{"id":46729,"date":"2024-12-17T08:54:39","date_gmt":"2024-12-17T08:54:39","guid":{"rendered":"https:\/\/www.worldfirst.com\/uk\/?p=46729"},"modified":"2024-12-17T08:59:39","modified_gmt":"2024-12-17T08:59:39","slug":"amazon-success-holiday-season","status":"publish","type":"post","link":"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/amazon-success-holiday-season\/","title":{"rendered":"Ensuring Amazon success through the holiday season"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46729\" class=\"elementor elementor-46729\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dfc7260 e-flex e-con-boxed e-con e-parent\" data-id=\"7dfc7260\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4ff86b elementor-widget elementor-widget-text-editor\" data-id=\"1c4ff86b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a href=\"https:\/\/www.worldfirst.com\/uk\/\">Home<\/a>\u00a0 &gt;\u00a0\u00a0 <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/\">Blogs<\/a>\u00a0 &gt;\u00a0 <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/\">E-commerce guides<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f848856 e-flex e-con-boxed e-con e-parent\" data-id=\"1f848856\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39a21dc elementor-widget elementor-widget-heading\" data-id=\"39a21dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Ensuring Amazon success through the holiday season<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-693a21c3 elementor-widget elementor-widget-text-editor\" data-id=\"693a21c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your questions about successfully selling on Amazon answered. We explore how merchants like yourself can maximise selling potential on the world\u2019s largest eCommerce marketplace, during the year\u2019s busiest shopping period \u2013 and beyond.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c5174e e-flex e-con-boxed e-con e-parent\" data-id=\"74c5174e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-773c0b6f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"773c0b6f\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"476\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/Christmas-sales.jpg\" class=\"attachment-large size-large wp-image-46730\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/Christmas-sales.jpg 900w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/Christmas-sales-300x179.jpg 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/Christmas-sales-768x457.jpg 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/Christmas-sales-360x214.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7874560e e-flex e-con-boxed e-con e-parent\" data-id=\"7874560e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa85dc0 elementor-widget elementor-widget-text-editor\" data-id=\"5fa85dc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The final festive shopping period of the decade is slowly drawing in, and as always, it\u2019s set to be an important time for online marketplace sellers around the world. Over the last five years, the volume of online retail sales has almost tripled from $1.3 trillion in 2014 to a whopping $3.48 trillion in\u00a0<a href=\"https:\/\/www.emarketer.com\/content\/global-ecommerce-2019\">2019<\/a>, a growth trend that\u2019s showing no signs of slowing down as the world marches into the \u201820s. For many retailers \u2013 both online and offline \u2013 Christmas is the most important sales period of the year, and poor sales during this time could even represent a make or break point for the entire business.\u00a0\u00a0<\/p><p>Amazon is the world\u2019s largest\u00a0<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/04\/ecommerce-statistics\">eCommerce<\/a>\u00a0marketplace with net revenue of $232.9 billion in 2018. The site attracts a gargantuan number of merchants looking to sell their products on a local and international scale.\u00a0<\/p><p>During the 2018\u00a0<a href=\"https:\/\/press.aboutamazon.com\/news-releases\/news-release-details\/amazon-customers-made-holiday-season-record-breaking-more-items\">holiday season<\/a>, Amazon not only saw another record-breaking sales period but perhaps more interestingly, reported that over 50% of items sold on the site came from small and medium-sized businesses. Christmas 2019 represents a massive opportunity for merchants looking to sell on Amazon, but only if they can successfully navigate challenges such as cutthroat competition, Amazon\u2019s search algorithms, international disparities and of course increased customer demand.\u00a0\u00a0<\/p><p>That said, it\u2019s definitely not impossible to grasp the\u00a0<a href=\"https:\/\/www.worldfirst.com\/uk\/online-sellers\/amazon\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>\u00a0opportunity by the baubles this Christmas if you approach the festive season the right way. Whether you\u2019re a new or experienced merchant, read on for some festive selling tips to help you succeed:\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a802cc9 elementor-widget elementor-widget-heading\" data-id=\"4a802cc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do new merchants create their seller ecosystem to maximise their selling potential on Amazon?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9585bc elementor-widget elementor-widget-text-editor\" data-id=\"2c9585bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Christmas or not, it\u2019s never wise to put all of your pigs in one blanket. Don\u2019t build your business around Amazon, but instead, build your marketplace strategy around your existing business as an additional (but important) channel. Maximising your marketplace business is about understanding which of your products will perform on each channel, in this case, Amazon, and which products aren\u2019t. Don\u2019t fall into the trap of trying to go toe-to-toe with competition on low margins for products that sell perfectly well at higher margins on your own eCommerce site. This could result in alienating your clientele elsewhere and even devaluing your products across the board.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f257006 elementor-widget elementor-widget-heading\" data-id=\"f257006\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What about established merchants? How do they differentiate their products against their new competitors when selling on Amazon?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ebb043 elementor-widget elementor-widget-text-editor\" data-id=\"15ebb043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With so much competition on Amazon (a search for \u201cheadphones\u201d for example, returns over 70,000 results), merchants need to differentiate their brands from the countless competition. One popular and effective method is to utilise\u00a0<a href=\"https:\/\/brandservices.amazon.co.uk\/\">Amazon Brand Registry<\/a>, a service that helps to protect brand trademarks and as a result, increase trust with consumers. The second method relies on\u00a0<a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-enhanced-brand-content\/\" target=\"_blank\" rel=\"noopener\">Enhanced Brand Content<\/a>\u00a0and\u00a0<a href=\"https:\/\/sellercentral.amazon.co.uk\/gp\/help\/external\/G202102950?language=en_GB\" target=\"_blank\" rel=\"noopener\">A+ Content<\/a>, which allows merchants to add rich snippets to their listings, building a brand story, emphasising benefits and side-stepping the free-for-all that private label product sales can become. This is now free providing you have registered the brand.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-930b683 elementor-widget elementor-widget-heading\" data-id=\"930b683\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which new Amazon features should merchants be aware of this Christmas?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9858c7c elementor-widget elementor-widget-text-editor\" data-id=\"9858c7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.worldfirst.com\/uk\/online-sellers\/amazon\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>\u00a0utilises a search algorithm named A9 to power its online shopfront. A9 is constantly updated to improve the product search experience for consumers, and the most recent trend is sponsored product listings taking precedence, then sponsored brands, then bestsellers, with organic results following suit after these categories. As you can imagine, before you even get to organic SEO listings, a large amount of page real estate has been taken up, putting less established brands at a disadvantage. Essentially, even with effective SEO, it would be very difficult to rank on the first screen of search results relying on that alone, so investing in paid search ads (PPC) is recommended to ensure your products remain discoverable in the most popular categories. This is especially critical during Christmas and other periods of increased traffic.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb86672 elementor-widget elementor-widget-heading\" data-id=\"bb86672\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How should merchants prepare the way they sell and promote their products region to region?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0fbc1 elementor-widget elementor-widget-text-editor\" data-id=\"fc0fbc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s no surprise that different global regions have wildly varying buying preferences and cultural biases about specific brands or products. The lower end of the Chinese market, for example, is well covered by domestic sellers, making it difficult for western merchants to break into this area. However, if you\u2019re a Western seller catering to the luxury end of the market, there\u2019s a much greater opportunity. That said, because \u201cWestern\u201d brands are generally perceived as higher quality by the Chinese, it\u2019s always worth continuing to upload your SKU catalogue when trading globally to avoid second-guessing buyer behaviour and doing yourself out of a sale.\u00a0\u00a0\u00a0<\/p><p>Regardless of local cultural variations, ensuring you localise your listings is crucial, as is curating product selection. By understanding which categories are biggest in each region, you can focus your promotion and paid search campaigns on products that you know will sell the best.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c0cdc3 e-flex e-con-boxed e-con e-parent\" data-id=\"1c0cdc3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e83031d elementor-widget elementor-widget-template\" data-id=\"3e83031d\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45097\" class=\"elementor elementor-45097\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c252ce e-con-full e-flex e-con e-parent\" data-id=\"c252ce\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d0dfaa8 e-flex e-con-boxed e-con e-child\" data-id=\"3d0dfaa8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c260cf4 elementor-widget elementor-widget-heading\" data-id=\"c260cf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Open a World Account for free<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfe13b9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4cfe13b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Open 20+ local currency accounts and get paid like a local<\/li><li>Pay suppliers, partners and staff worldwide in 100+ currencies<\/li><li>Collect payments for free from 130+ marketplaces and payment gateways, including Amazon, Etsy, PayPal and Shopify<\/li><li>Save with competitive exchange rates on currency conversions and transfers<\/li><li>Lock in exchange rates for up to 24 months for cash flow certainty<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf1e215 elementor-widget elementor-widget-button\" data-id=\"4bf1e215\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=GB&#038;lang=en-GB\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eda5c34 e-flex e-con-boxed e-con e-parent\" data-id=\"1eda5c34\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba34dc8 elementor-widget elementor-widget-spacer\" data-id=\"3ba34dc8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a009da elementor-widget elementor-widget-heading\" data-id=\"23a009da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How are payment methods influencing merchant planning?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3d381a elementor-widget elementor-widget-text-editor\" data-id=\"5e3d381a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.worldfirst.com\/uk\/online-sellers\/marketplaces\/\" target=\"_blank\" rel=\"noopener\">Marketplaces<\/a>\u00a0tend to dictate the payment methods offered to the end buyer, which are in turn generally influenced by buyer preferences per region. This doesn\u2019t tend to influence the marketplace a seller should choose, but a wider range of payment methods can create friction for sellers.\u00a0\u00a0<\/p><p>A great example of this is the eCommerce company Lazada offering cash on delivery in SE Asia. This is highly convenient for the buyer and can increase sales, but order cancellations or failed deliveries creates concerns for the merchant and marketplace. This prompted the company to phase out this payment method in favour of Lazada Wallet, an eWallet that is growing with incredible pace. The success of Lazada Wallet isn\u2019t a one-off \u2013 you only need to look as far as PayPal and Alipay, two eWallets that have grown on the back of eBay and Taobao eCommerce marketplaces to see how new alternative methods of payments can gain traction piggybacking off eCommerce giants.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4b5c5 elementor-widget elementor-widget-heading\" data-id=\"fa4b5c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What impacts are there to the supply chain over the holiday season which merchants should be aware of?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312521c9 elementor-widget elementor-widget-text-editor\" data-id=\"312521c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The busiest time in the year for eCommerce and marketplaces puts a strain on logistics and postal services too. As the demand for online purchases increases, you need to ensure that delivery doesn\u2019t become a sticking point. Being well catered for globally across multiple carriers in case of challenges such as mail strikes or adverse Winter weather is a necessity. Amazon Prime compounds this problem by offering expedited next-day or two-day shipping based on where you\u2019re based.\u00a0<\/p><p>Additionally, the number of bank holidays in the US and Europe throughout this period can also create a bit of friction when it comes to supplier payments, especially internationally. For example, USD payments to China could be affected by Thanksgiving or Christmas and may impact supplier relationships. Finally, don\u2019t underestimate the increased demand on your own business. Having flexible additional headcount as a release valve for higher volume periods is advised to maintain a level of customer service and keep your seller accounts in good stead.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30652b5 elementor-widget elementor-widget-heading\" data-id=\"30652b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How have the return, refund or replace policies changed that customers need to be aware of?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91645b4 elementor-widget elementor-widget-text-editor\" data-id=\"91645b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Amazon\u2019s policies are quite universal globally and tend to favour the consumer over the merchant. For example, when dispatching internationally,\u00a0<a href=\"https:\/\/www.amazon.co.uk\/gp\/help\/customer\/display.html?nodeId=201819160\">Amazon\u2019s returns policy<\/a>\u00a0states that merchants must offer one of three options: 1) Provide a return address within the country to which it\u2019s being dispatched to, 2) provide a pre-paid return label, or 3) offer a full refund without requesting the item to be returned. Amazon has a number of services to assist buyers looking to return purchased goods if they\u2019re no longer needed or damaged, so its key merchants are aware of these policies.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf0d5c elementor-widget elementor-widget-heading\" data-id=\"1cf0d5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The big question: Which products will consumers be looking to buy the most this year, and how can online merchants leverage these trends?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93acfe elementor-widget elementor-widget-text-editor\" data-id=\"a93acfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is, of course, difficult to say for certain what the hot product of Christmas 2019 is going to be, but you can look at trends and market research from previous years, as well as forecasts to paint a relatively accurate picture. Toys always do well at Christmas for obvious reasons, but those categories are often tightly policed by marketplaces fearful of children being left with a \u2018lump of coal under the tree\u2019 because the merchant has failed to deliver. We\u2019re also seeing a growing movement in US and European markets towards \u2018ethical consumerism\u2019, so wellness brands or sellers with environmental credentials may benefit this festive season.\u00a0\u00a0<\/p><p>And, don\u2019t forget \u2013 what\u2019s trending in one region definitely doesn\u2019t mean it\u2019s a global trend. Even across mainland Europe, shopping preferences vary dramatically \u2013 for France, electronics gain a huge bump over the\u00a0<a href=\"http:\/\/www.criteo.com\/insights\/black-friday-2019-top-products\/\">Black Friday<\/a>\u00a0and Christmas period, yet its neighbours Germany and the Netherlands focus on fashion. Across the pond over in the USA, Athletics goods are set to be popular. Once again, it stems down to understanding the local culture and preferences.\u00a0\u00a0<\/p><p>Having an innate knowledge of your customer base is the number one thing you can do to prepare for success this Christmas, especially on marketplaces like\u00a0<a href=\"https:\/\/www.worldfirst.com\/uk\/online-sellers\/amazon\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>\u00a0where your products can quickly and easily be showcased on a global scale. While it\u2019s beneficial to offer your entire SKU catalogue globally, focusing in on key products in key markets will ensure you don\u2019t waste ad budget or efforts in areas where you\u2019re less likely to succeed. Finally, don\u2019t underestimate your international customer base. Ensure you\u2019re set up for international trade and have the right partners and systems in place to make overseas selling as simple as possible.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3befa8a6 elementor-widget elementor-widget-image\" data-id=\"3befa8a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810.png\" class=\"attachment-large size-large wp-image-32122\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810.png 160w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810-150x150.png 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2d08ce elementor-widget elementor-widget-heading\" data-id=\"4c2d08ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eb93d4a e-flex e-con-boxed e-con e-parent\" data-id=\"4eb93d4a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e63aedb e-flex e-con-boxed e-con e-child\" data-id=\"7e63aedb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10d6854b Last3Articles elementor-widget elementor-widget-shortcode\" data-id=\"10d6854b\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"blogs_container\">\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/strategies-for-business-success\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/scott-graham-5fNmWej4tAA-unsplash-scaled.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/strategies-for-business-success\/\">Key strategies for business success in 2025<\/a>\n                <\/h1>\n                <p>Learn how to tackle challenges and opportunities in 2025 with actionable advice and tips on international payments. Adapt your business to the year ahead.<\/p>\n                <span>Dec \/ 2024<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/oktoberfest-sales-opportunities\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/pexels-manjose-9827-scaled-1.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/oktoberfest-sales-opportunities\/\">Tap into Oktoberfest sales opportunities<\/a>\n                <\/h1>\n                <p>Learn how online sellers can maximise sales during Oktoberfest with targeted campaigns and effective inventory management.<\/p>\n                <span>Dec \/ 2024<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/amazon-sponsored-advertising\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/amazon-advertising.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/amazon-sponsored-advertising\/\">Amazon sponsored advertising: optimise your way to a profitable Q4<\/a>\n                <\/h1>\n                <p>Find out how to optimise your amazon advertising through sponsored campaigns.<\/p>\n                <span>Dec \/ 2024<\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abf2a09 e-grid e-con-boxed e-con e-child\" data-id=\"abf2a09\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21e9f064 e-flex e-con-boxed e-con e-parent\" data-id=\"21e9f064\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ce722b elementor-widget elementor-widget-template\" data-id=\"14ce722b\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45101\" class=\"elementor elementor-45101\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d900fac e-flex e-con-boxed e-con e-parent\" data-id=\"6d900fac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36c1eca9 e-flex e-con-boxed e-con e-parent\" data-id=\"36c1eca9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c238113 elementor-widget elementor-widget-heading\" data-id=\"4c238113\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">You might also like<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f9ec2 elementor-widget elementor-widget-text-editor\" data-id=\"b7f9ec2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WorldFirst articles cover strategies to mitigate risk, the latest FX insights, steps towards global expansion and key industry trends. Choose a category, product or service below to find out more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6457b31 e-grid e-con-boxed e-con e-parent\" data-id=\"6457b31\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27fa6f1 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"27fa6f1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/for-online-sellers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accounts for online sellers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6712d69 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6712d69\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/for-importers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accounts for importers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d3516 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"e0d3516\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Exploring new markets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c09e4 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"a5c09e4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Doing business with China<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea8463 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"cea8463\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/global-insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Global insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cacb43 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6cacb43\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/international-transactions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">International transactions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e016d elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"77e016d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/marketplaces\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketplace partnerships<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d4375 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"10d4375\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">E-commerce guides<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-171051bd e-flex e-con-boxed e-con e-parent\" data-id=\"171051bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40f1ca27 elementor-widget elementor-widget-template\" data-id=\"40f1ca27\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45104\" class=\"elementor elementor-45104\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfb4cdd e-flex e-con-boxed e-con e-parent\" data-id=\"2cfb4cdd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4194f9d elementor-widget elementor-widget-heading\" data-id=\"4194f9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Businesses trust WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db8d328 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5db8d328\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Almost 1,000,000 businesses have sent USD$300B around the world with WorldFirst and its partner brands since 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We explore how merchants like yourself can maximise selling potential on the world\u2019s largest eCommerce marketplace, during the year\u2019s busiest shopping period \u2013 and beyond. The final festive shopping period of the decade is [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":46730,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ensuring Amazon success through the holiday season | WorldFirst<\/title>\n<meta name=\"description\" content=\"Looking for ways to boost your sales during the holiday season on Amazon? 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