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Cookie policy

You can manage your cookie preferences at any time

Our website at worldfirst.com, owned and maintained by WorldFirst (“this Website”) uses cookies and similar technologies (such as pixels, beacons and tags, together as “cookies”) to distinguish you from other users of this Website. This helps us to provide you with a good experience when you browse this Website and also allows us to improve our Website.

While WorldFirst tries to keep the information in this Cookies Policy up-to-date, please note that the information in the Cookies Policy represents a snapshot in time, last updated and accurate as at the date stated above. Due the constant innovation of our Website, the non-static character of the Internet and the third parties involved in the use of cookies, it is possible that not all cookies and information are set out in this Cookies Policy.

To the extent that we collect personal data with the help of cookies, we will process it in accordance with our Website Privacy Policy.

What are cookies?

Cookies are small data files that a website automatically downloads to a user’s device when they visit a website. They are primarily used in helping the website recognise a user that has visited the website previously (such as remembering a user’s login, preferred language, font size and other display preferences). They can also store account and password information so a user doesn’t have to keep re-entering the information when they revisit the website or browse from one page to another. 

A cookie will contain the name of internet location (the domain) from which the cookie has come and the lifetime of the cookie (a cookie will usually expire after a certain period of time).Cookies cannot be used to carry viruses or install malware on a user’s device.

 

Cookies used on this Website 

We use four categories of cookies on our Website:
  • Strictly necessary cookies. These are cookies that are required for the operation of this Website. They include, for example, cookies that enable you to log into secure areas of our Website.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors interact with this Website when they are using it. This helps us to improve the way this Website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These cookies recognise your device when you return to this Website. They enable us to personalise our content for you and remember your preferences for example greetings, choice of language, region and login details.
  • Targeting cookies. These cookies record your visit to this Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Depending on how long the cookies remain in your browser, they may also be divided into two different groups:

  • Session cookies. These are temporary cookies that remain in the cookie file of your browser until you leave this Website.
  • Persistent cookies. These remain in the cookie file of your browser even after you close the browser. They have expiration dates and can be used to store information that can be accessed across multiple browsing sessions.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookies

Domain

Purpose
/ Description

Duration

Type

AWSALBCORS

worldfirst.tfaforms.net

Amazon Web Services set this cookie for load balancing.

7 days

Necessary

JSESSIONID

imdap-sea.alipay.com

New Relic uses this cookie to store a session identifier so that
New Relic can monitor session counts for an application.

Session

Necessary

ABTastySession

.worldfirst.com

ABTasty sets this cookie to identify a unique session. It allows
us to determine that a new session has begun for a given user.

30 minutes

Analytics

ABTasty

.worldfirst.com

ABTasty sets this cookie to send all test data (visitor ID, test
and variant IDs, timestamps).

1 year 1 month 1 day

Analytics

_gcl_au

.worldfirst.com

Google Tag Manager sets the cookie to experiment advertisement
efficiency of websites using their services.

3 months

Analytics

__utmt_UA-*

.portal.worldfirst.com

Google Analytics sets this cookie to gather statistical
information about user behaviour on the website.

10 minutes

Analytics

_ga

.worldfirst.com

Google Analytics sets this cookie to calculate visitor, session
and campaign data and track site usage for the site’s analytics report. The
cookie stores information anonymously and assigns a randomly generated number
to recognise unique visitors.

1 year 1 month 4 days

Analytics

_gid

.worldfirst.com

Google Analytics sets this cookie to store information on how
visitors use a website while also creating an analytics report of the
website’s performance. Some of the collected data includes the number of
visitors, their source, and the pages they visit anonymously.

1 day

Analytics

_ga_*

.worldfirst.com

Google Analytics sets this cookie to store and count page views.

1 year 1 month 4 days

Analytics

_fbp

.worldfirst.com

Facebook sets this cookie to display advertisements when either
on Facebook or on a digital platform powered by Facebook advertising after
visiting the website.

3 months

Analytics

__cf_bm

.worldfirst.com

Cloudflare
set the cookie to support Cloudflare Bot Management.

30
minutes

Functional

X-Salesforce-CHAT

d.la1-c1-fra.salesforceliveagent.com

This cookie is set by LiveAgent to allow Live Chat assistance
for existing customers.

Session

Functional

SERVERID

www.worldfirst.com

This cookie is set by Slideshare’s HAProxy load balancer to
assign the visitor to a specific server.

Session

Performance

AWSALB

worldfirst.tfaforms.net

AWSALB is an application load balancer cookie set by Amazon Web
Services to map the session to the target.

7 days

Performance

__utma

.portal.worldfirst.com

Google Analytics sets this cookie to distinguish users and
sessions. The cookie is created when the JavaScript library executes and
there are no existing __utma cookies. The cookie is updated every time data
is sent to Google Analytics.

1 year 1 month 4 days

Performance

__utma

.portal.worldfirst.com

Google Analytics sets this cookie to distinguish users and
sessions. The cookie is created when the JavaScript library executes and
there are no existing __utma cookies. The cookie is updated every time data
is sent to Google Analytics.

1 year 1 month 4 days

Performance

__utmb

.portal.worldfirst.com

Google Analytics sets this cookie to determine new
sessions/visits. __utmb cookie is created when the JavaScript library
executes and there are no existing __utma cookies. It is updated every time
data is sent to Google Analytics.

30 minutes

Performance

__utmc

.portal.worldfirst.com

Google Analytics sets this cookie to enable interoperability
with urchin.js, an older version of Google Analytics and is used in conjunction
with the __utmb cookie to determine new sessions/visits. It is deleted when
the user closes the browser.

Session

Performance

__utmz

.portal.worldfirst.com

Google Analytics sets this cookie to store the traffic source or
campaign by which the visitor reached the site.

6 months

Performance

_gat

.worldfirst.com

Google Universal Analytics sets this cookie to restrain request
rate and thus limit data collection on high-traffic sites.

1 minute

Performance

test_cookie

.doubleclick.net

doubleclick.net sets this cookie to determine if the user’s
browser supports cookies.

15 minutes

Advertisement

AWSALBTG

www.worldfirst.com

No description available.

7 days

[WorldFirst to populate]

AWSALBTGCORS

www.worldfirst.com

No description available.

7 days

[WorldFirst to populate]

acw_tc

www.worldfirst.com

No description available.

30 minutes

[WorldFirst to populate]

SERVERCORSID

www.worldfirst.com

No description available.

Session

[WorldFirst to populate]

ABTastyDomainTest

.worldfirst.com

No description available.

Session

[WorldFirst to populate]

spanner

icem.alipay.com

No description available.

Session

[WorldFirst to populate]

spanner

portal.worldfirst.com

No description available.

Session

[WorldFirst to populate]

spanner

portal-api.worldfirst.com

No description available.

Session

[WorldFirst to populate]

x-hng

portal.worldfirst.com

No description

5 months 27 days

[WorldFirst to populate]

_bl_uid

portal.worldfirst.com

No description available.

5 months 27 days

[WorldFirst to populate]

ALIPAYWFSESSIONID

.worldfirst.com

No description

Session

[WorldFirst to populate]

spanner

imgs.worldfirst.com

No description available.

Session

[WorldFirst to populate]

sw

.worldfirst.com

No description available.

1 year

[WorldFirst to populate]

cbc

.alibaba.com

No description available.

1 year

[WorldFirst to populate]

_uab_collina

portal.worldfirst.com

No description available.

Never

[WorldFirst to populate]

 

First and Third-party cookies

Whether a cookie is ‘first-party’ or ‘third-party’ refers to the network placing the cookie. First-party cookies are those set by us when you visit our Website  whilst third-party cookies are set by approved partners.

Some of our performance and targeting cookies are managed by third parties. We carry out due diligence on these partners to ensure they have robust security systems and only permits them to use cookies for their intended purpose. Data collected from third-party cookies is stored by the third-party and not on our systems, although we are granted access.

From time to time, we may also embed external content from other third-party websites within our own Website and emails. This could include sites such as Facebook, X (formerly known as Twitter) and YouTube. Their cookie usage polices are available on their own websites.

 

Please note the following third parties may deploy cookies on our Website:

  1. Cloudflare
  2. Slideshare
  3. Amazon Web Services
  4. AB Tasty
  5. LiveAgent
  6. DoubleClick
  7. Google Analytics
  8. New Relic

We may (in accordance with our Website Privacy Policy) share within the WorldFirst Group of Companies (including companies within the Ant Group) data that may identify you.

 

Managing Cookies

If you wish to disable the cookies used on this Website or manage your preferences for various types of cookies, you may change the settings on your browser. Through your browser preferences, it is also possible to delete cookies installed in the past, including the cookies that might possibly have saved the consent for the installation of cookies by this Website. It is important to note that by disabling all cookies, the functioning of this Website (and your use of this Website) may be compromised.

Please use the below links to find out how to manage cookies on popular browsers:

Google Chrome

Microsoft Edge

Mozilla Firefox

Microsoft Internet Explorer

Opera

Apple Safari

To learn more about controlling cookies on the browser of your mobile device, please refer to your handset manual.

Changes to the Cookies Policy

We may update this Cookies Policy from time to time and you should review this policy periodically to stay informed. If you continue to use our services following any such update, you will be deemed to have read and agreed to the updated terms of this Cookies Policy.