bf1e215\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=GB&#038;lang=en-GB\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a858cf9 e-flex e-con-boxed e-con e-parent\" data-id=\"1a858cf9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d47dec9 elementor-widget elementor-widget-spacer\" data-id=\"1d47dec9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1593f7 elementor-widget elementor-widget-heading\" data-id=\"4a1593f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-commerce strategies to boost summer sales<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433f91b4 elementor-widget elementor-widget-heading\" data-id=\"433f91b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Prepare for summer early<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df7cd81 elementor-widget elementor-widget-text-editor\" data-id=\"1df7cd81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Start preparing for your summer sales boost early by setting up fulfilment and order management systems to ensure customers get the best service. In summary, use Order Management System (OMS) tools to automate processing and measure and optimise picking, packing, and shipping performance.<\/p><p>Implement a transparent returns policy and don&#8217;t forget to communicate shipping dates to customers. Finally, provide best-in-class customer service to help you build customer loyalty and drive repeat business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f34526 elementor-widget elementor-widget-heading\" data-id=\"7f34526\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Boost your e-commerce website conversion rate <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d47dcd4 elementor-widget elementor-widget-text-editor\" data-id=\"d47dcd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In general,\u00a0<a href=\"https:\/\/meetanshi.com\/blog\/conversion-rate-optimization-statistics\/#:~:text=What%20is%20a%20good%20conversion,visitors%20at%202%2D3%25.\">conversion rates for e-commerce stores are low<\/a>\u00a0(typically 2-3%). Even the top 25% of the most-visited shopping websites have an average conversion rate of around 5%. However, optimising your product listings regardless of whether your storefront is hosted on a major shopping site or your own website is vital to maximising brand sales.<\/p><p>List goods on Google Shopping so those looking up price comparisons will see them. Findings from Google reveal that\u00a0<a href=\"https:\/\/www.chargedretail.co.uk\/2022\/11\/15\/google-research-2-in-3-uk-online-shoppers-compare-before-they-buy\/#:~:text=Online%20shoppers%20are%20conducting%20more,similar%20products%20have%20risen%20significantly.\">62% of shoppers use Google Shopping<\/a>\u00a0listings to look up products in stores and from rival vendors before making a purchase.<\/p><p>You can ensure your prices remain competitive by integrating your storefront with an automated repricing tool. Set a minimum and maximum pricing bracket for your products (helping you maintain profit margins). The software will then scan competitor brand pages and automatically raise or lower prices to win more sales.<\/p><p>Don&#8217;t forget to ensure your website listings are mobile-optimised, contain high-quality photos\/videos of your product(s) in use and provide all the product details your customers need to make informed purchasing decisions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf3e28 elementor-widget elementor-widget-heading\" data-id=\"cdf3e28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Provide superior customer service<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3775136 elementor-widget elementor-widget-text-editor\" data-id=\"3775136\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brands that go the extra mile for their customers get\u00a0<a href=\"https:\/\/queue-it.com\/blog\/customer-loyalty-ecommerce\/#:~:text=57%25%20of%20consumers%20spend%20more,a%2025%25%20increase%20in%20profit\">three times as many word-of-mouth recommendations<\/a>\u00a0than those that put less effort into satisfying customers.<\/p><p>The checkout process is fundamental to providing a good customer experience. So, ensure your site runs as smoothly as possible, as brands that optimise checkout processes enjoy a\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">35% uplift in sales<\/a>. To optimise the checkout experience for your customers, be upfront about the shipping cost. Alternatively, offer free shipping as far as possible \u2013 even if you have to factor the shipping cost into your product pricing. You can also set a free delivery threshold to encourage customers to increase their average order value (AVO).<\/p><p>Sending cart abandonment emails can help convert around\u00a0<a href=\"https:\/\/www.barilliance.com\/cart-abandonment-rate-statistics\/#:~:text=Cart%20Abandonment%20Email%20CTR%3A%202016%2D2022,-Looking%20at%20the&amp;text=In%202021%2C%20the%20average%20click,to%20a%20level%20of%208.38%25.\">8% of site visitors into paying customers<\/a>. To set up cart abandonment emails as part of your broader e-commerce strategy, set up a pop-up advertisement on your homepage, including a tempting offer for visitors who leave their details, such as 10% off their first order.<\/p><p>Once you have gained the customer&#8217;s email, use marketing automation software to send personalised abandoned cart emails with an eye-catching call to action, encouraging the customer to return and buy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b102932 elementor-widget elementor-widget-heading\" data-id=\"b102932\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pay and get paid like a local<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1c659 elementor-widget elementor-widget-text-editor\" data-id=\"8a1c659\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Finally, avoid any summer sales slump by enabling your customers to pay in their home currency through the World Account from WorldFirst. It integrates seamlessly with over 130+ marketplaces and payment gateways and gives you access to 15+ local currency accounts, so you can pay suppliers overseas quickly and conveniently in their own currency.<\/p><p>If you want to learn more about the World Account,\u00a0<a href=\"https:\/\/portal.worldfirst.com\/register?region=GB\">sign up for free<\/a>, or\u00a0<a href=\"https:\/\/www.worldfirst.com\/uk\/help-support\/contact-us\/\">get in touch<\/a>\u00a0with our team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca6bffc elementor-widget elementor-widget-image\" data-id=\"4ca6bffc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810.png\" class=\"attachment-large size-large wp-image-32122\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810.png 160w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810-150x150.png 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4109b elementor-widget elementor-widget-heading\" data-id=\"d4109b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a5a2edc e-flex e-con-boxed e-con e-parent\" data-id=\"7a5a2edc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a151bc6 e-flex e-con-boxed e-con e-child\" data-id=\"7a151bc6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbb68a4 Last3Articles elementor-widget elementor-widget-shortcode\" data-id=\"1fbb68a4\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"blogs_container\">\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/strategies-for-business-success\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/scott-graham-5fNmWej4tAA-unsplash-scaled.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/strategies-for-business-success\/\">Key strategies for business success in 2025<\/a>\n                <\/h1>\n                <p>Learn how to tackle challenges and opportunities in 2025 with actionable advice and tips on international payments. Adapt your business to the year ahead.<\/p>\n                <span>Dec \/ 2024<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/oktoberfest-sales-opportunities\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/pexels-manjose-9827-scaled-1.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/oktoberfest-sales-opportunities\/\">Tap into Oktoberfest sales opportunities<\/a>\n                <\/h1>\n                <p>Learn how online sellers can maximise sales during Oktoberfest with targeted campaigns and effective inventory management.<\/p>\n                <span>Dec \/ 2024<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/amazon-sponsored-advertising\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/amazon-advertising.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/amazon-sponsored-advertising\/\">Amazon sponsored advertising: optimise your way to a profitable Q4<\/a>\n                <\/h1>\n                <p>Find out how to optimise your amazon advertising through sponsored campaigns.<\/p>\n                <span>Dec \/ 2024<\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15cefd9b e-grid e-con-boxed e-con e-child\" data-id=\"15cefd9b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c21cdb5 e-flex e-con-boxed e-con e-parent\" data-id=\"1c21cdb5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e8d16a elementor-widget elementor-widget-template\" data-id=\"18e8d16a\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45101\" class=\"elementor elementor-45101\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d900fac e-flex e-con-boxed e-con e-parent\" data-id=\"6d900fac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36c1eca9 e-flex e-con-boxed e-con e-parent\" data-id=\"36c1eca9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c238113 elementor-widget elementor-widget-heading\" data-id=\"4c238113\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">You might also like<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f9ec2 elementor-widget elementor-widget-text-editor\" data-id=\"b7f9ec2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WorldFirst articles cover strategies to mitigate risk, the latest FX insights, steps towards global expansion and key industry trends. Choose a category, product or service below to find out more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6457b31 e-grid e-con-boxed e-con e-parent\" data-id=\"6457b31\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27fa6f1 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"27fa6f1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/for-online-sellers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accounts for online sellers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6712d69 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6712d69\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/for-importers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accounts for importers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d3516 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"e0d3516\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Exploring new markets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c09e4 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"a5c09e4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Doing business with China<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea8463 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"cea8463\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/global-insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Global insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cacb43 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6cacb43\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/international-transactions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">International transactions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e016d elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"77e016d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/marketplaces\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketplace partnerships<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d4375 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"10d4375\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">E-commerce guides<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51131294 e-flex e-con-boxed e-con e-parent\" data-id=\"51131294\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c82f75f elementor-widget elementor-widget-template\" data-id=\"1c82f75f\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45104\" class=\"elementor elementor-45104\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfb4cdd e-flex e-con-boxed e-con e-parent\" data-id=\"2cfb4cdd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4194f9d elementor-widget elementor-widget-heading\" data-id=\"4194f9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Businesses trust WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db8d328 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5db8d328\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Almost 1,000,000 businesses have sent USD$300B around the world with WorldFirst and its partner brands since 2004<\/li><li>Your money is safeguarded with leading financial institutions<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658bb0a0 elementor-widget elementor-widget-image\" data-id=\"658bb0a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"271\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-1024x347.png\" class=\"attachment-large size-large wp-image-32123\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-1024x347.png 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-300x102.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-768x260.png 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-1536x520.png 1536w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-360x122.png 360w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home\u00a0 &gt;\u00a0\u00a0 Blogs\u00a0 &gt;\u00a0 E-commerce guides How to get your online business strategy ready for summer A\u00a0record number of UK\u00a0and\u00a0European consumers\u00a0are planning overseas holidays this year, but cost is playing a big part in their travel decisions. Trends include booking their main holidays outside peak season and the demand for beach holidays being lower than [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":46724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce strategy guide to summer sales | WorldFirst<\/title>\n<meta name=\"description\" content=\"As consumers prepare for their Summer Holidays, make sure your e-commerce strategy is on-point to maximise summer sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/e-commerce-summer-sales-guide\/\" 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